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MetaFacts >Custom Research  

MetaFacts Custom Research
 
MetaFacts provides a comprehensive range of quantitative and qualitative research services and analytical methodologies. Let us help you choose the right approach to provide solid answers for your critical business questions. 

 

Full Research Capabilities

  • Decisions Supported

    • Which product features will attract the greatest part of the market?

    • What is the optimum price and feature set for our product?

    • What are our customer's hot buttons? 

    • Why are our customers switching to the competition?

    • Who are our customers?

    • What is the market potential for our product, by segment?

    • Who are my best customers, who shouldn't we pursue?

  • Technologies Researched

    Automated tape libraries Operating Systems
    Cellular telephones Personal computers
    Consumer software Personal organizers
    Document management systems Software (desktop and enterprise)
    Docking stations Wearable computers
    Modems Websites
    Network interface controllers Network storage systems

  • Market Groups Studied

    Business managers Internet users
    Consumers Non-computer-literate consumers
    IT/MIS managers Sales executives
    Early adopters SOHO business owners
    Endusers Technology mavens
    Executive management VARs/VADs

  • Data Collection Methods

    Phone and mail surveys
    Internet, email and electronic media
    Focus groups
    Executive interviews
    Telegroups
    Centrally-recruited trials
    On-site observations
    Store intercepts

  • Quantitative Techniques

Demographic profiling 
Parametric and non-parametric statistical modeling
Tracking studies
  • Qualitative Techniques
Group discussion
Content analysis
Interview

   
                           

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