Category Archives: Information & Search

TUP 2016 Information/Search Activities Section (L6)

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Go ahead – sit in a restaurant or cafe and notice how long it is before someone near you uses a connected device to look something up. Or, sit in an airport, museum or movie theater and see how long it is until someone receives a notification, whether it’s a weather update, plane change or sports score. Information is key to many and can be a rich combination of active searching and passive receipt. User segments vary, however, in their information usage profile and which types of devices they choose for each type of activity.
This section includes information/search activities-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are four: the primary device type for Information/Search (PC, Media Tablet, Mobile Phone), Breadth of Information/Search Activities (Fewest, Moderate, Broadest), Primary Device Type (Smartphone, Tower Desktop, Notebook, Tablet), and Primary Device Operating System (Windows, Apple, Google). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, and activities (major, entertainment, device activities, PC activities, Home PC activities).

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Filed under Activities, Basic cellphones, Demographics & Econographics, Desktops, Information & Search, Multiple Devices, Notebooks, Smartphones, Tablets

Examples of Questions Addressed in TUP 2016 – Activities

Yes, people use their work computers for personal activities, and use the Smartphones they bought with their own money for their work. It’s not enough to only look at devices, or to ignore the workplace. That’s why the MetaFacts TUP service focuses on the full range of technology users, just as it has for over 30 years.TUP Spans a Full Range of Activities

The Activities Chapter of TUP 2016 features answers to the key questions describing how connected devices are being used. Spanning a broad range of activities – from social networking to shopping, and productivity to entertainment, TUP reveals who is focused on which technology activities. Furthermore, TUP drills down into which devices are being used for which activities. So, you will know just how much impact Smartphones or Tablets truly do or don’t have on PC usage.

Courtesy Mike Licht Creative CommonsThe Activities chapter of Technology User Profile (TUP) 2016 has eight main sections:

  • Social Networking
  • Shopping
  • Communication
  • Entertainment
  • Graphics/Image
  • Information/Search
  • Cloud Storage/Sharing
  • Personal/Productivity

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Filed under Activities, Cloud Storage & Sharing, Communication, Demographics & Econographics, Entertainment, Graphics & Imaging, Information & Search, Personal & Productivity, Shopping, Social Networking, TUP Answers