Look Who’s Using Adblockers – A Profile of Technology Users throughout the US, UK, France, Brazil, and China
So say a substantial number of tech users. A high percentage are actively using adblockers. More chillingly to advertisers, the users blocking ads are affluent, big spenders, younger, active shoppers, and skew in many other ways towards the most-desirable segments.
In our most recent wave of the MetaFacts Technology User Profile survey, we found that in the US, UK, and France, nearly one-in-three connected adults use an adblocker on at least one of their tech devices. Adblocking is much higher in China and Brazil, at 49% and 58%, respectively.
In each country, the use of ad-blocking across multiple devices follows a similar pattern, with the PC having the highest use, Smartphones less, and Tablets having the lowest usage. Continue reading