Examples of Questions Addressed in TUP 2014 – Communication

Communication activities – from texting to voice and video calls – are a central use of connected devices. The many chapters of TUP 2014 reveal which devices users choose and use for their various types of communication. Furthermore, TUP drills down into which devices are being used by which market segments. So, you can see the impact communication has across each platform, ecosystem, and type of customer.

H01 man on phone long exp_fullbridgeprogram cc

Courtesy fullbridgeprogram Creative Commons License

In addition to the following communication-related questions, the TUP 2014 Full Edition also includes many other chapters which comprehensively describe the most important devices and behaviors of technology users today.

Following are examples of questions addressed in TUP 2014 related to communication, with the most-relevant questions at the top:

TUP answers highly relevant to communication:

  • How many users make phone calls or texts using their PC?
  • How many users make video phone calls with any of their devices?
  • How many users make video phone calls using their PC?
  • How many users make video phone calls using their Smartphone?
  • How many users make video phone calls using their Tablet?
  • Which segment uses which device for their primary communication device more than a Smartphone or Basic cell phone?
  • Which device is used for the most communication activities?
  • What’s used for the most communication activities from among popular combinations of devices?
  • How many Tablet PCs – Full-size or Small – are used to make phone calls? For video calls?
  • What is the primary communication device among Small Tablet owners?
  • What is the profile of the most active in communication activities?
  • Who uses their Smartphone as their primary connected device?
  • How much more broadly are Smartphones used than Basic cell phones?
  • How similar are the major activities for Smartphones and Basic cell phones?
  • How are Smartphones used differently than Basic cell phones?
  • How are Smartphones used differently than Tablet PCs?
  • How many Small Tablets are being used at Phablets?

TUP addresses other questions also related to communication, if less so:

  • What is the age gap between the users of Smartphones and Basic cell phones?
  • Are Smartphone users mostly Mobile Phone Early Adopters or Laggards?
  • Do Smartphone users use more or fewer connected devices than average?
  • Are Smartphone users more or less likely to be using a Tablet PC?
  • Which segment has the highest buying plans for iPhones or Android Smartphones?
  • Which broad ethnic group has high shares of both Smartphone and Basic cell phone Early Adopters?
  • Are Smartphone Early Adopters more or less likely to be using an Apple iPhone?
  • Do Smartphone Early Adopters spend more or less than average on Tech Products & Services?
  • Are newer PC users or long-time PC users more likely to be using a mobile phone?
  • Which are used more by long-time mobile phone users than newer ones: Apple or LG?
  • Of those who use a Smartphone as their primary connected device, what other device have they used for most of their life?
  • Of those who use a Smartphone as their primary connected device, what are their 2nd and 3rd devices?
  • Of those who use a Smartphone as their primary connected device, do they have more Windows, Android, or Apple devices?
  • Of those who use a Smartphone as their primary connected device, how many connected devices do they actively use?
  • Of those who use a Smartphone as their primary connected device, what are they planning to buy next?
  • How much of an age gap is there between users of Smartphones and Basic cell phones?
  • How much is employment status a difference between Smartphone and Basic cell phone users?
  • Which mobile phone carrier has the highest-income customers?
  • Are Smartphone users simply more active with their connected devices than others?
  • Which mobile phone carrier has the biggest tech spenders?
  • Are stronger mobile phone purchase plans from current phone users, or non-users?
  • How many Apple iPhone users have older iPhones or contracts?
  • How many Android Smartphone users plan to buy an Apple iPhone?
  • How many Apple iPhone users plan to buy an Android Smartphone?
  • Which Smartphone carrier has subscribers with the oldest contracts?
  • Are actively used iPhones or Android phones newer?
  • Which brand of Smartphones are used for the most types of activities?
  • Which Smartphone brand has attracted the most males 18-24?
  • Which Smartphone type has the most highly educated users?
  • Are iPhones ahead of Android Smartphones among the Millennials?
  • What is the demographic profile of the most-active Basic cell phone users?
  • Are those who use Basic cell phones for the most types of activities using newer or older phones?
  • What is the demographic profile of Tracfone’s Basic cell phone users?
  • Which Basic cell phone carriers have the highest and lowers tech spenders?
  • Are Basic cell phone users all Laggards or Late Majority tech adopters?
  • What are the major activities for Basic cell phones?
  • What are Basic cell phones used for among the most-active users?
  • How many Basic cell phone users plan to buy a Smartphone, and which users are they?
  • Which Life Stage segment use portable Hotspots the most?
  • What device(s) is/are used as the primary shopping device more so than Smartphones?
  • Which segment uses which device for their primary social networking device?
  • Which device is used for the most social networking activities?
  • What’s used for the most social networking activities from among popular combinations of devices?
  • Are Smartphone users more or less likely to be using an iPod or MP3 player?
  • Is the adoption curve for Tablets similar to that for PCs and Mobile Phones?
  • Are Dell’s or HP’s customers more likely to have a Smartphone?
  • Who’s most likely to have an Apple iPhone – HP’s best customers or Dell’s?
  • Who has the newest Smartphones – Apple’s best customers or Google’s?
  • Are Apple’s, HP’s, or Dell’s best customers most likely to have a Basic cell phone under contract?
  • How many Small Tablet users also already use a Smartphone?
  • Which other connected device are Basic cell phone users more likely than average to use?
  • Which Smartphone carrier’s customers are the most eager for wearable technology?
  • Are the most-active Smartphone users more or less likely to own Tablets?
  • What other tech devices do the most-active Basic cell phone users actively use?
  • Which carrier has the highest share of the most-active Basic cell phone users?
  • Do the most-active Basic cell phone users spend more or less than average adults?
  • Which carrier’s Basic cell phone subscribers have the least experience?
  • What are the major tech purchase intentions among Basic cell phone users?
  • Are tech wearers earlier Desktop, Notebook, or Smartphone adopters?
  • How many are using their home printer to print images directly from their Smartphones or Tablets?
  • How prominent is printing images from mobile phones? How about from tablets?
  • What is the profile of the most active in social networking activities?
  • Are Smartphone social networkers different from Desktop social networkers?
  • What devices do early adopters use for social networking?
  • What devices do early adopters favor for social networking?
  • Do the most active on social networks favor wearable technology?
  • Is there an age or gender skew to social networking, or certain networks?
  • Which is the primary device used for social networking?

