Watching a movie involves a lot more than getting the popcorn and couch ready. There’s been an explosion of interest to watch movies and TV programs anywhere and any time. Consumers are already juggling their various and many Smartphones, PCs, and Tablets for their many entertainment and productivity activities. They’re also finding many ways to connect, through Broadband Internet as well as through non-Broadband connections – from dial-up to Wi-Fi Hotspots and tethered phone connections.
Technology users lead a full and rich life, and Technology User Profile (TUP) reveals it in great detail.
The TVs, Boxes, or Services, TV or Video Watching section of TUP 2016 (Section MT) includes a complete profile of Connected Adults. The key banner points are TV Devices or Services, TV or Video Watching, TV Devices or Watching, TV Watching, TV Services, and TV Devices.
This section includes the answers relevant to viewing and viewers, their connections and devices, and their household spending, all drawn from the many survey questions in the comprehensive TUP survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. Continue reading
Home PCs are the most widely-used Connected Device. Connected Users use more than one type of device, yet continue to rely on their Home PCs. Home PCs are increasingly being used for different activities than Tablets and Smartphones as a growing number of users adopt and shift their attention to those. Some market segments, however, continue to rely primarily on their Home PCs.
This section includes PC-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are two: respondents with a Home PC and high or low income, and Home PCs and household composition (1-person, 2-persons and no children, 2-persons and children). The data-rich deliverable is designed for quick recognition of important findings, including indexes comparing values to their national averages. This report results cover many key topics: PC brands and newness, OS & OS ecosystems, other connected devices, user and household demographics, details about the usage profile, PC activities, purchase plans, and technology spending.
Communication is more than a phone call, and the mixture of modes continues to shift. Text messaging is more popular among some segments and on certain devices than on others. Similarly, email and video calls have claimed their own unique groups of users.
This section includes communication activities-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are four: the primary device type for communication (PC, Media Tablet, Mobile Phone), Breadth of Communication Activities (Fewest, Moderate, Broadest), Primary Device Type (Smartphone, Tower Desktop, Notebook, Tablet), and Primary Device Operating System (Windows, Apple, Google). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, and activities (major, communication, device activities, PC activities, Home PC activities).