Monthly Archives: December 2015

TUP 2015 Device OS Ecosystems Section (D3)

No Connected Device is an island – each is part of an ecosystem. While Google, Apple, and Microsoft each want to attract users who will use their Operating Systems across all of their devices, that’s not the current reality. Instead, many users use a mixture and others are starting to show a preference for one OS ecosystem or the other.
This section includes details about devices and their OS ecosystems with answers selected from the many questions in the comprehensive TUP survey. The banner points reflect the user’s current combination: Windows (Not Google, Not Apple), Windows and Google (Not Apple), Windows and Apple (Not Google), Windows and Apple and Google, Apple (Not Windows, Not Google), and any other combination.
The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, adoption patterns (early adopters to laggards), device usage profiles, and activities (major, social networking, shopping, communication, entertainment, graphics/image, information/search, cloud storage/sharing, personal/productivity, device activities), tech spending, and purchase plans.

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TUP 2015 Social Networking Activities Section (L1)

Social Networking is a special class of activities with Connected Devices, having grown into the mainstream. While Facebook is currently the widest-used social network, others have grown in acceptance, and in many cases claiming their own unique market segment. Meanwhile, while some users connect with their friends on a PC, others use their mobile phone or tablet.
This section includes social networking activities-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are four: the primary device type for social networking (PC, Media Tablet, Mobile Phone), Breadth of Social Network Activities (Fewest, Moderate, Broadest), Primary Device Type (Smartphone, Tower Desktop, Notebook, Tablet), and Primary Device Operating System (Windows, Apple, Google). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: Social networks used (and not used), user and household demographics, activities (social networking, communication, device activities, PC activities, Home PC activities, Tablet activities, Game Console activities), and technology spending.

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