For more information about obtaining answers to the above questions with TUP, please contact MetaFacts.

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Examples of Questions Addressed in TUP 2014 – Activities

The Activities Chapter of TUP 2014 features answers to the key questions describing how connected devices are being used. Spanning a broad range of activities – from social networking to shopping, and productivity to entertainment, TUP reveals who is focused on which technology activities. Furthermore, TUP drills down into which devices are being used for which activities. So, you will know just how much impact Smartphones or Tablets truly do or don’t have on PC usage.

Activities chapter of TUP 2014 from MetaFacts

Activities chapter of TUP 2014 from MetaFacts

In addition to the following activity-related questions, the TUP 2014 Full Edition also includes many other chapters which comprehensively describe the most important devices and behaviors of technology users today.

Examples of questions addressed in TUP 2014 – Activities Chapter:

  • What is the profile of the most active in social networking activities?
  • Are Smartphone social networkers different from Desktop social networkers?
  • What devices do early adopters use for social networking?
  • What devices do early adopters favor for social networking?
  • Do the most active on social networks favor wearable technology?
  • What is the profile of the most active in shopping activities?
  • What is the profile of the most active in communication activities?
  • What is the profile of the most active in entertainment activities?
  • What is the profile of the most active in graphics & imaging activities?
  • What is the profile of the most active in information & search activities?
  • What is the profile of the most active in cloud storage & sharing activities?
  • What is the profile of the most active in personal & productivity activities?

