Monthly Archives: April 2016

Buying Behavior – solid market research from MetaFacts Technology User Profile

Extensive information about buying behavior is available in TUP – Technology User Profile.

The retail adage: “buyers vote with their feet” is a reflection of old thinking, just as “new buyers vote with their mouse clicks” shows the same partial thinking. Up-to-date technology marketers and researchers know well how important it is to understand the full view of buyers. Consumers are influenced by many screens – and only having one view misses out on the true picture. After all, buyers have many choices and demonstrate time and time again their willingness to change.

Consumers have expanded, contracted, sidestepped, and evolved their buying behaviors. Retail has defied the proclamations of its doom and yet is not what it used to be. As tech buyers continue to change their tastes and preferences, they have tried many different types of channels. The changes are far from over.Courtesy Jason Howie Creative Commons

Below are a few examples of questions addressed in TUP related to buying behavior. Continue reading

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Technology Adoption – from Early Adopters to Laggards

With the most recent wave of Technology User Profile (TUP), MetaFacts has gathered updated profiles on technology adopters – from the highly sought Early Adopters through the Majority to the Laggards.
Early Adopters and Laggards - courtesy Julie-Blaustein Creative Commons

The Technology Adoption chapter address many questions: Continue reading

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Filed under Basic cellphones, Desktops, Notebooks, Smartphones, Tablets, TUP Answers