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Buying Behavior – solid market research from MetaFacts Technology User Profile

Extensive information about buying behavior is available in TUP – Technology User Profile.

The retail adage: “buyers vote with their feet” is a reflection of old thinking, just as “new buyers vote with their mouse clicks” shows the same partial thinking. Up-to-date technology marketers and researchers know well how important it is to understand the full view of buyers. Consumers are influenced by many screens – and only having one view misses out on the true picture. After all, buyers have many choices and demonstrate time and time again their willingness to change.

Consumers have expanded, contracted, sidestepped, and evolved their buying behaviors. Retail has defied the proclamations of its doom and yet is not what it used to be. As tech buyers continue to change their tastes and preferences, they have tried many different types of channels. The changes are far from over.Courtesy Jason Howie Creative Commons

Below are a few examples of questions addressed in TUP related to buying behavior. Continue reading

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Technology Adoption – from Early Adopters to Laggards

With the most recent wave of Technology User Profile (TUP), MetaFacts has gathered updated profiles on technology adopters – from the highly sought Early Adopters through the Majority to the Laggards.
Early Adopters and Laggards - courtesy Julie-Blaustein Creative Commons

The Technology Adoption chapter address many questions: Continue reading

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TUP 2015 Demographic Overview Section (A2)

It’s an oversimplification to say that age and gender can help define and predict tech buyers for any particular tech product or service. However, many tech products and services are age-biased, either skewing towards younger or older adults. It’s also a convenient and familiar starting point towards understanding technology users.
The Demographic Overview section of TUP 2015 includes a complete profile of Connected Adults in five countries: the US, UK, France, Brazil, and China. The key banner points are age (18-34, 35+), Age Cohort (Millennial adults 18-37, Gen X 38-49, Baby Boomer 50-68, Silent+Greatest 69+), and Gender.
This section includes the answers to the most-relevant questions in the comprehensive TUP survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: technology adoption patterns (early adopters vs. laggards), device combinations, Game Console Activities, and Tech Spending.

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TUP 2015 Personal/Productivity Activities Section (L8)

The most-practical among us would say that technology devices are tools, designed to get things done, and that’s their main use. While there is a lot of truth to this, productivity activities are in active use in unique ways by device type and market segment. Some Connected Adults are more organized than others, maintaining to-do lists, reminders, and calendars.
This section includes personal/productivity activities-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are four: the primary device type for Personal/Productivity Activities (PC, Media Tablet, Mobile Phone), Breadth of Personal/Productivity Activities (Fewest, Moderate, Broadest), Primary Device Type (Smartphone, Tower Desktop, Notebook, Tablet), and Primary Device Operating System (Windows, Apple, Google). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, and activities (major, entertainment, device activities, PC activities, Home PC activities).

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TUP 2015 Cloud Storage/Sharing Activities Section (L7)

The death of location is moving mainstream. While in the recent past silos of information would be confined to a single device or LAN, cloud storage and sharing is emerging to unshackle a user’s information from any specific device. Instead, they may increasingly access their information from a wide range of devices and locations.
This section includes cloud storage/sharing activities-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are four: the primary device type for Cloud Storage/Sharing (PC, Media Tablet, Mobile Phone), Breadth of Cloud Storage/Sharing Activities (Fewest, Moderate, Broadest), Primary Device Type (Smartphone, Tower Desktop, Notebook, Tablet), and Primary Device Operating System (Windows, Apple, Google). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, and activities (major, entertainment, device activities, PC activities, Home PC activities).

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TUP 2015 Information/Search Activities Section (L6)

Go ahead – sit in a restaurant or cafe and notice how long it is before someone near you uses a connected device to look something up. Or, sit in an airport, museum or movie theater and see how long it is until someone receives a notification, whether it’s a weather update, plane change or sports score. Information is key to many and can be a rich combination of active searching and passive receipt. User segments vary, however, in their information usage profile and which types of devices they choose for each type of activity.
This section includes information/search activities-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are four: the primary device type for Information/Search (PC, Media Tablet, Mobile Phone), Breadth of Information/Search Activities (Fewest, Moderate, Broadest), Primary Device Type (Smartphone, Tower Desktop, Notebook, Tablet), and Primary Device Operating System (Windows, Apple, Google). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, and activities (major, entertainment, device activities, PC activities, Home PC activities).

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TUP 2015 Graphics/Imaging Activities Section (L5)

Photos, graphics, and images are at the heart of most Connected Adults’ experiences with technology devices. This can span many activities – sharing photos they’ve taken with their Smartphone, looking at images made by others, printing images with a wireless or remote connection, or creating presentations.
This section includes graphics/imaging activities-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are four: the primary device type for graphics/imaging (PC, Media Tablet, Mobile Phone), Breadth of Graphics/Imaging Activities (Fewest, Moderate, Broadest), Primary Device Type (Smartphone, Tower Desktop, Notebook, Tablet), and Primary Device Operating System (Windows, Apple, Google). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, and activities (major, entertainment, device activities, PC activities, Home PC activities, Printer activities).

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