Many other TUP 2014 chapters also include answers to activity-related questions such as these:

  • How are printing patterns different among the most-mobile users versus other users?
  • Which segment has over half of its members using a connected device to read newspapers or magazines?
  • Which segment is clearly the most active in using Cloud Storage or Sharing?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Which segment uses their devices for the most productivity and personal activities?
  • How many users make phone calls or texts using their PC?
  • How many users make video phone calls with any of their devices?
  • How many users make video phone calls using their PC?
  • How many users make video phone calls using their Tablet?
  • Who uses their PC to watch television?
  • How many employer-provided PCs are used for personal activities?
  • How are Notebooks used differently than Desktop PCs?
  • How are Smartphones used differently than Basic cell phones?
  • Are newer PCs used differently than older PCs?
  • How are Smartphones used differently than Basic cell phones?
  • Are newer PCs used for more – or fewer – activities than older PCs?
  • How are Tablets used differently than Notebook PCs?
  • How are Smartphones used differently than Tablet PCs?
  • Which segment uses which device for their primary cloud storage & sharing device?
  • Which device is used for the most cloud storage and sharing activities?
  • What’s used for the most cloud storage & sharing activities from among popular combinations of devices?
  • Which segment uses which device for their primary communication device more than a Smartphone or Basic cell phone?
  • Which device is used for the most communication activities?
  • What’s used for the most communication activities from among popular combinations of devices?
  • Which segment uses which device for their primary entertainment device?
  • Which device is used for the most entertainment activities?
  • What’s used for the most entertainment activities from among popular combinations of devices?
  • How prevalent are entertainment activities with employer-provided PCs?
  • Which segment uses which device for their primary graphics & image device?
  • Which device is used for the most graphics & image activities?
  • What’s used for the most graphics & image activities from among popular combinations of devices?
  • Which segment uses which device for their primary productivity & personal activities?
  • Which device is used for the most productivity & personal activities?
  • What’s used for the most productivity & personal activities from among popular combinations of devices?
  • Which segment uses which device for their primary search & information device?
  • Which device is used for the most search & information activities?
  • What’s used for the most search & information activities from among popular combinations of devices?
  • What device(s) is/are used as the primary shopping device more so than Smartphones?
  • Which device is used for the most shopping activities?
  • What’s used for the most shopping activities from among popular combinations of devices?
  • Which segment uses which device for their primary social networking device?
  • Which device is used for the most social networking activities?
  • What’s used for the most social networking activities from among popular combinations of devices?
  • How prevalent are social networking activities with employer-provided PCs?
  • What type of Early Adopters use their connected devices for the broadest range of activities?
  • How do Tablet Early Adopters use their Tablets differently from other Tablet users?
  • How do Tablet Early Adopters use their PCs differently from other PC users?
  • How do PC Early Adopters use their PCs differently from other PC users?
  • Are Apple’s or Google’s best customers the most active across their various devices?
  • How does the mix of device activities vary between Apple’s, Google’s, HP’s, and Dell’s best customers?
  • Are many Work PCs being used for Social Network activities?
  • Which market segment has the highest incidence of cloud sharing activities?
  • Which market segment has the highest incidence of remote printing activities?
  • Which PC activities are done more often among Home PC owners without kids than with kids?
  • How are Small Tablets and Full-size Tablets used differently than other tech devices?
  • How are Small Tablets used differently than Full-size Tablets?
  • How many Small Tablets are being used at Phablets?
  • How many Tablet PCs – Full-size or Small – are used to make phone calls? For video calls?
  • What is the primary communication device among Small Tablet owners?
  • Does size matter? Are Small Tablets used for fewer photos, movies or graphics activities than Full-size Tablets?
  • Which OS family of Tablet PCs is used for the broadest range of activities?
  • What are e-Book Readers used for besides reading e-Books, and by what margin?
  • How much more broadly are Smartphones used than Basic cell phones?
  • How similar are the major activities for Smartphones and Basic cell phones?
  • Are Smartphone users simply more active with their connected devices than others?
  • What’s the major type of activity not enjoyed by Verizon customers as by others?
  • Which carrier has the highest share of the most-active Basic cell phone users?
  • What are the major activities for Basic cell phones?
  • What are Basic cell phones used for among the most-active users?
  • Are tech wearers more or less active with their devices than others?
  • Do Tablet, PC, or Mobile Phone gamers use their connected devices for the broadest number of entertainment activities?
  • How primal is game-playing and entertainment activities for connected devices?
  • Whose Home Printer customers use their devices for the broadest range of Graphics/Image activities?
  • Special printer paper? Who uses it and what for? Is it only photos, or something else?
  • Do color laser printer users use their devices for graphics or images more than average users?
  • Among Home printer users, what is the preferred device for graphics/image activities?
  • What are the main printer activities?
  • What are the most common documents (maps, spreadsheets, photos, etc.) that consumers print on their inkjet printers? How about their laser printers?
  • How many are using their home printer to print images directly from their Smartphones or Tablets?
  • How many people use remote printing services?
  • Are many users using remote printing services? Are these using their Internet-ready printers or online printing services? Which segments are using remote printing as a substitute for home printing, and which as an additional way to print?
  • How prominent is printing images from mobile phones? How about from tablets?
  • Which connected device are batch scanners more than average likely to use?
  • Are social networkers more or less active with their tech devices?
    Which devices are used for the broadest range of social network activities?
  • Which is the primary device used for social networking?
  • Are some social network’s users more active bloggers or commenters?
  • What do big spenders do differently from low spenders?

