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MetaFacts > TUP – Available Now - See Also Technology User Profile-Profile Reports

Technology User Profile® AVAILABLE PROFILE REPORTS

The following Profile Reports are available now for purchase directly from MetaFacts or via our Online Store. Simply click on the "shop now" icon to view the current Profile Reports, or request information & contact from MetaFacts.

TUP Profile Reports – Available

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Mobile PC Brand Profile Report
Mobile PC users continue to lead the adoption of new technology, and have reached the half-way mark of recently acquired PCs. Instead of going fully mainstream, though, MetaFacts research reveals very different patterns between the most-mobile and deskbound users with mobile PCs: with very different activities, attitudes, age groups, and brand preferences.
 

 

 

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Apple Profile Report
Apple's customers are like no others and now Apple has started to noticeably attract new customers. Using a multi-pronged strategy involving broadened retail, mobile computing and non-computer products and services, Apple is making surprising and measurable progress against Windows' dominance. The MetaFacts Apple Market Profile Report 2008 surveys of more than 10,000 adults reveals Apple's brand loyalty, position as the 2nd or 3rd Home PC, penetration of iPods vs. other portable MP3 players, retail and online shopping habits, as well as the unique activities and consumer electronics that set Apple Home computer users apart.
 

 

 

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Busy Mobiles Profile Report
Mobile PCs are not only for road warriors, and have now passed into the majority of American computer user's hands. The busiest of these mobile users spend 40 or more hours with their mobile PC, and often use other computers as well. This report reveals the unique activities of these intensive users, their shopping and buying behavior, technology attitudes, and much more. It reveals that even the busiest mobile PCs are not necessarily the most-mobile PCs nor used in the most locations. Furthermore, this report details which locations have the most-active users.
 

 

 

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Analog TV Converter Profile Report

Analog TVs may seem a thing of the past, yet interest is high for converters that allow older TVs to still receive TV broadcasts. As the end of Analog TV broadcasts draws near, purchases and demands aren't coming from the market segments touted as vital. Surprisingly, demand is high among households already with pay TV services, such as cable or satellite. This report reveals the unique activities of these viewers, their consumer electronics, shopping and buying behavior and key retail and online outlets, technology attitudes, and much more. It reveals that those currently with and planning to buy Analog TV Converters are not all technophobes nor seniors. 

 

 

 

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Home Operating Systems Profile Report

As the launch of Microsoft Windows Vista has proven, not all buyers readily embrace the newest PC operating systems. Some buyers are cautious, while others are not eager to replace their relatively new PCs nor upgrade their operating system. Yet other buyers are constrained by their means. Furthermore, Apple has turned up the volume to attract fence-sitters to switch away from Windows. This study provides the real profile of early Vista adopters as well as new Apple customers. It also details and sizes the Windows XP market, that majority of the installed base. Critical for PC makers and software developers alike, this solid fact-based report provides a comprehensive status of the market.

 

 

 

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Home PC Brand Profile Report
Each leading brand has dominated its own part of the market in its own way. This fact-based report details usage of PCs and other technology products and services within homes by each major brand. It includes the activities, Internet use, shopping and buying behavior, purchasing channels, consumer electronics, printers, peripheral products, and much more
.
 

 

 

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Workplace PC Brand Profile Report
PCs are often used in the workplace environment for very different purposes than in households. Brands that dominate in certain consumer segments may struggle in the workplace, and vice versa. This fact-based report details usage of PCs and other technology products and services within workplaces by each major brand. It includes the activities for which workplace PCs are used, Internet use, printers, peripheral products, and much more
.
 

 

 

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Digital Imaging Households Profile Report
This report profiles people who create and use digital images, from creation with digital cameras and scanners through printing with photo printers or self-serve kiosks. We have examined the demographics of these users, the other technology products that they use and which channels they choose, and the applications that they do on their PCs. This report profiles those who use their PC for desktop publishing, creating graphics, storing/scanning photos, creating web pages, scanning photos, and more.
 

 

 

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SOHO - Small Office/Home Office Profile Report
Home-based, self-employed, small, and medium businesses are strong and active buyers of technology products and services. However, these often get lumped in with home offices. Although usually overlooked and often misunderstood, these market segments are as markedly different from consumers as they are from enterprise buyers. This Profile Report sheds light on this unique and important segment.

   

 

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Senior Technology Users Profile Report
Seniors represent a large and vibrant emerging market for technology companies. Increasingly, seniors are turning to technology to keep in touch with their family and friends, re-connect with past friends and acquaintances, and participate in such online activities as online shopping, browsing chat rooms, and even booking travel. As the baby boomers approach retirement age, we can expect the seniors segment of the high technology market to heat up even more. This report is based on nationally representative TUP surveys in households with PC users aged 50+. We look at how households with seniors use technology, including PCs, printers, games, software, and consumer electronics.
 

