Category Archives: Forward-Leaning

Expanded coverage in TUP 2016 – wearables, IoT, connected home, and more

MetaFacts has expanded coverage again in Technology User Profile (TUP) with the TUP 2016 Edition.

We’ve carefully chosen the hottest tech products and services, and sized how real they are before including them in the comprehensive TUP survey.

For TUP 2016, several quickly-developing and competitive tech products and services include:

  • More Wearables, beyond watches and fitness bands – VR Goggles/headsets (e.g. Oculus Rift, HTC Vive)
  • IoT – from Internet-connected video doorbells to smart locks
  • Home Projectors
  • Standalone Scanners
  • 3D Printers
  • Voice- enabled personal assistants (e.g. Google Now, Apple Siri, Microsoft Cortana, Amazon Alexa) and Voice-enabled Wireless Speakers (e.g. Amazon Echo)
  • Smartphone service details including data caps and family plans
  • “Instant ink” subscriptions
  • Expanded coverage of gaming notebooks and desktops, spanning those designed for gaming to PCs (and other devices) used for casual gaming

These combine with the hundreds of other elements tracked in TUP to form a deeply complete picture.

We know our clients rely on TUP for more than topline estimates, and instead value the completeness of TUP to reveal a truly useful, nuanced, and solid technology user profile.

To learn how your company can subscribe, please contact MetaFacts.

MetaFacts – We help our clients create the future

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Filed under Communication, Early Adopters, Entertainment, Families, Forward-Leaning, Gaming Desktops, Gaming Notebooks, Gaming PCs, Life Stage, Multiple Devices, Printing, Smartphones

Forward-Leaning Users Define the Future

Cloud-based home security and energy management are on the cusp of either fizzling as a fad or expanding to a wider market, based on our recent MetaFacts market research. Also, the pattern consumers are exhibiting spells niche status for the Apple Watch, iPod and Chromebook.

In our analysis of a broad range of consumers spanning five countries, we separated the most forward-learning from the backward-learning, as one of our methods to predict the future of technology products and services. The most adventurous consumers point the way for the rest of the market, with their willingness to try the newest technology.Courtesy Peggy2012CREATIVELENZ Creative Commons

While Apple can justly lay claim to the Forward-Leaning for favoring many of their products. For example, iPhone and MacBooks are strongest among both the first and second tier of Forward-Leaning consumers. In contrast, many other products have lingered and languished among the forward-learning. Unless accepted by the next tier of consumers, a replacement market is the best hope for advanced tech products. Continue reading

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Filed under Backward-Leaning, Basic cellphones, Cloud Storage & Sharing, Communication, Convertibles, Demographics & Econographics, Desktops, e-Book Readers, Entertainment, Forward-Leaning, Market Sizing, MetaFacts' Findings, Notebooks, Smartphones, Tablets, Usage Patterns