For more information about obtaining answers to the above questions with the TUP 2014 Activities Chapter or the TUP Full Edition, please contact MetaFacts.

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Examples of Questions Addressed in TUP 2014 – Printers

The Printer Chapter of TUP 2014 features answers to the key questions describing the current market for PC printers. In addition to reporting market penetration and share, TUP dives deeper to profile who is – and isn’t – using PC printers, and how they are being used. Further, this chapter addresses those who are printing remotely, either to their own printers or to someone else’s or a service.

Printers chapter of TUP 2014 from MetaFacts

Printers chapter of TUP 2014 from MetaFacts

In addition to the following printer and printing-focused questions, TUP 2014 also includes many other chapters which comprehensively describe the most important devices and behaviors of technology users today.

Examples of questions addressed in TUP 2014 – Printer Chapter

  • How many printers do people actively use?
  • How do Home Printer users differ from those primarily using Work or Shared printers?
  • Are most workplace printers in small or large businesses?
  • Which home printer brands have attracted tech Early Adopters?
  • Whose Home Printer customers have the most printers?
  • Whose Home Printer customers are more likely to use Monochrome than Color?
  • Whose Home Printer customers are most likely to use WiFi to connect their printer?
  • Whose Home Printer customers have the newest Printers?
  • Whose Home Printer customers use their devices for the broadest range of Graphics/Image activities?
  • Whose Home Printer customers are the biggest overall tech spenders?
  • How does the market share vary between Home and Work printers?
  • How does the market share vary between Home and Work printers by printer type?
  • How much does the HP printer footprint overlap Canon, Epson, and Brother?
  • Where are monochrome printers used the most, and by what margin?
  • Which printers are newest – Home, Workplace, or Public/shared?
    Do users print more pages on Home, Workplace, or Shared/Public printers?
  • What is the frequency of printer consumables purchase?
  • To what extent is refilled ink being used for Home printers?
  • How much does the average home printer users spend on printers and ink/toner?
  • Which segments have the highest share using refilled ink/toner?
  • Whose Home Printer customers spend the most for ink, toner, or paper?
  • Whose Home Printer customers are most likely to use refilled ink/toner?
  • Special printer paper? Who uses it and what for? Is it only photos, or something else?
  • Do color laser printer users use their devices for graphics or images more than average users?
  • Among Home printer users, what is the preferred device for graphics/image activities?
  • What are the main printer activities?
  • What are the most common documents (maps, spreadsheets, photos, etc.) that consumers print on their inkjet printers? How about their laser printers?
  • How many are using their home printer to print images directly from their Smartphones or Tablets?
  • How many people use remote printing services?
  • Are many users using remote printing services? Are these using their Internet-ready printers or online printing services? Which segments are using remote printing as a substitute for home printing, and which as an additional way to print?
  • How prominent is printing images from mobile phones? How about from tablets?
  • Are most Home printers purchased from the same types of outlets as ink/toner is?
  • Are most Home printers purchased from the same types of outlets as Home PCs are?
  • Where are printer users buying their printer supplies? Are these the same channels as where they buy their printers?
  • What channels do people use for buying PCs? How about printers and printer supplies?

