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Mobile PC Brand
Profile Report
Mobile PC users continue to lead the adoption of new technology,
and have reached the half-way mark of recently acquired PCs. Instead of
going fully mainstream, though, MetaFacts research reveals very
different patterns between the most-mobile and deskbound users with
mobile PCs: with very different activities, attitudes, age groups, and
brand preferences. |
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Apple Profile Report
Apple's customers are like no others and now Apple has started
to noticeably attract new customers. Using a multi-pronged strategy
involving broadened retail, mobile computing and non-computer products
and services, Apple is making surprising and measurable progress
against Windows' dominance. The MetaFacts Apple Market Profile Report
2008 surveys of more than 10,000 adults reveals Apple's brand loyalty,
position as the 2nd or 3rd Home PC, penetration of iPods vs. other
portable MP3 players, retail and online shopping habits, as well as the
unique activities and consumer electronics that set Apple Home computer
users apart. |
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Busy
Mobiles Profile Report
Mobile PCs
are not only for road warriors,
and have now passed into the majority of American computer user's hands.
The busiest of these mobile users spend 40 or more hours with their
mobile PC, and often use other computers as well. This report reveals
the unique activities of these intensive users, their shopping and buying
behavior, technology attitudes,
and much more. It reveals that even the busiest
mobile PCs are not necessarily the most-mobile PCs nor used in the most
locations. Furthermore, this report details which locations have the
most-active users. |
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Analog TV Converter Profile Report
Analog TVs may seem a
thing of the past, yet interest is high for converters that allow older
TVs to still receive TV broadcasts. As the end of Analog TV broadcasts
draws near, purchases and demands aren't coming from the market segments
touted as vital. Surprisingly, demand is high among households already
with pay TV services, such as cable or satellite. This report reveals
the unique activities of these viewers, their consumer electronics,
shopping and buying behavior and key retail and online outlets,
technology attitudes, and much more. It reveals that those currently
with and planning to buy Analog TV Converters are not all technophobes
nor seniors. |
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Home Operating
Systems
Profile Report
As the launch of
Microsoft Windows Vista has proven, not all buyers readily
embrace the newest PC operating systems. Some buyers are
cautious, while others are not eager to replace their relatively
new PCs nor upgrade their operating system. Yet other buyers are
constrained by their means. Furthermore, Apple has turned up the
volume to attract fence-sitters to switch away from Windows.
This study provides the real profile of early Vista adopters as
well as new Apple customers. It also details and sizes the
Windows XP market, that majority of the installed base. Critical
for PC makers and software developers alike, this solid
fact-based report provides a comprehensive status of the market. |
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Home PC Brand Profile Report
Each leading brand
has dominated its own part of the market in its own way. This fact-based
report details usage of PCs and other technology products and services
within homes by each major brand. It includes the activities, Internet
use, shopping and buying behavior, purchasing channels, consumer
electronics, printers, peripheral products, and much more. |
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Workplace PC Brand Profile Report
PCs are often used in the workplace environment for very
different purposes than in households. Brands that dominate in certain
consumer segments may struggle in the workplace, and vice versa. This
fact-based report details usage of PCs and other technology products and
services within workplaces by each major brand. It includes the
activities for which workplace PCs are used, Internet use, printers,
peripheral products, and much more. |
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Digital Imaging
Households Profile Report
This report profiles people who
create and use digital images, from creation with
digital cameras and scanners through printing
with photo printers or self-serve kiosks. We have examined the
demographics of these users, the other technology products that they use
and which channels they choose, and the applications that they do on
their PCs. This report profiles those who use their PC for desktop publishing,
creating graphics, storing/scanning photos, creating web pages, scanning
photos, and more. |
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SOHO
- Small
Office/Home Office Profile
Report
Home-based, self-employed, small, and medium businesses are strong and
active buyers of technology products and services. However, these often
get lumped in with home offices. Although usually overlooked and often
misunderstood, these market segments are as markedly different from
consumers as they are from enterprise buyers. This Profile Report sheds
light on this unique and important segment. |
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High-Income Households Profile Report
There's
an old adage that says where there's smoke, there's fire. A
similar adage in technology marketing is that where there's
income, there will be strong tech spending. However, this
doesn't explain how diverse and complex high-income households
are when examined closely. This report reveals the actual buying
patterns, technology usage profiles, and more-detailed
demographic patterns to provide solid facts about this important
market segment.
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Broadband
Households
Profile Report
Only
some of the predictions about broadband
households are true. The size is not as great as some pundits predicted,
yet the dynamics of these users show that these users are in a class by
themselves. Interestingly, not all of these users are early adopters.
Also, because even the people that want DSL or Cable can't always get
it, marketing to these fast-access users means a full understanding of them is vital. |
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The Demise of
the American Home PCs Profile Report
Twice as
many American home computers are thrown out or junked than are recycled.
This represents mountains of e-Waste and toxic chemicals. Research
further indicates that one-person households have a higher rate of
recycling than larger households or families. This profile reports
examines the life-cycle of home computers, detailing not only how many
are maintained in use, are filling garages or closets, or are sold used.
Furthermore, this report details just which market segments are the
biggest recyclers or landfill contibutors. |
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Operating Systems Profile Report
In the world of operating systems, we know who the big guys are.
However, several questions always remain: Do users actually have
different profiles from one operating system to another? How
long do they keep their older operating systems? Does the
version of operating system actually change behavior? This
report addresses what the current user landscape is in terms of
attitude, consumer awareness and purchase patterns. |
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Small Medium Business Profile Report
Small and
Medium Businesses are unlike any other. Behaving neither like
enterprises nor consumers, this segment is little-understood, yet is
important to reach. This report focuses on the full range of technology
products being used by employees within this segment. It examines key
aspects of brands and adoption rates, to reveal a complete picture. |
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