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TUP 2015 Demographic Overview Section (A2)

It’s an oversimplification to say that age and gender can help define and predict tech buyers for any particular tech product or service. However, many tech products and services are age-biased, either skewing towards younger or older adults. It’s also a convenient and familiar starting point towards understanding technology users.
The Demographic Overview section of TUP 2015 includes a complete profile of Connected Adults in five countries: the US, UK, France, Brazil, and China. The key banner points are age (18-34, 35+), Age Cohort (Millennial adults 18-37, Gen X 38-49, Baby Boomer 50-68, Silent+Greatest 69+), and Gender.
This section includes the answers to the most-relevant questions in the comprehensive TUP survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: technology adoption patterns (early adopters vs. laggards), device combinations, Game Console Activities, and Tech Spending.

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TUP 2015 Personal/Productivity Activities Section (L8)

The most-practical among us would say that technology devices are tools, designed to get things done, and that’s their main use. While there is a lot of truth to this, productivity activities are in active use in unique ways by device type and market segment. Some Connected Adults are more organized than others, maintaining to-do lists, reminders, and calendars.
This section includes personal/productivity activities-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are four: the primary device type for Personal/Productivity Activities (PC, Media Tablet, Mobile Phone), Breadth of Personal/Productivity Activities (Fewest, Moderate, Broadest), Primary Device Type (Smartphone, Tower Desktop, Notebook, Tablet), and Primary Device Operating System (Windows, Apple, Google). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, and activities (major, entertainment, device activities, PC activities, Home PC activities).

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