For more information about obtaining answers to the above questions with the TUP 2014 Printers Chapter or the TUP Full Edition, please contact MetaFacts.

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Examples of Questions Addressed in TUP 2014 – Graphics & Images

Images continue to explode in usage as one market segment after another have Smartphones, Digital Cameras, and Scanners at their fingertips. They’re sharing images using fast Internet and phone connections, and social networks.

No longer bound to film cameras and developers, consumers are choosing a wide variety of ways to take photos and scan documents, and also many ways to share them. From Smartphones and Tablets, to Desktop PCs and Notebooks, different segments of consumers choose different devices as their focus. Furthermore some consumers delve back into their historical photo collections, while others seem to documenting their every mood and meal for their group of friends and family.

The Technology User Profile (TUP) 2014 service addresses a wide range of key questions. Each answer is supported by primary research, specifying the thousands of respondents in the sample size and notable statistical significance. How consumers and employees use Graphics and Images is a subject of intense interest for a wide range of tech device manufacturers and app developers.

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Some examples of questions addressed in TUP 2014 follow, along with the specific chapters of TUP which hold the answers: (Chapters are indicated in parentheses)

Questions of the highest relevance

    • How are printing patterns different among the most-mobile users versus other users? (E PCs)
    • Which segment uses which device for their primary graphics & image device? (A User Profile)
    • Which device is used for the most graphics & image activities? (D Devices)
    • What’s used for the most graphics & image activities from among popular combinations of devices? (D Devices)
    • Does size matter? Are Small Tablets used for fewer photos, movies or graphics activities than Full-size Tablets? (G Tablets & e-Book Readers)
    • How similar are the major activities for Smartphones and Basic cell phones? (H Mobile Phones)
    • How many people use remote printing services? (K Printers)
    • Whose Home Printer customers use their devices for the broadest range of Graphics/Image activities? (K Printers)
    • Do color laser printer users use their devices for graphics or images more than average users? (K Printers)
    • Among Home printer users, what is the preferred device for graphics/image activities? (K Printers)
    • What are the main printer activities? (K Printers)
    • What is the profile of the most active in graphics & imaging activities? (L Activities)
    • Which connected device are batch scanners more than average likely to use? (P Batch Scanning)

 

h1 millenials mobile_ merlijin hoek cc

Courtesy merlijinhoek Creative Commons License

Questions of secondary relevance

    • How many printers do people actively use? (K Printers)
    • Whose Home Printer customers have the most printers? K Printers
    • Whose Home Printer customers are more likely to use Monochrome than Color? K Printers
    • Which printers are newest – Home, Workplace, or Public/shared? K Printers
    • Do users print more pages on Home, Workplace, or Shared/Public printers? K Printers
    • Are batch photo scanning services used more often by people without PC printers? P Batch Scanning
    • How much more likely are batch scanners to use DSLR Cameras and kiosks? (P Batch Scanning)

Questions of tertiary relevance

    • How are Smartphones used differently than Basic cell phones? (A User Profile)
    • Are newer PCs used differently than older PCs? (E PCs)
    • How are Smartphones used differently than Basic cell phones? (A User Profile)
    • Are newer PCs used for more – or fewer – activities than older PCs? (E PCs)
    • How are Tablets used differently than Notebook PCs? (A User Profile)
    • How are Smartphones used differently than Tablet PCs? (A User Profile)
    • How prevalent are entertainment activities with employer-provided PCs? (E PCs)
    • How many employer-provided PCs are used for personal activities? (A User Profile)
    • How are Notebooks used differently than Desktop PCs? (A User Profile)
    • What type of Early Adopters use their connected devices for the broadest range of activities? (B Adoption)
    • How do Tablet Early Adopters use their Tablets differently from other Tablet users? (B Adoption)
    • How do Tablet Early Adopters use their PCs differently from other PC users? (B Adoption)
    • How do PC Early Adopters use their PCs differently from other PC users? (B Adoption)
    • How does the mix of device activities vary between Apple’s, Google’s, HP’s, and Dell’s best customers? (D Devices)
    • Are many Work PCs being used for Social Network activities? (E PCs)
    • Which market segment has the highest incidence of cloud sharing activities? (E PCs)
    • Which market segment has the highest incidence of remote printing activities? (E PCs)
    • Which PC activities are done more often among Home PC owners without kids than with kids? (E PCs)
    • How are Small Tablets and Full-size Tablets used differently than other tech devices? (G Tablets & e-Book Readers)
    • How are Small Tablets used differently than Full-size Tablets? (G Tablets & e-Book Readers)
    • Which OS family of Tablet PCs is used for the broadest range of activities? (G Tablets & e-Book Readers)
    • How much more broadly are Smartphones used than Basic cell phones? (H Mobile Phones)
    • What’s the major type of activity not enjoyed by Verizon customers as by others? (H Mobile Phones)
    • Which carrier has the highest share of the most-active Basic cell phone users? (H Mobile Phones)
    • What are the major activities for Basic cell phones? (H Mobile Phones)
    • What are Basic cell phones used for among the most-active users? (H Mobile Phones)

