Loyalties are shifting, and some buyers may not even be aware they’ve taken sides. While some buyers begin with one Apple iOS or Google Android device, soon they’ve shifted their center of gravity towards more of the same. The same is happening among HP, Dell, and LG customers. While many factors affect buyer’s brand choices, each brand is drawing its own unique set of customers.
This section includes relevant answers selected from the many questions in the comprehensive TUP survey. The key banner points are five: the number of branded devices from HP, Apple, Google (Android), Dell, and LG. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: brands, OS ecosystems, and newness of connected devices, user and household demographics, technology adoption patterns (early adopters vs. laggards), device combinations, details about the usage profile, printer details, printing behavior (types of documents printed occasionally and most-often), personal vs. work-related printing for a true view of their onelife), purchase plans, and technology spending. Continue reading