Extensive information about buying behavior is available in TUP – Technology User Profile.
The retail adage: “buyers vote with their feet” is a reflection of old thinking, just as “new buyers vote with their mouse clicks” shows the same partial thinking. Up-to-date technology marketers and researchers know well how important it is to understand the full view of buyers. Consumers are influenced by many screens – and only having one view misses out on the true picture. After all, buyers have many choices and demonstrate time and time again their willingness to change.
Consumers have expanded, contracted, sidestepped, and evolved their buying behaviors. Retail has defied the proclamations of its doom and yet is not what it used to be. As tech buyers continue to change their tastes and preferences, they have tried many different types of channels. The changes are far from over.
Below are a few examples of questions addressed in TUP related to buying behavior. Continue reading
With the most recent wave of Technology User Profile (TUP), MetaFacts has gathered updated profiles on technology adopters – from the highly sought Early Adopters through the Majority to the Laggards.
The Technology Adoption chapter address many questions: Continue reading
Images continue to explode in usage as one market segment after another have Smartphones, Digital Cameras, and Scanners at their fingertips. They’re sharing images using fast Internet and phone connections, and social networks.
No longer bound to film cameras and developers, consumers are choosing a wide variety of ways to take photos and scan documents, and also many ways to share them. From Smartphones and Tablets, to Desktop PCs and Notebooks, different segments of consumers choose different devices as their focus. Furthermore some consumers delve back into their historical photo collections, while others seem to be documenting their every mood and meal for their group of friends and family.
The Technology User Profile (TUP) 2015 service addresses a wide range of key questions. Each answer is supported by primary research, specifying the thousands of respondents in the sample size and notable statistical significance. How consumers and employees use Graphics and Images is a subject of intense interest for a wide range of tech device manufacturers and app developers.
Some examples of questions addressed in TUP 2015 follow, along with the specific chapters of TUP which hold the answers: (Chapters are indicated in parentheses) Continue reading