WhatsApp Brazilian Dance Step

Today a Brazilian judge ordered another stop to WhatsApp on Brazil’s smartphones, at least temporarily. (Source: Reuters May 2, 2016)
Creative Commons Courtesy Ed Yourdon
WhatsApp is a very popular communications app around the world, and especially strong in Brazil. According to the most recent wave of our Technology User Profile survey, 82% of Brazil’s connected adults have used WhatsApp in the prior 30 days.

While this means 70.4 million adults are affected, Brazil’s active WhatsApp users have other options. Among the other sites and apps which are actively used for communication and networking, 68% use InstaGram and nearly six in ten (58%) already actively use Skype. Another quarter (26%) use SnapChat and one-in-six (16%) use Viber.
Brazilian WhatsApp users are already in a good position to use other options. Only 1% of WhatsApp users are only using WhatsApp and not using Instagram, Skype, G+, SnapChat, or Viber.
whatsapp metafacts 2016-05-02_16-41-59

Furthermore, while 81% of WhatsApp users use a Smartphone, not all do. WhatsApp is also accessible on PCs.  Among the many devices Brazilian WhatsApp adults regularly use, 98% access a PC, and many use more than one. Eight-one percent use 2 or more PCs. Just under half (47%) have a Tablet PC, with Android tablets outnumbering Apple’s iPads or Tablets running Windows.

With WhatsApp’s broad popularity, it’s not as if any particular Smartphone carrier is being singled out. Each carrier’s share among WhatsApp’s customer base is nearly identical to the total base, with TIM having twice the share of any other carrier, Claro (Embratel, NET Serviços) in second place, then followed by Oi SA (Telemar Norte Leste, Brasil Telecom) and Telefônica.

It’s also not as if these Brazilians will have their communication stymied. Ninety percent of WhatsApp users regularly send/receive personal email, 85% text message, 83% make/receive personal phone calls, and 49% participate in a personal web-based group meeting.

Looking ahead
Although legal events like these can cause big disruptions, tech users are resilient, especially Brazilians. Other communication-rich apps and sites such as Skype, G+, SnapChat and Viber will continue to increase their efforts to claim any bewildered or befuddled WhatsApp users. Meanwhile, Brazilian tech users will continue to juggle their many devices as well as the many ways that they already communicate.

Source
This TUPdate includes a complimentary brief summary from the Technology User Profile survey of adults throughout the US, UK, France, Brazil, and China. The results are based on a multi-country survey of over 10,000 representative respondents conducted by MetaFacts. Current TUP subscribers can obtain additional analysis and supporting datasets at a substantial discount. To license the full market research results, contact MetaFacts.

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Buying Behavior – solid market research from MetaFacts Technology User Profile

Extensive information about buying behavior is available in TUP – Technology User Profile.

The retail adage: “buyers vote with their feet” is a reflection of old thinking, just as “new buyers vote with their mouse clicks” shows the same partial thinking. Up-to-date technology marketers and researchers know well how important it is to understand the full view of buyers. Consumers are influenced by many screens – and only having one view misses out on the true picture. After all, buyers have many choices and demonstrate time and time again their willingness to change.

Consumers have expanded, contracted, sidestepped, and evolved their buying behaviors. Retail has defied the proclamations of its doom and yet is not what it used to be. As tech buyers continue to change their tastes and preferences, they have tried many different types of channels. The changes are far from over.Courtesy Jason Howie Creative Commons

Below are a few examples of questions addressed in TUP related to buying behavior. Continue reading

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Technology Adoption – from Early Adopters to Laggards

With the most recent wave of Technology User Profile (TUP), MetaFacts has gathered updated profiles on technology adopters – from the highly sought Early Adopters through the Majority to the Laggards.
Early Adopters and Laggards - courtesy Julie-Blaustein Creative Commons

The Technology Adoption chapter address many questions: Continue reading

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Filed under Basic cellphones, Desktops, Notebooks, Smartphones, Tablets, TUP Answers

Examples of Questions Addressed in TUP 2015 – Activities

Yes, people use their work computers for personal activities, and use the Smartphones they bought with their own money for their work. It’s not enough to only look at devices, or to ignore the workplace. That’s why the MetaFacts TUP service focuses on the full range of technology users, just as it has for over 30 years.TUP Spans a Full Range of Activities

Furthermore, TUP 2015 deeply profiles activities around the world – from the US to the UK and France, in Brazil and China.

The Activities Chapter of TUP 2015 features answers to the key questions describing how connected devices are being used. Spanning a broad range of activities – from social networking to shopping, and productivity to entertainment, TUP reveals who is focused on which technology activities. Furthermore, TUP drills down into which devices are being used for which activities. So, you will know just how much impact Smartphones or Tablets truly do or don’t have on PC usage.

Courtesy Mike Licht Creative CommonsThe Activities chapter of Technology User Profile (TUP) 2015 has eight main sections:

  • Social Networking
  • Shopping
  • Communication
  • Entertainment
  • Graphics/Image
  • Information/Search
  • Cloud Storage/Sharing
  • Personal/Productivity

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Filed under Activities, Cloud Storage & Sharing, Communication, Demographics & Econographics, Entertainment, Graphics & Imaging, Information & Search, Personal & Productivity, Shopping, Social Networking, TUP Answers

Examples of Questions Addressed in TUP 2015 – Graphics & Images

Images continue to explode in usage as one market segment after another have Smartphones, Digital Cameras, and Scanners at their fingertips. They’re sharing images using fast Internet and phone connections, and social networks.

No longer bound to film cameras and developers, consumers are choosing a wide variety of ways to take photos and scan documents, and also many ways to share them. From Smartphones and Tablets, to Desktop PCs and Notebooks, different segments of consumers choose different devices as their focus. Furthermore some consumers delve back into their historical photo collections, while others seem to be documenting their every mood and meal for their group of friends and family.Courtesy James Mitchell Creative Commons

The Technology User Profile (TUP) 2015 service addresses a wide range of key questions. Each answer is supported by primary research, specifying the thousands of respondents in the sample size and notable statistical significance. How consumers and employees use Graphics and Images is a subject of intense interest for a wide range of tech device manufacturers and app developers.

Some examples of questions addressed in TUP 2015 follow, along with the specific chapters of TUP which hold the answers: (Chapters are indicated in parentheses) Continue reading

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Filed under Bandwidth Demand, Cloud Storage & Sharing, Demographics & Econographics, Employees, Graphics & Imaging, Remote Workers, Teleworkers, TUP Answers

Examples of Questions Addressed in TUP 2015 – Printers

The Printers Chapter of TUP 2015 features answers to the key questions describing the current market for PC printers. In addition to reporting market penetration and share, TUP dives deeper to profile who is – and isn’t – using PC printers, and how they are being used. Further, this chapter addresses those who are printing remotely, either to their own printers or to someone else’s or a service.

In addition to the following printer and printing-focused questions, TUP 2015 also includes many other chapters which comprehensively describe the most important devices and behaviors of technology users today.

Examples of questions addressed in TUP 2015 – Printers Chapter Continue reading

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