Apple Faithful Pass 50% Mark of Apple Households - According to MetaFacts’ Large-Scale National Survey - Technology User Profile  

ENCINITAS, Calif.--(BUSINESS WIRE)--Jun 7, 2005--More than half of households with Apple computers are planning to buy an Apple computer or have previously owned one, according to recently released survey research from MetaFacts.

"The Apple-faithful make up more than half of Apple’s customers for the first time in more than a decade and up slightly from last year," said Dan Ness, Principal Analyst with MetaFacts. “This is good news for Apple. Even more good news is the percent of Apple households planning to buy another Apple home computer also increased."

“There are still challenges ahead for Apple,” continued Ness. “Now, most Apple households also have Windows computers, Apple slipped from being the primary computer used in the home, and the number of households with multiple Apple computers is dropping,” said Ness. “If Apple’s best customers lose faith, it makes it that much harder for Apple.”

These results are extracted from a MetaFacts report entitled “Apple Macintosh Market Profile Report” released in April 2005 and offered at $3,600. The 300+ page data-rich report is available through the company’s online store at MetaFacts.com.

The complete Technology User Profile study, on which this report is based, provides a detailed profile of how Americans use technology products such as computers, printers, consumables, digital cameras, the Internet, cellular phones, and related services.

MetaFacts, Inc. is a national market research firm focusing exclusively on technology products and services. MetaFacts' Technology User Profile survey is the longest-running, largest, and most comprehensive study of its kind, conducted continuously since 1983.

MetaFacts and Technology User Profile are registered trademarks and service marks of MetaFacts, Inc.

Contact:
	MetaFacts Inc., Encinitas  Dan Ness, 760/635-4306 or  760/635-4300  760/635-4303 (fax)