Watching a movie involves a lot more than getting the popcorn and couch ready. There’s been an explosion of interest to watch movies and TV programs anywhere and any time. Consumers are already juggling their various and many Smartphones, PCs, and Tablets for their many entertainment and productivity activities. They’re also finding many ways to connect, through Broadband Internet as well as through non-Broadband connections – from dial-up to Wi-Fi Hotspots and tethered phone connections.
Technology users lead a full and rich life, and Technology User Profile (TUP) reveals it in great detail.
The TVs, Boxes, or Services, TV or Video Watching section of TUP 2016 (Section MT) includes a complete profile of Connected Adults. The key banner points are TV Devices or Services, TV or Video Watching, TV Devices or Watching, TV Watching, TV Services, and TV Devices.
This section includes the answers relevant to viewing and viewers, their connections and devices, and their household spending, all drawn from the many survey questions in the comprehensive TUP survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. Continue reading
MetaFacts has expanded coverage again in Technology User Profile (TUP) with the TUP 2016 Edition.
We’ve carefully chosen the hottest tech products and services, and sized how real they are before including them in the comprehensive TUP survey.
For TUP 2016, several quickly-developing and competitive tech products and services include:
- More Wearables, beyond watches and fitness bands – VR Goggles/headsets (e.g. Oculus Rift, HTC Vive)
- IoT – from Internet-connected video doorbells to smart locks
- Home Projectors
- Standalone Scanners
- 3D Printers
- Voice- enabled personal assistants (e.g. Google Now, Apple Siri, Microsoft Cortana, Amazon Alexa) and Voice-enabled Wireless Speakers (e.g. Amazon Echo)
- Smartphone service details including data caps and family plans
- “Instant ink” subscriptions
- Expanded coverage of gaming notebooks and desktops, spanning those designed for gaming to PCs (and other devices) used for casual gaming
These combine with the hundreds of other elements tracked in TUP to form a deeply complete picture.
We know our clients rely on TUP for more than topline estimates, and instead value the completeness of TUP to reveal a truly useful, nuanced, and solid technology user profile.
To learn how your company can subscribe, please contact MetaFacts.
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Filed under Communication, Early Adopters, Entertainment, Families, Forward-Leaning, Gaming Desktops, Gaming Notebooks, Gaming PCs, Life Stage, Multiple Devices, Printing, Smartphones
Home PCs are the most widely-used Connected Device. Connected Users use more than one type of device, yet continue to rely on their Home PCs. Home PCs are increasingly being used for different activities than Tablets and Smartphones as a growing number of users adopt and shift their attention to those. Some market segments, however, continue to rely primarily on their Home PCs.
This section includes PC-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are two: respondents with a Home PC and high or low income, and Home PCs and household composition (1-person, 2-persons and no children, 2-persons and children). The data-rich deliverable is designed for quick recognition of important findings, including indexes comparing values to their national averages. This report results cover many key topics: PC brands and newness, OS & OS ecosystems, other connected devices, user and household demographics, details about the usage profile, PC activities, purchase plans, and technology spending.