We’ve heard about or seen those who are the early adopters, pioneers, and first to adopt any given technology. The very earliest innovators can sometimes be shunned and other times admired. Early Adopters are followed by later growing waves of the population, first by the early majority. Understanding the future begins by deeply understanding these unique buyers.
The Adoption Summary section of TUP 2016 includes a complete profile of Connected Adults. The three banner points are PC Adoption Stage within Age, Mobile Phone Adoption Stage within Age, and Tablet Adoption Stage within Age, each splitting out Early Adopters, Early Majority, Late Majority, and Laggards, with respect to when they first adopted the given technology as compared to others of their same age.
This section includes the answers to the most-relevant questions in the comprehensive TUP survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, technology adoption patterns (early adopters vs. laggards), key device combinations, Consumer Electronics, Social Networking Activities, Device Activities, PC Activities, Tablet Activities, Smartphone Activities, and Purchase Plans.
Category Archives: Activities
TUP 2016 Adoption Summary Section (B1)
Filed under Activities, Adoption Profile, Basic cellphones, Demographics & Econographics, Desktops, Devices, e-Book Readers, Early Adopters, Laggards, Market Sizing, Multiple Devices, Notebooks, Printers, Smartphones, Tablets, User Profile
Tagged as Basic cell phones, Buying process, Desktop PCs, Early adopters, Laggards, Tablet, Tech spending, Technology adoption
TUP 2016 PC Adoption Section (B2)
Desktop users and Notebook users are not identical, and especially are not when it comes to their technology adoption profile. Those who adopted Notebook PCs before others their age have a more-mobile profile in other respects, too. Conversely, Desktop PC laggards skew towards being more likely to stay in one location and also display inertia in other ways.
The Adoption Summary section of TUP 2016 includes a complete profile of Connected Adults. The two sets of banner points are Desktop Adoption Stage within Age and Notebook Adoption Stage within Age, each splitting out Early Adopters, Early Majority, Late Majority, and Laggards, with respect to when they first adopted the given technology as compared to others of their same age.
This section includes the answers to the most-relevant questions in the comprehensive TUP survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, technology adoption patterns (early adopters vs. laggards), key device combinations, Consumer Electronics, Social Networking Activities, Device Activities, PC Activities, Tablet Activities, Smartphone Activities, and Purchase Plans.
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Filed under Activities, Adoption Profile, Backward-Leaning, Demographics & Econographics, Devices, Early Adopters, Forward-Leaning, Laggards, User Profile
Tagged as Adoption, Early adopters, Laggards, Market Penetration, Penetration, Technology adoption
TUP 2016 Mobile Phone Adoption Section (B3)
Smartphone and Basic cell phone users are not identical, and particularly different from each other and other market segments in their technology adoption profile. Those who adopted Smartphones before others their age have a more-mobile and more-progressive profile in many ways. Basic cell phone laggards in particular show more inertia than Smartphone laggards.
The Adoption Summary section of TUP 2016 includes a complete profile of Connected Adults. The two sets of banner points are Smartphone Adoption Stage within Age and Basic cell phone Adoption Stage within Age, each splitting out Early Adopters, Early Majority, Late Majority, and Laggards, with respect to when they first adopted the given technology as compared to others of their same age.
This section includes the answers to the most-relevant questions in the comprehensive TUP survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, technology adoption patterns (early adopters vs. laggards), key device combinations, Consumer Electronics, Social Networking Activities, Device Activities, PC Activities, Tablet Activities, Smartphone Activities, and Purchase Plans.
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Filed under Activities, Adoption Profile, Basic cellphones, Demographics & Econographics, Devices, Early Adopters, Laggards, Market Sizing, Remote Workers, Smartphones, Teleworkers, User Profile
Tagged as Android, Apple, Demographic landscape, Demographics, Early adopters, iPhone, Laggards, Smartphones, Tech spending, Technology adoption
TUP 2016 Adoption Years Section (B4)
“Tech pioneers have been through many updates and changes, as their migrate their data, settings, and experiences from one Desktop to another, one Smartphone to the next, or to their next-generation Tablet. This affects how they use and choose new technology, contrasting them with those who are new to a given technology.
The Adoption Years section of TUP 2016 includes a complete profile of Connected Adults. The three sets of banner points are based on the number of years since respondents first used the given device type: Years of PC Usage, Years of Mobile Phone Usage, and Years of Tablet Usage.
This section includes the answers to the most-relevant questions in the comprehensive TUP survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, technology adoption patterns (early adopters vs. laggards), key device combinations, Consumer Electronics, Social Networking Activities, Device Activities, PC Activities, Tablet Activities, Smartphone Activities, and Purchase Plans.
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Filed under Activities, Adoption Profile, Demographics & Econographics, Early Adopters, Laggards, Market Sizing, User Profile
Tagged as Buying process, Consumer behavior, Early adopters, Laggards, Market segmentation, Technology adoption, Wearable Technology
TUP 2016 Primary and Secondary Devices Section (D2)
Users have favorites when it comes to which connected device they use the most, and the second-most. There are some activities, such as email, that span multiple devices while there are many other types of activities where users reveal their preferences and inertia.
The Primary and Secondary Devices section of TUP 2016 includes a complete profile of Connected Adults. The key banner points are two: the primary device and the secondary device based on their usage profile.
This section includes relevant answers selected from the many questions in the comprehensive TUP survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user demographics, technology adoption patterns (early adopters vs. laggards), device combinations, details about the usage profile, wearable technology, activities (shopping, entertainment, communication, social networking, cloud storage/sharing, graphics/imaging, information/search, productivity, and personal vs. work-related for a true view of their onelife), and technology spending.
