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Mobile PC Brand Profile Report

Mobile PC users continue to lead the adoption of new technology, and have reached the half-way mark of recently acquired PCs. Instead of going fully mainstream, though, MetaFacts research reveals very different patterns between the most-mobile and deskbound users with mobile PCs: with very different activities, attitudes, age groups, and brand preferences. This study provides the real profile of the mobile PC market, with a deep dive below the surface of mobile technology. It spells out who mobile PC users really are, where they go, what they do, and what they’re likely to do or not do with the advent of netbooks and web-capable devices such as iPhones and PDAs. Critical for PC makers, PDA makers, handset manufacturers, landline and wireless carriers, and software developers, this solid fact-based report provides a comprehensive status of the market.

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Which buyers are bucking the recession with tech shopping plans? Where is the consumer demand?    
Droid trio faces inertia in ten countries    
Developing world for developers: Windows 7 upgrade    
Employment status and mobile PCs    
Operating systems by mobile PC brand    
Active mobile users are likely to split the notebook netbook market    
What about old ladies?  Mobile computing a sport for the young?    
Segments and mobile PC brands    
Docking stations by mobile PC Brand    
Major activities point out that mobile PC brands vary    
PC purchase year by mobility    
Tech attitudes by mobile PC brand    
Mobile PC user segments by PC brand    
Busy mobile PCs and mobile PC brands    
Household income by mobile PC brand    
Sony mobile PC users shop at a broader selection of outlets    
User gender and PC bran     
Age of kids and mobility of PC    
Scanners by mobile PC brand    
Operating systems pre-installed or aftermarket?    
Apple and the future digital home?    
   
Unique activities for the busiest and the least-busy    
   
New versus used/refurbished by mobile PC brand    
Total installed base for all primary home PCs shows some movement from the big brands in the new PC market Home Operating Systems Profile Report

As the launch of Microsoft Windows Vista proved once again, not all buyers readily embrace the newest PC operating systems. Some buyers are cautious, while others are not eager to replace their relatively new PCs nor upgrade their operating system. Yet other buyers are constrained by their means. Furthermore, Apple has turned up the volume to attract fence-sitters to switch away from Windows. This study provides the real profile of early Vista adopters as well as new Apple customers. It also details and sizes the Windows XP market, that majority of the installed base. Critical for PC makers and software developers alike, this solid fact-based report provides a comprehensive status of the market.

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Firewire usage by mobile PC brand
The Busy Mobile occupational quadrant
User age category and PC brand
Educational level and operating system within online households
Mobile PC Market - Size and Trends
Digital TV Conversion Delay Will Benefit Many
Big & small companies and PC mobility
The life of the Apple computer, longer or shorter?
Big & small companies and PC mobility
 
         
   

Busy Mobiles Profile Report

Mobile PCs are not only for road warriors, and have now passed into the majority of American computer user's hands. The busiest of these mobile users spend 40 or more hours with their mobile PC, and often use other computers as well. This report reveals the unique activities of these intensive users, their shopping and buying behavior, technology attitudes, and much more. It reveals that even the busiest mobile PCs are not necessarily the most-mobile PCs nor used in the most locations. Furthermore, this report details which locations have the most-active users.

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Solid Facts on Technology Markets for Serious Tech Companies

MetaFacts, Inc. is a national market research firm focusing on technology markets, primarily the computer and telecommunications industries. We offer a full range of services, including quantitative and qualitative research programs; based on original primary research - both proprietary and syndicated.

The company's nationwide research service - Technology User Profile (TUP) is used by most leading technology firms for market sizing, segmentation, profiling, and analysis. Conducted continuously since 1983, the syndicated survey includes demographic and comprehensive technology use profiles from thousands of representative respondents. Technology User Profile offers a solid reality check when what you're hearing elsewhere seems too good to be true. Like an audit, it can help make sure you have the most solid numbers to assure your success.

TUP minimizes the risk and costs associated with jumping into an over-hyped market with little demand and too few early adopter enthusiasts.

Technology User Profile also saves time and money. Where a custom survey of any type takes time to conduct properly, Technology User Profile, because of its comprehensive nature, may already have the answer. Having answers at your fingertips can not only save precious research dollars, but can also help your company to rapidly seize market opportunities.
 
 

Technology User Profile Coverage

If you need to know true numbers about how many people actually use technology, then you'll enjoy the solid information delivered in Technology User Profile editions.

If answers to any of the following questions are vital to you, then Technology User Profile has just what you need:
bullet What's the reality of Windows 7 adoption? Is Apple making strong inroads into the Windows-indecisive? What have been the adoption rates within each market segment?
bulletWill the world communicate more like the Japanese, or more like Europeans? How does the usage model compare for netbooks, PDAs, dumbphones, and smartphones?
bullet Where are the broadband households and digital homes, and where are the underserved, forgotten consumers? How different is this in Germany than India, Brazil, or the US?
bullet Is convergence something in demand by customers, or is it something that is being pushed by tech companies ahead of what user's need and actually use?
bulletIs it true there is more than a two-way "digital divide", but now it's four-way: with haves, can't-gets, don't-gets and don't-wants?
bulletIs the PC the center of the Technology User's universe - or not? Is it only the niche early-adopter tech-savvy who want mobile internet devices - netbooks, smartphone, iPhones - or is there a larger market?
bulletHow many technology products do people have? Are the multiple-product users only a small, hearty and highly-visible segment, or is there a growing majority that has it all?
 
These are a few of the questions answered in Technology User Profile. For more information, just send a request. 

 

 

 

   
                           

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