Apple Inc. – love them or hate them – are a formidable force in the technology market.
Apple’s wide range of products has arguably created demand through its innovation and execution. Meanwhile, Apple competes with (and cooperate with) substantial key rivals. This spans the operating system ecosystem battles with Google Android and Microsoft Windows, and the Smartphone device wars with Samsung, LG, and many others. While Apple’s iPad has handily dominated the tablet category in reaching higher-end demographic groups at a higher price, from the user’s perspective, Apple’s recent iPad positioning as a notebook replacement puts them in opposition to how users currently use Apple’s own MacBooks as well as other notebooks, 2-in-1’s, and convertibles. The sometimes-belittled desktop market continues to be well-served by Apple, especially with All-in-One Desktops. Apple’s Watch has stirred up the wearables market and is reaching a unique segment not wholly like Android Wear smartwatches or the wide range of fitness bands.
In fact, now more than half of US connected adults have at least one Apple device, and a large and growing number actively use two or more Apple devices.
To provide a detailed and complete view of all things Apple, MetaFacts Technology User Profile (TUP) includes a full range of technology products and services, a comprehensive array of activities, all based on a deeply profiled and well-representative set of respondents.
The many chapters of TUP 2016 reveal which devices segments are and are not using Apple products, or any of the services they offer. Furthermore, TUP drills down into which devices are being used by which market segments. So, you can see the impact Apple has across each platform, ecosystem, and type of customer.
In addition to the following Apple-related questions, the TUP 2016 Full Edition also includes many other chapters which comprehensively describe the most important devices and behaviors of technology users today.
Following are examples of questions addressed in TUP 2016 related to Apple, Apple’s customers and the shifting demand for their current products, with the most-relevant questions at the top:
TUP answers highly relevant to Apple and key Apple technologies:
- Are newer Smartphones used differently than older Smartphones?
- How are Smartphones used differently than Tablet PCs?
- Which segment has the highest buying plans for iPhones or Android Smartphones?
- How are Smartphones used differently than Basic cell phones?
- How many users make video phone calls using their Smartphone?
- How are Tablets used differently than Notebook PCs?
- How demographically similar are Apple’s best customers to Google’s?
- Who are the biggest spenders – Apple’s, Dell’s, HP’s, or Google’s best customers?
- Do Apple’s best customers use their PCs for more or fewer hours than average PC users?
- Who have the most Windows devices – Apple’s best customers or Google’s?
- What is Apple’s share within large versus small organizations?
- What is Apple’s share among key vertical industries? Is Higher-Education still an Apple stronghold?
- How many Android Smartphone users plan to buy an Apple iPhone?
- How many Apple iPhone users plan to buy an Android Smartphone?
- Who has the newest Smartphones – Apple’s best customers or Google’s?
- How many Apple iPhone users have older iPhones or contracts?
- Which type of Tech devices dominate tech spending? Which type of Tech services dominate tech spending?
- Where do Tech Dollars Go?
- How similar are the major activities for Smartphones and Basic cell phones?
- How many Tablet users also already use a Smartphone?
- Are iPhones ahead of Android Smartphones among the Millennials?
- Who are the biggest spenders – Windows-Only, Apple-Only, or some other segment?
- Which is the primary device used for social networking?
- Who have the most Connected Devices – Apple’s best customers, Google’s, HP’s, or Dell’s?
- Is there an age or gender skew to social networking, or certain networks?
- Which products do Apple’s best customers have fewer of?
- How does the mix of device activities vary between Apple’s, Google’s, HP’s, and Dell’s best customers?
- Are actively used iPhones or Android phones newer?
- Are Apple’s best customers more or less likely than average to be using a Workplace PC?
- How does the mix of devices differ between HP’s, Apple’s, Dell’s, Google’s, and LG’s footprint?
- Which are used more by long-time mobile phone users than newer ones: Apple or LG?
- Which Smartphone brand has attracted the most males 18-24?
- Are Smartphone Early Adopters more or less likely to be using an Apple iPhone?
- Who has the biggest purchase intentions – Apple’s or Google’s best customers?
- How is the mix of Consumer Electronics products different for Apple’s best customers than Google’s?
- Who spends more on all their tech devices – long-time or first-time mobile phone users?
- Of those who use a Smartphone as their primary connected device, do they have more Windows, Android, or Apple devices?
- What is the profile of the most active in entertainment activities?
- Who uses their Smartphone as their primary connected device?
- Where do today’s students socially network?
- Who are the Apple-only users? The Windows-only users? The Windows-avoiders? The Google OS-avoiders? Apple-avoiders?
- Which brand of Smartphones are used for the most types of activities?
- Is the adoption curve for Tablets similar to that for PCs and Mobile Phones?
- What is the profile of the most active in information & search activities? Shopping? Cloud storage & sharing activities? Personal & productivity?
- Which Smartphone type has the most highly educated users?
- Of those who use a Smartphone as their primary connected device, what are their 2nd and 3rd devices?
- Are the most-active Smartphone users more or less likely to own Tablets?
- How do Windows-only users compare to Apple-only users?
- Of those who use a Smartphone as their primary connected device, what other device have they used for most of their life?
- Of those who use a Notebook PC as their primary connected device, do they have more Windows, Android, or Apple devices?
- Who has devices spanning all major OS – Windows, Apple, Google Android/Chrome?
- Do Apple-only users use more or fewer devices than average connected adults?
- Are Smartphone users more or less likely to be using a Tablet PC?
- Do Smartphone users use more or fewer connected devices than average?
- Are Tablet Early Adopters more likely to use an Apple Home PC than Tablet Laggards?
- Is Apple’s PC share higher among employees in small or large companies?
- In which segment does Apple have a higher market share than Dell?
- Which lifestage segments have the highest share of Windows, Apple, and Google OS devices?
- Which segments have the highest share of Windows, Apple, and Google OS devices?
TUP addresses other questions also related to Apple and its technologies, if less so:
- Which segment uses which device for their primary communication device more than a Smartphone or Basic cell phone?
- How many users make video phone calls using their Tablet?
- How many users make video phone calls with any of their devices?
- Are the highest share of Millennials in Apple’s footprint, Google’s, or Dell’s?
- Who’s most likely to have an Apple iPhone – HP’s best customers or Dell’s?
- Are Apple’s, HP’s, or Dell’s best customers most likely to have a Basic cell phone under contract?
- Are Apple’s or Google’s best customers the most active across their various devices?
- Of those who use a Smartphone as their primary connected device, what are they planning to buy next?
- Of those who use a Smartphone as their primary connected device, how many connected devices do they actively use?
- Are Smartphone users mostly Mobile Phone Early Adopters or Laggards?
- What device(s) is/are used as the primary shopping device more so than Smartphones?
- What is the mix of devices that people actively use?
- How much higher is Apple’s share among high-income than low-income adults?
For more information about obtaining answers to the above questions with TUP, please contact MetaFacts.