Author Archives: metadn

TUP Section-TVs, Boxes, or Services, TV or Video Watching

Watching a movie involves a lot more than getting the popcorn and couch ready. There’s been an explosion of interest to watch movies and TV programs anywhere and any time. Consumers are already juggling their various and many Smartphones, PCs, and Tablets for their many entertainment and productivity activities. They’re also finding many ways to connect, through Broadband Internet as well as through non-Broadband connections – from dial-up to Wi-Fi Hotspots and tethered phone connections.

Technology users lead a full and rich life, and Technology User Profile (TUP) reveals it in great detail.

The TVs, Boxes, or Services, TV or Video Watching section of TUP 2016 (Section MT) includes a complete profile of Connected Adults. The key banner points are TV Devices or Services, TV or Video Watching, TV Devices or Watching, TV Watching, TV Services, and TV Devices.

This section includes the answers relevant to viewing and viewers, their connections and devices, and their household spending, all drawn from the many survey questions in the comprehensive TUP survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. Continue reading

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Filed under 2-in-1 PC, Bandwidth Demand, Convertibles, Desktops, Entertainment, Multiple Devices, Notebooks, Smartphones, Tablets

Expanded coverage in TUP 2016 – wearables, IoT, connected home, and more

MetaFacts has expanded coverage again in Technology User Profile (TUP) with the TUP 2016 Edition.

We’ve carefully chosen the hottest tech products and services, and sized how real they are before including them in the comprehensive TUP survey.

For TUP 2016, several quickly-developing and competitive tech products and services include:

  • More Wearables, beyond watches and fitness bands – VR Goggles/headsets (e.g. Oculus Rift, HTC Vive)
  • IoT – from Internet-connected video doorbells to smart locks
  • Home Projectors
  • Standalone Scanners
  • 3D Printers
  • Voice- enabled personal assistants (e.g. Google Now, Apple Siri, Microsoft Cortana, Amazon Alexa) and Voice-enabled Wireless Speakers (e.g. Amazon Echo)
  • Smartphone service details including data caps and family plans
  • “Instant ink” subscriptions
  • Expanded coverage of gaming notebooks and desktops, spanning those designed for gaming to PCs (and other devices) used for casual gaming

These combine with the hundreds of other elements tracked in TUP to form a deeply complete picture.

We know our clients rely on TUP for more than topline estimates, and instead value the completeness of TUP to reveal a truly useful, nuanced, and solid technology user profile.

To learn how your company can subscribe, please contact MetaFacts.

MetaFacts – We help our clients create the future

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Filed under Communication, Early Adopters, Entertainment, Families, Forward-Leaning, Gaming Desktops, Gaming Notebooks, Gaming PCs, Life Stage, Multiple Devices, Printing, Smartphones

Forward-Leaning Users Define the Future

Cloud-based home security and energy management are on the cusp of either fizzling as a fad or expanding to a wider market, based on our recent MetaFacts market research. Also, the pattern consumers are exhibiting spells niche status for the Apple Watch, iPod and Chromebook.

In our analysis of a broad range of consumers spanning five countries, we separated the most forward-learning from the backward-learning, as one of our methods to predict the future of technology products and services. The most adventurous consumers point the way for the rest of the market, with their willingness to try the newest technology.Courtesy Peggy2012CREATIVELENZ Creative Commons

While Apple can justly lay claim to the Forward-Leaning for favoring many of their products. For example, iPhone and MacBooks are strongest among both the first and second tier of Forward-Leaning consumers. In contrast, many other products have lingered and languished among the forward-learning. Unless accepted by the next tier of consumers, a replacement market is the best hope for advanced tech products. Continue reading

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Filed under Backward-Leaning, Basic cellphones, Cloud Storage & Sharing, Communication, Convertibles, Demographics & Econographics, Desktops, e-Book Readers, Entertainment, Forward-Leaning, Market Sizing, MetaFacts' Findings, Notebooks, Smartphones, Tablets, Usage Patterns

WhatsApp Brazilian Dance Step

Today a Brazilian judge ordered another stop to WhatsApp on Brazil’s smartphones, at least temporarily. (Source: Reuters May 2, 2016)
Creative Commons Courtesy Ed Yourdon
WhatsApp is a very popular communications app around the world, and especially strong in Brazil. According to the most recent wave of our Technology User Profile survey, 82% of Brazil’s connected adults have used WhatsApp in the prior 30 days.

While this means 70.4 million adults are affected, Brazil’s active WhatsApp users have other options. Among the other sites and apps which are actively used for communication and networking, 68% use InstaGram and nearly six in ten (58%) already actively use Skype. Another quarter (26%) use SnapChat and one-in-six (16%) use Viber.
Brazilian WhatsApp users are already in a good position to use other options. Only 1% of WhatsApp users are only using WhatsApp and not using Instagram, Skype, G+, SnapChat, or Viber.whatsapp metafacts 2016-05-02_16-41-59

Furthermore, while 81% of WhatsApp users use a Smartphone, not all do. WhatsApp is also accessible on PCs.  Among the many devices Brazilian WhatsApp adults regularly use, 98% access a PC, and many use more than one. Eight-one percent use 2 or more PCs. Just under half (47%) have a Tablet PC, with Android tablets outnumbering Apple’s iPads or Tablets running Windows. Continue reading

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Filed under Communication, Desktops, Multiple Devices, Notebooks, Smartphones, Social Networking

Buying Behavior – solid market research from MetaFacts Technology User Profile

Extensive information about buying behavior is available in TUP – Technology User Profile.

The retail adage: “buyers vote with their feet” is a reflection of old thinking, just as “new buyers vote with their mouse clicks” shows the same partial thinking. Up-to-date technology marketers and researchers know well how important it is to understand the full view of buyers. Consumers are influenced by many screens – and only having one view misses out on the true picture. After all, buyers have many choices and demonstrate time and time again their willingness to change.

Consumers have expanded, contracted, sidestepped, and evolved their buying behaviors. Retail has defied the proclamations of its doom and yet is not what it used to be. As tech buyers continue to change their tastes and preferences, they have tried many different types of channels. The changes are far from over.Courtesy Jason Howie Creative Commons

Below are a few examples of questions addressed in TUP related to buying behavior. Continue reading

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Filed under TUP Answers