Custom Research

MetaFacts conducts extensive research primary research, spanning consumers, employees as well as commercial decision-makers and technical staff. This research is offered both as custom confidential research as well as in syndicated/shared studies.

Research project examples

Several examples of primary research conducted by MetaFacts and MetaFacts’ staff:

  • Major storage system manufacturer – conjoint analysis for demand forecasting based on feature and price tradeoffs
  • CRN/Consumer Reseller News Salary Survey – 6-year project contacting and surveying independent and corporate IT staff and consultants
  • CRN/Consumer Reseller News Certification Study – 4-year project reaching IT staff and experts as well as their hiring managers as to the value of key IT certifications
  • Software piracy – for major software vendors – determine levels of paid versus unpaid application software usage
  • CI/Technology Database – end-user computing – surveys of 6,000 corporate decision-makers per month, including IT Managers, Sales Managers, Marketing Managers, and Office Managers
  • Technology User Profile – a syndicated primary research survey conducted continuously since 1983, involving a multi-modal survey of consumers and employees in the U.S. and in up to 15 other countries
  • Desktop Projector Buyer/Reseller survey – custom study of the use and purchasing of built-in and portable desktop projectors throughout corporate boardrooms, training rooms, and meeting rooms
  • Major semiconductor manufacturer – extensive surveys of end-user customers of computing equipment – with primary focus being to reconnect this major semiconductor manufacturer with their end-user customers beyond their OEM customers

MetaFacts broad scope of primary research experience

MetaFacts has extensive experience conducting primary research using any or all of the following methods:

  • Online surveys
  • Telephone surveys
  • Executive one-on-one interviews
  • Online or in-person focus groups
  • Conjoint analysis/Choice-based modeling
  • Mail surveys
  • Utilization of omnibus surveys
  • Multi-modal studies

For more information on about the custom research expertise of MetaFacts and how it can support your next set of decisions, please contact MetaFacts.