Greeting Card Creation Slumping Among Home PC Owners -- According to MetaFacts' Large-Scale National Survey -- Technology User Profile 2004 Annual Edition

ENCINITAS, Calif.--(BUSINESS WIRE)--Dec. 22, 2004--The percentage of home-printed greeting cards dropped in 2004 for the third year in a row, according to the recently released 2004 edition of Technology User Profile.

"For the third year in a row, a smaller share of Home PC users are creating their own greeting cards," said Dan Ness, Principal Analyst with MetaFacts. "Nationwide, about a third (32.6%) of U.S. households used their Home PC and printers to make greeting cards, down from 35.5 percent in 2003 and 39.2 percent in 2002. The novelty is fading."

The research indicates that households with small children continue to make their own greeting cards at a higher rate than average, as are households with lower incomes.

"After photos, greeting cards continue to rank as the second-favorite thing to print using special paper," said Ness. "Using special greeting card paper helps make the cards just that much more special."

Today, MetaFacts released a special 15-page TUPdate report entitled "Sometimes Caring To Send the Very Best: Greeting Card Creation Slumping Among Home PC Users" with survey results from three years of research, and is offering it at a special price of $1,800 through January 31st, 2005. The report is available through the company's online store at MetaFacts.com.

The complete Technology User Profile study, on which this TUPdate is based, provides a detailed profile of how Americans use technology products such as computers, printers, consumables, digital cameras, the Internet, cellular phones, and related services. The 2004 edition of the study includes results from 32,150 respondents, making it possible to leverage the service's database for sizing, demographics, segmentation, profiling, analysis, and custom surveying.

About MetaFacts, Inc.:

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts' Technology User Profile survey is the longest-running, largest, and most comprehensive study of its kind, conducted continuously since 1983. The detailed results are widely recognized as a primary marketing resource for Fortune 100 companies providing consumer-oriented technology products and services, such as PCs, printers, mobile devices, and related services and products.

More information on obtaining results from Technology User Profile can be obtained by visiting http://www.metafacts.com or calling 760-635-4300.

MetaFacts and Technology User Profile are registered trademarks and service marks of MetaFacts, Inc.

Contacts:
	MetaFacts Inc., Encinitas  Dan Ness, 760/635-4306 or  760/635-4300  760/635-4303 (fax)