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Filed under Activities, Basic cellphones, Demographics & Econographics, Desktops, Devices, e-Book Readers, Employees, Families, Market Sizing, Multiple Devices, Notebooks, Remote Workers, Self-Employed, Smartphones, Tablets, Teleworkers, User Profile
Tagged as Activities, Consumer behavior, Consumer electronics, Demographic landscape, Demographics, Device primacy, Early adopters, Laggards, Segmentation, Technology adoption
TUP 2016 Recently Purchased PCs Section (E4)
The missing link in understanding PC shipments is knowing which market segments are buying new PCs and which aren’t. Furthermore, it’s important to drill down into how newer PCs are being used as compared to older ones.
This section includes PC-related answers selected from the many questions in the comprehensive TUP survey. This section details the most-recently acquired PCs by Home versus Work-ownership, those acquired the previous year, and contrasted with the installed base. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: PC brands and newness, OS & OS ecosystems, other connected devices, user demographics, household demographics, device combinations, details about the usage profile, consumer electronics, purchase plans, purchase outlets/channels, and technology spending.
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Filed under 2-in-1 PC, Activities, Adoption Profile, Convertibles, Demographics & Econographics, Desktops, Market Sizing, Notebooks, Shopping, User Profile
Tagged as Apple, Buying process, Dell, Demand Measurement, Desktop PCs, Hewlett Packard, HP, Notebook PCs, Tech spending
TUP 2016 Purchase Year PC #1 Section (E5)
The missing link in understanding PC shipments is knowing which market segments are buying new PCs and which aren’t. Furthermore, it’s important to drill down into how newer PCs are being used as compared to older ones.
This section includes PC-related answers selected from the many questions in the comprehensive TUP survey. This section details the primary PC by age, and the most-recently acquired PCs by Home versus Work-ownership. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: PC brands and newness, OS & OS ecosystems, other connected devices, user demographics, household demographics, device combinations, details about the usage profile, consumer electronics, purchase plans, purchase outlets/channels, and technology spending.
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Filed under 2-in-1 PC, Activities, Adoption Profile, Convertibles, Demographics & Econographics, Desktops, Market Sizing, Notebooks, User Profile
Tagged as Apple, Buying process, Dell, Desktop PCs, Device primacy, Hewlett Packard, HP, Installed base, Notebook PCs, Replacement rates, Shopping, Tech spending
TUP 2016 Mobile PC #1 Section (E6)
Mobility continues to be hot – and surprisingly, not all mobile PCs are used in more than one location. Notebook PCs are a mainstay, very often but not always used in combination with a Smartphone.
This section includes PC-related answers selected from the many questions in the comprehensive TUP survey. This section details the primary PC by mobility as designed, and mobility by usage (in more than one location). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: PC brands and newness, OS & OS ecosystems, other connected devices, user demographics, household demographics, device combinations, details about the usage profile and activities, and printing (including mobile and wireless printing).
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Filed under 2-in-1 PC, Adoption Profile, Bandwidth Demand, Convertibles, Demographics & Econographics, Early Adopters, Market Sizing, Notebooks, Remote Workers, Self-Employed, Teleworkers, Usage Patterns, User Profile, Work-Related Activities
Tagged as 2-in-1 Laptop, 2-in-1 PC, Apple, Convertibles, Device primacy, Hewlett Packard, HP, Market segmentation, Mobile PCs, Mobility, Notebook PCs
TUP 2016 Households with Home/Family PCs Section (F1)
Households with Home PCs are the majority of the installed base. Households with Home PCs span those with retirees to younger adults, one-person households and large families, to ones with children of all ages. Within the range of these households, there is a wide variation in technology spending, the use or avoidance of consumer electronics, early adopters and laggards, and what people do with their Home PCs.
This section includes relevant answers selected from the many questions in the comprehensive TUP survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, PC brands and newness, OS & OS ecosystems, other connected devices, device combinations, details about the usage profile, purchase plans, and technology spending.
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Filed under Activities, Affluent, Communication, Demographics & Econographics, Desktops, Entertainment, Families, Graphics & Imaging, Highly Educated, Market Sizing, Multiple Devices, Notebooks, Personal Activities, Remote Workers, Retirees, Self-Employed, Teleworkers, Uncategorized, User Profile
Tagged as Activities, Connected devices, Consumer behavior, Consumer electronics, Dell, Demographic landscape, Demographics, Desktop PCs, Device primacy, Epson, Hewlett Packard, Printer supplies, Printers, Printing, Shopping, Tech spending
TUP 2016 Households with Work/Self PCs Section (F2)
Households with users of Work and Self-Employment PCs are a substantial force. While the majority use their employer-provided PCs in their workplace, many also use their mobile PCs at home. Furthermore, many use their work PCs for personal activities in addition to work.
This section includes relevant answers selected from the many questions in the comprehensive TUP survey. Results are split out by ownership (Work, Self-Employed), and employed size segment (Up to 19, 20-99, 100-999, 1,000+). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, PC brands and newness, and PC activities.
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Filed under Activities, Demographics & Econographics, Desktops, Employees, Market Sizing, MetaFacts' Findings, Multiple Devices, Notebooks, Remote Workers, Teleworkers, User Profile
Tagged as Demand Measurement, Desktop PCs, Market segmentation, Notebook PCs, Remote printing, Remote Workers, Teleworkers, Work PCs