MetaFacts > TUP – Available Now - See Also Technology User Profile-Profile Reports

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Operating Systems Profile Report
In the world of operating systems, we know who the big guys are. However, several questions always remain: Do users actually have different profiles from one operating system to another? How long do they keep their older operating systems? Does the version of operating system actually change behavior? This report addresses what the current user landscape is in terms of attitude, consumer awareness and purchase patterns.

SOHO - Small Office/Home Office Profile Report
Home-based, self-employed, small, and medium businesses are strong and active buyers of technology products and services. However, these often get lumped in with home offices. Although usually overlooked and often misunderstood, these market segments are as markedly different from consumers as they are from enterprise buyers. This Profile Report sheds light on this unique and important segment.

Small Medium Business Profile Report
Small and Medium Businesses are unlike any other. Behaving neither like enterprises nor consumers, this segment is little-understood, yet is important to reach. This report focuses on the full range of technology products being used by employees within this segment. It examines key aspects of brands and adoption rates, to reveal a complete picture.

Lifecycles Profile Report
Marketing folklore has it that young singles dominate technology spending. However, how much of this is folklore and wishful thinking, and how much is actually being driven by other market segments? This report examines the facts to identify just where the tech spending is – and isn’t – to dispel myths about this important question.

High-Income Households Profile Report
There's an old adage that says where there's smoke, there's fire. A similar adage in technology marketing is that where there's income, there will be strong tech spending. However, this doesn't explain how diverse and complex high-income households are when examined closely. This report reveals the actual buying patterns, technology usage profiles, and more-detailed demographic patterns to provide solid facts about this important market segment.

The Demise of the American Home PCs Profile Report
Twice as many American home computers are thrown out or junked than are recycled. This represents mountains of e-Waste and toxic chemicals. Research further indicates that one-person households have a higher rate of recycling than larger households or families. This profile reports examines the life-cycle of home computers, detailing not only how many are maintained in use, are filling garages or closets, or are sold used. Furthermore, this report details just which market segments are the biggest recyclers or landfill contibutors.

Telematics Profile Report
While the adoption of cell phones, computers and electronic entertainment has exploded, a nation of drivers wants to extend this capability into their automobiles. A core of early adopters has taken hold of several aspects of this technology, incorporating in-car DVD players, GPS location systems, hands-free cell phones, and other telematics into their vehicles. This report profiles the first millions who have made that leap and identifies what is needed to get to the next step.

Top 10 Technology Metros Profile Report
Are all technology users alike? Of course not. Similarly, not all metropolitan areas are alike in the way that their citizens use technology. We examine the top 10 major metropolitan areas (in terms of number of PCs) and compare their use of technology products. Over 75 TUP survey questions are covered, and the results compared for the top 10 metros. This gives important insight into how technology users differ by geographic region, which has important implications for marketers. Some of the comparisons we will show include PC brand market share, printer brand market share, leading ISPs, software applications, Internet activities and consumer electronics products used and planned.

California Market Profile Report
California is the largest market for home computers, and is so much more than Silicon Valley. This report identifies just how many households in this bellweather state use home computers, and details the demographics and psychographics of these active users. Furthermore, it breaks out these findings by multiple regions as well as major metros to help measure market size in detail.

Apple Macintosh Market Profile Report
Users of Apple computers pride themselves on being unique, something Apple’s advertising has long-supported. Yet, not all Apple users are the same. This Profile Report slices through the hype and mystique to get to the core of this important marketplace, delivering solid demographic, attitudinal and loyalty statistics. It is meant for any company that is serious about this vibrant market segment.

Broadband Households Profile Report
Only some of the predictions about broadband households are true. The size is not as great as some pundits predicted, yet the dynamics of these users show that these users are in a class by themselves. Interestingly, not all of these users are early adopters. Also, because even the people that want DSL or Cable can't always get it, marketing to these fast-access users means a full understanding of them is vital.