For information about how to obtain answers to the above questions – and more – please contact MetaFacts.

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Technology Adoption – from Early Adopters to Laggards

With the most recent wave of Technology User Profile (TUP), MetaFacts has gathered updated profiles on technology adopters – from the highly sought Early Adopters through the Majority to the Laggards.

The Technology Adoption chapter address many questions:

  • Who are the tech early adopters, and what sets them apart?
  • Which are most similar: PC Early Adopters, Mobile phone Early Adopters, or Tablet Early Adopters?
  • Are Tablet PCs an entry-level connected device for lower socioeconomic segments?
  • How much is tablet adoption linked to children being in the household?
  • Are employees in certain industries more likely to be tech laggards?
  • Is the adoption curve for Tablets similar to that for PCs and Mobile Phones?
  • Is there any commonality between Tablet Early Adopters and those wanting to be first with wearable tech?
  • Are Tower Desktop PCs used by more PC Early Adopters or Laggards?
  • Are Tablet Early Adopters more likely to use an Apple Home PC than Tablet Laggards?
  • What type of Early Adopters are using Network-Attached-Storage (NAS) at home?
  • What type of Early Adopters are using wearable technology such as FitBit or GoCams?
  • What type of Early Adopters use their connected devices for the broadest range of activities?
  • How do Tablet Early Adopters use their Tablets differently from other Tablet users?
  • How do Tablet Early Adopters use their PCs differently from other PC users?
  • How do PC Early Adopters use their PCs differently from other PC users?
  • Are Tablet Early Adopters more likely or less likely than average to have PC buying plans?
  • Which broad ethnic group has high shares of both Smartphone and Basic cell phone Early Adopters?
  • Are Smartphone Early Adopters more or less likely to want to be the first with Wearable Technology?
  • Are Smartphone Early Adopters more or less likely to be using an Apple iPhone?
  • Do Smartphone Early Adopters spend more or less than average on Tech Products & Services?
  • What types of PCs do new PC users as compared to long-time PC users?
  • Do long-time PC users spend more hours with their PCs than newer users?
  • Are newer PC users or long-time PC users more likely to be using a mobile phone?
  • Which are used more by long-time mobile phone users than newer ones: Apple or LG?
  • Who spends more on all their tech devices – long-time or first-time PC users?

For more information about obtaining the Technology Adoption chapter, please contact MetaFacts.

Other Chapters in the TUP 2014 Full Edition include:

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Buying Behavior – solid market research from MetaFacts Technology User Profile

Extensive information about buying behavior is available in TUP – Technology User Profile.

The retail adage: “buyers vote with their feet” is a reflection of old thinking, just as “new buyers vote with their mouse clicks” shows the same partial thinking. Up-to-date technology marketers and researchers know well how important it is to understand the full view of buyers. Consumers are influenced by many screens – and only having one view misses out on the true picture. After all, buyers have many choices and demonstrate time and time again their willingness to change.

Consumers have expanded, contracted, sidestepped, and evolved their buying behaviors. Retail has defied the proclamations of its doom and yet is not what it used to be. As tech buyers continue to change their tastes and preferences, they have tried many different types of channels. The changes are far from over.

