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April 15, 2005
11:45
AM US Eastern Timezone
Telematics and In-Car
Technology Mostly for Big City Dwellers -- According to Research From
MetaFacts and TRG -- Telematics Profile Report
ENCINITAS, Calif.--(BUSINESS WIRE)--April 15, 2005--Drivers
in America's biggest cities use Stolen Vehicle Tracking, In-Vehicle
Navigation, and Monitored Telematics systems more often than those in rural
areas, according to the recently released Telematics Profile Report from
MetaFacts and the Telematics Research Group (TRG).
"Car theft is a major concern in big cities, and Americans are using
stolen vehicle tracking technology twice as often as the average American,"
said Dan Ness, Principal Analyst with MetaFacts. "In-Car Navigation and GPS
systems are being used more for city streets than open highways."
The surveys also indicate that households in medium-sized metropolitan
areas, those with 1 million to just under 2.5 million households, have the
highest rate of using In-Car DVD/VCR systems, at 25% higher than the
national average.
"Higher use of In-Car infotainment is due to long travels in rural areas,
especially with children as passengers," said Dr. Egil Juliussen, TRG's
Chief Technology Analyst. "Telematics usage is also strong in rural areas,
but Navigation is low and Stolen Vehicle Tracking is even lower."
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Usage
Distribution by Metropolitan Area Size |
|
MSA Population
Size (000): |
Under
50 |
50
to
999.9 |
1,000
to 2,499.9 |
2,500
and
Over |
Total |
|
Share of all
Households (%) |
20.6 |
27.5 |
25.6 |
26.4 |
100.0 |
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Distribution
of Households with Telematics Users: |
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|
Monitored
Telematics (%) |
17.3 |
26.4 |
23.4 |
32.9 |
100.0 |
|
Hands-free
cell phone (%) |
16.5 |
25.1 |
26.1 |
32.3 |
100.0 |
|
In-Vehicle
Navigation (%) |
9.8 |
18.2 |
29.0 |
43.1 |
100.0 |
|
In-Car DVD/VCR
Systems (%) |
18.0 |
22.1 |
32.1 |
27.9 |
100.0 |
|
Stolen Vehicle
Tracking (%) |
8.90 |
15.0 |
23.7 |
52.3 |
100.0 |
|
Source: MetaFacts & TRG - Telematics Profile Report - April
2005
The 200+ page Telematics Profile Report is available
immediately. More information is available at
www.metafacts.com and
www.telematicsresearch.com.
The complete Technology User Profile study, on which the
Telematics Profile Report is based, provides a detailed
profile of how Americans use technology products such as
computers, printers, consumables, digital cameras, the
Internet, cellular phones, and related services. The most
recent edition of the study includes results from 32,150
respondents, making it possible to leverage the service's
database for sizing, demographics, segmentation, profiling,
analysis, and custom surveying.
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Contacts: |
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MetaFacts Inc., Encinitas
Dan Ness, 760/635-4306 or
760/635-4300
760/635-4303 (fax)
or
Telematics Research Group Inc. (TRG), Minnetonka, Minn.
Phil Magney, 952/935-0400
www.telematicsresearch.com |
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