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High-Income Households Profile Report
There's an old adage that says where there's smoke, there's fire. A similar adage in technology marketing is that where there's income, there will be strong tech spending. However, this doesn't explain how diverse and complex high-income households are when examined closely. This report reveals the actual buying patterns, technology usage profiles, and more-detailed demographic patterns to provide solid facts about this important market segment.

 

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Broadband Households Profile Report
Only some of the predictions about broadband households are true. The size is not as great as some pundits predicted, yet the dynamics of these users show that these users are in a class by themselves. Interestingly, not all of these users are early adopters. Also, because even the people that want DSL or Cable can't always get it, marketing to these fast-access users means a full understanding of them is vital.

 

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Lifecycles Profile Report
Marketing folklore has it that young singles dominate technology spending. However, how much of this is folklore and wishful thinking, and how much is actually being driven by other market segments? This report examines the facts to identify just where the tech spending is – and isn’t – to dispel myths about this important question.
 

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Top 10 Technology States Profile Report
Are all technology users alike? Of course not. Similarly, not all states are alike in the way that their citizens use technology. We examine the top 10 major states (in terms of number of home PCs) and compare their use of technology products. Over 75 TUP survey questions are covered, and the results compared for the top 10 states. This gives important insight into how technology users differ by geographic region, which has important implications for marketers.

 

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The Demise of the American Home PCs Profile Report
Twice as many American home computers are thrown out or junked than are recycled. This represents mountains of e-Waste and toxic chemicals. Research further indicates that one-person households have a higher rate of recycling than larger households or families. This profile reports examines the life-cycle of home computers, detailing not only how many are maintained in use, are filling garages or closets, or are sold used. Furthermore, this report details just which market segments are the biggest recyclers or landfill contibutors.

 

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Operating Systems Profile Report
In the world of operating systems, we know who the big guys are. However, several questions always remain: Do users actually have different profiles from one operating system to another? How long do they keep their older operating systems? Does the version of operating system actually change behavior? This report addresses what the current user landscape is in terms of attitude, consumer awareness and purchase patterns.

 

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Top 10 Technology Metros Profile Report
Are all technology users alike? Of course not. Similarly, not all metropolitan areas are alike in the way that their citizens use technology. We examine the top 10 major metropolitan areas (in terms of number of PCs) and compare their use of technology products. Over 75 TUP survey questions are covered, and the results compared for the top 10 metros. This gives important insight into how technology users differ by geographic region, which has important implications for marketers. Some of the comparisons we will show include PC brand market share, printer brand market share, leading ISPs, software applications, Internet activities and consumer electronics products used and planned.

 

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California Market Profile Report
California is the largest market for home computers, and is so much more than Silicon Valley. This report identifies just how many households in this bellweather state use home computers, and details the demographics and psychographics of these active users. Furthermore, it breaks out these findings by multiple regions as well as major metros to help measure market size in detail.

 

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Apple Macintosh Market Profile Report
Users of Apple computers pride themselves on being unique, something Apple’s advertising has long-supported. Yet, not all Apple users are the same. This Profile Report slices through the hype and mystique to get to the core of this important marketplace, delivering solid demographic, attitudinal and loyalty statistics. It is meant for any company that is serious about this vibrant market segment.

 

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Small Medium Business Profile Report
Small and Medium Businesses are unlike any other. Behaving neither like enterprises nor consumers, this segment is little-understood, yet is important to reach. This report focuses on the full range of technology products being used by employees within this segment. It examines key aspects of brands and adoption rates, to reveal a complete picture.

 

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Kid Technology Users Profile Report
The future is in the hands of the youngest, and they are starting to use computers and the Internet at increasingly younger ages. Even those without discretionary income have an influence, and households with these users have a very different technology using profile than those without. This report is based on nationally representative TUP surveys in households with PC users aged 3 to 19. We look at how households with kids use technology, including PCs, printers, games, software, and consumer electronics.
 
 

 

 

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Tween Technology Users Profile Report
Tweens are coming into their own influence, adopting technology products at ever-younger ages. This market segment is important in its own right, and also critical to watch in order to understand the future. The Tween Technology Users Profile Report examines these active users to shed light on their household environment. This report is based on nationally representative TUP surveys in households with PC users aged 9 to 12. We look at how households with tweens use technology, including PCs, printers, games, software, and consumer electronics.
 
 

 

 

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Teen Technology Users Profile Report
Ask any shopping mall about their interest in the teen market and you'll know why they consider this an important buying segment. Consumer technology marketers also know that this growing group represents a large opportunity. This report is based on nationally representative TUP surveys in households with PC users aged 13 to 19. We look at how teen households use technology, including PCs, printers, software, games and consumer electronics.
 
 

 

 

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Education - K12 & College University - Profile Report
The Education market is often only looked at through by students use. There are a significant number of PCs in use by educators as well as administration. The MetaFacts Education - K12 & University/College - Profile Report features detailed data about the dynamics of PCs being used within Education.
 
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