facts to effective action ... we help our clients create the future
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facts to effective action ... we help our clients create the future
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MetaFacts > Corporate Background
MetaFacts, Inc. Company Fact Sheet Company Profile MetaFacts, Inc. is a market research firm exclusively serving the technology industries, including hardware, software, online and communications products and services. The company provides both primary and syndicated research used in the development and launch of new products for leading high-tech organizations. MetaFacts provides research that is actionable, with a pragmatic orientation. The company’s mission is to go beyond gathering the facts through direct primary observation to find meaningful information to support critical decisions. As experts in research techniques, MetaFacts manages every step of the custom research process. For further accuracy, the company does not rely on a single method of data collection, but instead interacts with respondents using the method that is the most natural for them. Survey methods include email, Internet web sites, telephone, fax, express courier, in person, or a combination, depending on how users react to different media. MetaFacts was incorporated in California in April of 1996. Overview of Services Custom Research MetaFacts provides a comprehensive range of quantitative and qualitative research services and analytical methodologies. The company’s high-tech clients understand that effective action comes from a deep understanding of buyers, sellers, and distributors; their experience, how they evaluate information, their assumptions, their viewpoints, their cultural context, their hopes, and their dreams. Recent focus groups have ranged from product design and positioning studies involving six countries on three continents to perception studies involving mobile computers and websites. Quantitative surveys have included pricing, positioning, segmentation analysis, and cannibalization studies. Technology User Profile® Technology User Profile (TUP) is a syndicated study used by leading technology companies to track the adoption of technology market, including sizing, segmentation, profiling, and analysis. Since 1983, TUP has been the definitive work and statistical baseline for tracking the adoption of PCs into the workplace and into the home. The study has expanded to include software, printers, telecommunications and Internet usage. Companies use TUP to analyze the US market in a variety of dimensions while obtaining results that are statistically projectable and balanced to represent the US population. Each TUP Edition includes the answers to hundreds of questions, all gathered from a representative sample and projected to the entire market. In addition, TUP provides comprehensive technology use profiles from thousands of respondents, all carefully selected to be representative. These results are delivered in highlights analysis, graphs, and tables, in both paper and electronic form for quick, ready access. Clientele The world’s largest high-tech companies retain MetaFacts to help solve their product and customer challenges. These include Advanced Micro Devices, Adobe, Compaq, Dell, Gateway, Hewlett Packard, IBM, Microsoft, MTV, Sony, Toshiba, and many others. Client List
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