Examples of Questions Addressed in TUP 2016 – Activities

Yes, people use their work computers for personal activities, and use the Smartphones they bought with their own money for their work. It’s not enough to only look at devices, or to ignore the workplace. That’s why the MetaFacts TUP service focuses on the full range of technology users, just as it has for over 30 years.TUP Spans a Full Range of Activities

The Activities Chapter of TUP 2016 features answers to the key questions describing how connected devices are being used. Spanning a broad range of activities – from social networking to shopping, and productivity to entertainment, TUP reveals who is focused on which technology activities. Furthermore, TUP drills down into which devices are being used for which activities. So, you will know just how much impact Smartphones or Tablets truly do or don’t have on PC usage.

Courtesy Mike Licht Creative CommonsThe Activities chapter of Technology User Profile (TUP) 2016 has eight main sections:

  • Social Networking
  • Shopping
  • Communication
  • Entertainment
  • Graphics/Image
  • Information/Search
  • Cloud Storage/Sharing
  • Personal/Productivity

In addition to the following activity-related questions, the TUP 2016 Full Edition also includes many other chapters which comprehensively describe the most important devices and behaviors of technology users today.

Examples of questions addressed in TUP 2016 – Activities Chapter:

  • What is the profile of the most active in social networking activities?
  • Are Smartphone social networkers different from Desktop social networkers?
  • What devices do early adopters use for social networking?
  • What devices do early adopters favor for social networking?
  • Do the most active on social networks favor wearable technology?
  • What is the profile of the most active in shopping activities?
  • What is the profile of the most active in communication activities?
  • What is the profile of the most active in entertainment activities?
  • What is the profile of the most active in graphics & imaging activities?
  • What is the profile of the most active in information & search activities?
  • What is the profile of the most active in cloud storage & sharing activities?
  • What is the profile of the most active in personal & productivity activities?

Many other TUP 2016 chapters also include answers to activity-related questions such as these:

  • How are printing patterns different among the most-mobile users versus other users?
  • Which segment has over half of its members using a connected device to read newspapers or magazines?
  • Which segment is clearly the most active in using Cloud Storage or Sharing?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Which segment uses their devices for the most productivity and personal activities?
  • How many users make phone calls or texts using their PC?
  • How many users make video phone calls with any of their devices?
  • How many users make video phone calls using their PC?
  • How many users make video phone calls using their Tablet?
  • Who uses their PC to watch television?
  • How many employer-provided PCs are used for personal activities?
  • How are Notebooks used differently than Desktop PCs?
  • How are Smartphones used differently than Basic cell phones?
  • Are newer PCs used differently than older PCs?
  • How are Smartphones used differently than Basic cell phones?
  • Are newer PCs used for more – or fewer – activities than older PCs?
  • How are Tablets used differently than Notebook PCs?
  • How are Smartphones used differently than Tablet PCs?
  • Which segment uses which device for their primary cloud storage & sharing device?
  • Which device is used for the most cloud storage and sharing activities?
  • What’s used for the most cloud storage & sharing activities from among popular combinations of devices?
  • Which segment uses which device for their primary communication device more than a Smartphone or Basic cell phone?
  • Which device is used for the most communication activities?
  • What’s used for the most communication activities from among popular combinations of devices?
  • Which segment uses which device for their primary entertainment device?
  • Which device is used for the most entertainment activities?
  • What’s used for the most entertainment activities from among popular combinations of devices?
  • How prevalent are entertainment activities with employer-provided PCs?
  • Which segment uses which device for their primary graphics & image device?
  • Which device is used for the most graphics & image activities?
  • What’s used for the most graphics & image activities from among popular combinations of devices?
  • Which segment uses which device for their primary productivity & personal activities?
  • Which device is used for the most productivity & personal activities?
  • What’s used for the most productivity & personal activities from among popular combinations of devices?
  • Which segment uses which device for their primary search & information device?
  • Which device is used for the most search & information activities?
  • What’s used for the most search & information activities from among popular combinations of devices?
  • What device(s) is/are used as the primary shopping device more so than Smartphones?
  • Which device is used for the most shopping activities?
  • What’s used for the most shopping activities from among popular combinations of devices?
  • Which segment uses which device for their primary social networking device?
  • Which device is used for the most social networking activities?
  • What’s used for the most social networking activities from among popular combinations of devices?
  • How prevalent are social networking activities with employer-provided PCs?
  • What type of Early Adopters use their connected devices for the broadest range of activities?
  • How do Tablet Early Adopters use their Tablets differently from other Tablet users?
  • How do Tablet Early Adopters use their PCs differently from other PC users?
  • How do PC Early Adopters use their PCs differently from other PC users?
  • Are Apple’s or Google’s best customers the most active across their various devices?
  • How does the mix of device activities vary between Apple’s, Google’s, HP’s, and Dell’s best customers?
  • Are many Work PCs being used for Social Network activities?
  • Which market segment has the highest incidence of cloud sharing activities?
  • Which market segment has the highest incidence of remote printing activities?
  • Which PC activities are done more often among Home PC owners without kids than with kids?
  • How many Tablet PCs are used to make phone calls? For video calls?
  • Which OS family of Tablet PCs is used for the broadest range of activities?
  • What are e-Book Readers used for besides reading e-Books, and by what margin?
  • How much more broadly are Smartphones used than Basic cell phones?
  • How similar are the major activities for Smartphones and Basic cell phones?
  • Are Smartphone users simply more active with their connected devices than others?
  • What’s the major type of activity not enjoyed by Verizon customers as by others?
  • Which carrier has the highest share of the most-active Basic cell phone users?
  • What are the major activities for Basic cell phones?
  • What are Basic cell phones used for among the most-active users?
  • Are tech wearers more or less active with their devices than others?
  • Do Tablet, PC, or Mobile Phone gamers use their connected devices for the broadest number of entertainment activities?
  • How primal is game-playing and entertainment activities for connected devices?
  • Whose Home Printer customers use their devices for the broadest range of Graphics/Image activities?
  • Special printer paper? Who uses it and what for? Is it only photos, or something else?
  • Do color laser printer users use their devices for graphics or images more than average users?
  • Among Home printer users, what is the preferred device for graphics/image activities?
  • What are the main printer activities?
  • What are the most common documents (maps, spreadsheets, photos, etc.) that consumers print on their inkjet printers? How about their laser printers?
  • How many are using their home printer to print images directly from their Smartphones or Tablets?
  • How many people use remote printing services?
  • Are many users using remote printing services? Are these using their Internet-ready printers or online printing services? Which segments are using remote printing as a substitute for home printing, and which as an additional way to print?
  • How prominent is printing images from mobile phones? How about from tablets?
  • Are social networkers more or less active with their tech devices?
  • Which devices are used for the broadest range of social network activities?
  • Which is the primary device used for social networking?
  • Are some social network’s users more active bloggers or commenters?
  • What do big spenders do differently from low spenders?

For more information about obtaining answers to the above questions with the TUP 2016 Activities Chapter or the TUP Full Edition, please contact MetaFacts.

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