Below are a few examples of questions addressed in TUP related to buying behavior. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece.

  • Where do people buy their printing supplies? Are the big tech spenders different than small spenders in their choice of channel?
  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
  • Who are the people who shop for technology products on the web, but purchase at a local retail outlet?
  • How do consumer attitudes and behaviors about purchasing technology differ between Apple, Hewlett Packard and Dell PC customers? How about between HP, Epson, or Canon printer customers?
  • To what extent do tech shoppers focus on certain channels for certain products versus staying with a smaller number of outlets?
  • Who is printing coupons?
  • Which tech buyers focus more on retail than shopping online and vice versa?
  • Are Apple’s retail shoppers already the Apple-faithful or is Apple drawing in the unconverted? Who are these shoppers?
  • How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
  • Are these the same channels as where they buy their printers?
  • How many device screens do people view? Which market segments view more device screens than other segments?
  • How strong is name-brand dominance?
  • What is the frequency of printer consumables purchase?
  • What channels do people use for buying PCs? How about printers and printer supplies? How do Best Buy customers compare to Office Depot or Staples shoppers?
  • Beyond paper or plastic: which types of ink & toner are printer users buying? New or refilled? Original or competitor?

If solid answers to any of these example questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full datasets.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2013 edition, and most are also answered in previous TUP editions for ready trend comparison.

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The Tablet and e-Book Reader market – solid market research from MetaFacts Technology User Profile

Extensive information about the Tablet and e-Book Reader market is available in TUP – Technology User Profile.

The market for changing technologies is always in flux, and Tablets and e-Book Readers are no exception to the rule. It’s important to know your market, and know it well–is the e-Book-lover the same person you expect them to be? Are Tablets in new hands or among those with the most tech gadgets? How are these products use differently – or similarly – to their other Smartphones, Notebooks, or other key tech devices?

Oftentimes the original diehards for a product are no longer its current audience.  Strong research on changing demographics brings the new market to the forefront.

Below are a few examples of questions addressed in TUP related to the Tablet and e-Book Reader market. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it provide solid answers to the following questions as well as many others.

  • How do PC/Online & Mobile Phone activities compare? How is this different for Tablets or eBook Readers? Which segments use which device for the most activities? Continue reading

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Filed under Devices, e-Book Readers, Tablets, TUP Answers

Imaging and Printing – solid market research from MetaFacts Technology User Profile

Extensive information about technology imaging and printing is available in TUP – Technology User Profile.

Consumer opinions on imaging and printing can urge a market toward higher-level technologies in what once seemed like unexpected places for imaging, such as mobile devices.  An increase in camera phone use, or printing images from one’s mobile device might signal both digital camera and smartphone developers to step it up a notch.

Below are a few examples of questions addressed in TUP related to technology consumer demographics. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece.

  • Where do people buy their printer supplies?
  • Beyond paper or plastic: which types of ink & toner are printer users buying? New or refilled?  Original or competitor? Continue reading

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Filed under Printer Supplies, Printers, TUP Answers

The Personal Computer Market – solid answers from MetaFacts Technology User Profile

Extensive information about the personal computer market is available in TUP – Technology User Profile.

Despite the on-the-go lifestyle of the technology consumer, there’s still a sense that “home is where the heart is.”  It seems that home and work desktop PCs, while no longer the only option, still have a solid place in the tech-race. As mobile devices develop more PC-like qualities, and as desktops grow out of clunkerhood, each spurs the other on to top the market.

Below are a few examples of questions addressed in TUP related to the PC market. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies and services are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, providing access to answers to the following questions as well as many others.

  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • Are mobile computers for more or fewer years than desktops? If so, what’s the difference, and who uses them longest? Continue reading

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Selected Topics

MetaFacts periodically releases research results to the public on a wide range of topics. The following links will guide you to the MetaFacts’s Findings pages with the most recently released findings on the selected subject.

Demographics

Activities

Mobile

Sociodemographics

Apple

Notebook PCs

Tablet PCs

Technology Adoption

Consumer Behavior

Wireless

Mobility

Consumer Electronics

Installed base

Market Segmentation

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