Mobile PC Brand Profile Report

Mobile PC users continue to lead the adoption of new technology, and have reached the half-way mark of recently acquired PCs. Instead of going fully mainstream, though, MetaFacts research reveals very different patterns between the most-mobile and deskbound users with mobile PCs: with very different activities, attitudes, age groups, and brand preferences. This study provides the real profile of the mobile PC market, with a deep dive below the surface of mobile technology. It spells out who mobile PC users really are, where they go, what they do, and what they’re likely to do or not do with the advent of netbooks and web-capable devices such as iPhones and PDAs. Critical for PC makers, PDA makers, handset manufacturers, landline and wireless carriers, and software developers, this solid fact-based report provides a comprehensive status of the market.

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To the super-techno, analog TVs may seem a thing of the past, yet interest is high for converters that allow older TVs to still receive TV broadcasts. As the end of Analog TV broadcasts in the U.S. draws near, purchases and demands aren't coming from the market segments touted as vital. Surprisingly, demand is highest among households already with cable and satellite pay TV services. This report reveals the unique activities of free viewers, Pay TV subscribers, and non-viewers, detailing their demographics, consumer electronics, shopping and buying behavior, key retail and online outlets, technology attitudes, and much more. It reveals that those currently with and planning to buy Analog TV Converters are not all technophobes, nor seniors.

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Busy Mobiles Profile Report

Mobile PCs are not only for road warriors, and have now passed into the majority of American computer user's hands. The busiest of these mobile users spend 40 or more hours with their mobile PC, and often use other computers as well. This report reveals the unique activities of these intensive users, their shopping and buying behavior, technology attitudes, and much more. It reveals that even the busiest mobile PCs are not necessarily the most-mobile PCs nor used in the most locations. Furthermore, this report details which locations have the most-active users.

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MetaFacts, Inc. is a national market research firm focusing on technology markets, primarily the computer and telecommunications industries. We offer a full range of services, including quantitative and qualitative research programs; based on original primary research - both proprietary and syndicated.

TUP minimizes the risk and costs associated with jumping into an over-hyped market with little demand and too few early adopter enthusiasts.

If you need to know true numbers about how many people actually use technology, then you'll enjoy the solid information delivered in Technology User Profile editions.