Monthly Archives: December 2015

TUP 2015 Demographic Overview Section (A2)

It’s an oversimplification to say that age and gender can help define and predict tech buyers for any particular tech product or service. However, many tech products and services are age-biased, either skewing towards younger or older adults. It’s also a convenient and familiar starting point towards understanding technology users.
The Demographic Overview section of TUP 2015 includes a complete profile of Connected Adults in five countries: the US, UK, France, Brazil, and China. The key banner points are age (18-34, 35+), Age Cohort (Millennial adults 18-37, Gen X 38-49, Baby Boomer 50-68, Silent+Greatest 69+), and Gender.
This section includes the answers to the most-relevant questions in the comprehensive TUP survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: technology adoption patterns (early adopters vs. laggards), device combinations, Game Console Activities, and Tech Spending.

Continue reading

3 Comments

Filed under Uncategorized

TUP 2015 Personal/Productivity Activities Section (L8)

The most-practical among us would say that technology devices are tools, designed to get things done, and that’s their main use. While there is a lot of truth to this, productivity activities are in active use in unique ways by device type and market segment. Some Connected Adults are more organized than others, maintaining to-do lists, reminders, and calendars.
This section includes personal/productivity activities-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are four: the primary device type for Personal/Productivity Activities (PC, Media Tablet, Mobile Phone), Breadth of Personal/Productivity Activities (Fewest, Moderate, Broadest), Primary Device Type (Smartphone, Tower Desktop, Notebook, Tablet), and Primary Device Operating System (Windows, Apple, Google). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, and activities (major, entertainment, device activities, PC activities, Home PC activities).

Continue reading

5 Comments

Filed under Uncategorized

TUP 2015 Cloud Storage/Sharing Activities Section (L7)

The death of location is moving mainstream. While in the recent past silos of information would be confined to a single device or LAN, cloud storage and sharing is emerging to unshackle a user’s information from any specific device. Instead, they may increasingly access their information from a wide range of devices and locations.
This section includes cloud storage/sharing activities-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are four: the primary device type for Cloud Storage/Sharing (PC, Media Tablet, Mobile Phone), Breadth of Cloud Storage/Sharing Activities (Fewest, Moderate, Broadest), Primary Device Type (Smartphone, Tower Desktop, Notebook, Tablet), and Primary Device Operating System (Windows, Apple, Google). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, and activities (major, entertainment, device activities, PC activities, Home PC activities).

Continue reading

3 Comments

Filed under Uncategorized

TUP 2015 Information/Search Activities Section (L6)

Go ahead – sit in a restaurant or cafe and notice how long it is before someone near you uses a connected device to look something up. Or, sit in an airport, museum or movie theater and see how long it is until someone receives a notification, whether it’s a weather update, plane change or sports score. Information is key to many and can be a rich combination of active searching and passive receipt. User segments vary, however, in their information usage profile and which types of devices they choose for each type of activity.
This section includes information/search activities-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are four: the primary device type for Information/Search (PC, Media Tablet, Mobile Phone), Breadth of Information/Search Activities (Fewest, Moderate, Broadest), Primary Device Type (Smartphone, Tower Desktop, Notebook, Tablet), and Primary Device Operating System (Windows, Apple, Google). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, and activities (major, entertainment, device activities, PC activities, Home PC activities).

Continue reading

2 Comments

Filed under Uncategorized

TUP 2015 Graphics/Imaging Activities Section (L5)

Photos, graphics, and images are at the heart of most Connected Adults’ experiences with technology devices. This can span many activities – sharing photos they’ve taken with their Smartphone, looking at images made by others, printing images with a wireless or remote connection, or creating presentations.
This section includes graphics/imaging activities-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are four: the primary device type for graphics/imaging (PC, Media Tablet, Mobile Phone), Breadth of Graphics/Imaging Activities (Fewest, Moderate, Broadest), Primary Device Type (Smartphone, Tower Desktop, Notebook, Tablet), and Primary Device Operating System (Windows, Apple, Google). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, and activities (major, entertainment, device activities, PC activities, Home PC activities, Printer activities).

Continue reading

2 Comments

Filed under Uncategorized

TUP 2015 Entertainment Activities Section (L4)

Entertainment is about fun – enjoying movies, playing games, and other engaging activities. Having fun isn’t confined to Game Consoles, nor only to home-owned devices. (Yes, employer-provided devices are used for entertainment.) Also, Entertainment Activities aren’t only popular among the youngest adults.
This section includes entertainment activities-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are four: the primary device type for entertainment (PC, Media Tablet, Mobile Phone), Breadth of Entertainment Activities (Fewest, Moderate, Broadest), Primary Device Type (Smartphone, Tower Desktop, Notebook, Tablet), and Primary Device Operating System (Windows, Apple, Google). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, and activities (major, entertainment, device activities, PC activities, Home PC activities, Game Console activities).

Continue reading

3 Comments

Filed under Uncategorized

TUP 2015 Communication Activities Section (L3)

Communication is more than a phone call, and the mixture of modes continues to shift. Text messaging is more popular among some segments and on certain devices than on others. Similarly, email and video calls have claimed their own unique groups of users.
This section includes communication activities-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are four: the primary device type for communication (PC, Media Tablet, Mobile Phone), Breadth of Communication Activities (Fewest, Moderate, Broadest), Primary Device Type (Smartphone, Tower Desktop, Notebook, Tablet), and Primary Device Operating System (Windows, Apple, Google). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, and activities (major, communication, device activities, PC activities, Home PC activities).

Continue reading

5 Comments

Filed under Uncategorized

TUP 2015 Work/Self PCs Section (E3)

PCs provided by one’s employer or in self-employment are meant to be used only for work activities. Throughout their one life, users bring their experiences and preferences with them as they move between one PC and another. The market for Work PCs is different from the consumer market, even though many work PCs are acquired through consumer channels and were originally targeted to consumers, not employees.
This section includes PC-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are three: the Work/Self-Employment PC, and segments (Self-employed to 99 employees, 100 to 999 employees, and 1,000+ Employees) (Self-employed to 19 employees, 20-499, and 500+). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: PC brands and newness, OS & OS ecosystems, other connected devices, user and household demographics, technology adoption patterns (early adopters vs. laggards), device combinations, details about the usage profile, PC activities, consumer electronics, purchase plans, and technology spending. PCs are split out in more detail by form factor: Desktop, Notebook, All-in-One/Mini, and Tower Desktop.

Continue reading

5 Comments

Filed under 2-in-1 PC, Convertibles, Desktops, Employees, Notebooks, Remote Workers, Teleworkers