Category Archives: Demographics & Econographics

TUP 2016 Communication Activities Section (L3)

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Communication is more than a phone call, and the mixture of modes continues to shift. Text messaging is more popular among some segments and on certain devices than on others. Similarly, email and video calls have claimed their own unique groups of users.
This section includes communication activities-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are four: the primary device type for communication (PC, Media Tablet, Mobile Phone), Breadth of Communication Activities (Fewest, Moderate, Broadest), Primary Device Type (Smartphone, Tower Desktop, Notebook, Tablet), and Primary Device Operating System (Windows, Apple, Google). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, and activities (major, communication, device activities, PC activities, Home PC activities).

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Filed under Activities, Basic cellphones, Communication, Demographics & Econographics, Desktops, Multiple Devices, Notebooks, Smartphones, Tablets

TUP 2016 Graphics/Imaging Activities Section (L5)

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Photos, graphics, and images are at the heart of most Connected Adults’ experiences with technology devices. This can span many activities – sharing photos they’ve taken with their Smartphone, looking at images made by others, printing images with a wireless or remote connection, or creating presentations.
This section includes graphics/imaging activities-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are four: the primary device type for graphics/imaging (PC, Media Tablet, Mobile Phone), Breadth of Graphics/Imaging Activities (Fewest, Moderate, Broadest), Primary Device Type (Smartphone, Tower Desktop, Notebook, Tablet), and Primary Device Operating System (Windows, Apple, Google). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, and activities (major, entertainment, device activities, PC activities, Home PC activities, Printer activities).

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Filed under Activities, Demographics & Econographics, Desktops, Graphics & Imaging, Multiple Devices, Notebooks, Printers, Printing, Smartphones, Tablets

TUP 2016 Information/Search Activities Section (L6)

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Go ahead – sit in a restaurant or cafe and notice how long it is before someone near you uses a connected device to look something up. Or, sit in an airport, museum or movie theater and see how long it is until someone receives a notification, whether it’s a weather update, plane change or sports score. Information is key to many and can be a rich combination of active searching and passive receipt. User segments vary, however, in their information usage profile and which types of devices they choose for each type of activity.
This section includes information/search activities-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are four: the primary device type for Information/Search (PC, Media Tablet, Mobile Phone), Breadth of Information/Search Activities (Fewest, Moderate, Broadest), Primary Device Type (Smartphone, Tower Desktop, Notebook, Tablet), and Primary Device Operating System (Windows, Apple, Google). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, and activities (major, entertainment, device activities, PC activities, Home PC activities).

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Filed under Activities, Basic cellphones, Demographics & Econographics, Desktops, Information & Search, Multiple Devices, Notebooks, Smartphones, Tablets

TUP 2016 Life Stage Section (A3)

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One’s life stage is a convenient if simplified way to summarize distinct groups of technology users, since it integrates age, employments status, and presence of children into one view. It isn’t as if on getting a job or having children one is handed a collection of technology products and services. However, for most tech, there is a strong association towards or away from certain products types with respect to Life Stage.
The Life Stage section of TUP 2016 includes a complete profile of Connected Adults. The key banner points are Life Stage (Employed/Not Employed, 18-39/40+, Kids/No Kids) and Age Group (18-34, 35-49, 50+).courtesy merlijin hoek creative commons

This section includes the answers to the most-relevant questions in the comprehensive TUP survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: technology adoption patterns (early adopters vs. laggards), device combinations, Game Console Activities, and Tech Spending.

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Filed under Activities, Adoption Profile, Demographics & Econographics, Life Stage