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Technology
User Profile®
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AVAILABLE PROFILE REPORTS |
The following
Profile Reports are available now for purchase directly from MetaFacts or via our
Online Store. Simply
click on the "shop now" icon to view the current Profile Reports, or
request information & contact from MetaFacts.
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TUP
Profile Reports
– Available |
TUP Online
Store |
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Mobile PC Brand
Profile Report
Mobile PC users continue to lead the adoption of new technology,
and have reached the half-way mark of recently acquired PCs. Instead of
going fully mainstream, though, MetaFacts research reveals very
different patterns between the most-mobile and deskbound users with
mobile PCs: with very different activities, attitudes, age groups, and
brand preferences. |
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Download an order form for this report. |
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Apple Profile Report
Apple's customers are like no others and now Apple has started
to noticeably attract new customers. Using a multi-pronged strategy
involving broadened retail, mobile computing and non-computer products
and services, Apple is making surprising and measurable progress
against Windows' dominance. The MetaFacts Apple Market Profile Report
2008 surveys of more than 10,000 adults reveals Apple's brand loyalty,
position as the 2nd or 3rd Home PC, penetration of iPods vs. other
portable MP3 players, retail and online shopping habits, as well as the
unique activities and consumer electronics that set Apple Home computer
users apart. |
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Download an order form for this report. |
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Busy
Mobiles Profile Report
Mobile PCs
are not only for road warriors,
and have now passed into the majority of American computer user's hands.
The busiest of these mobile users spend 40 or more hours with their
mobile PC, and often use other computers as well. This report reveals
the unique activities of these intensive users, their shopping and buying
behavior, technology attitudes,
and much more. It reveals that even the busiest
mobile PCs are not necessarily the most-mobile PCs nor used in the most
locations. Furthermore, this report details which locations have the
most-active users. |
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Download an order form for this report. |
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Home Operating
Systems
Profile Report
As the launch of
Microsoft Windows Vista has proven, not all buyers readily
embrace the newest PC operating systems. Some buyers are
cautious, while others are not eager to replace their relatively
new PCs nor upgrade their operating system. Yet other buyers are
constrained by their means. Furthermore, Apple has turned up the
volume to attract fence-sitters to switch away from Windows.
This study provides the real profile of early Vista adopters as
well as new Apple customers. It also details and sizes the
Windows XP market, that majority of the installed base. Critical
for PC makers and software developers alike, this solid
fact-based report provides a comprehensive status of the market. |
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Download an order form for this report. |
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Home PC Brand Profile Report
Each leading brand
has dominated its own part of the market in its own way. This fact-based
report details usage of PCs and other technology products and services
within homes by each major brand. It includes the activities, Internet
use, shopping and buying behavior, purchasing channels, consumer
electronics, printers, peripheral products, and much more. |
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Download an order form for this report |
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Workplace PC Brand Profile Report
PCs are often used in the workplace environment for very
different purposes than in households. Brands that dominate in certain
consumer segments may struggle in the workplace, and vice versa. This
fact-based report details usage of PCs and other technology products and
services within workplaces by each major brand. It includes the
activities for which workplace PCs are used, Internet use, printers,
peripheral products, and much more. |
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Download an order form for this report. |
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For more information
Contact MetaFacts, Inc.:
1-760-635-4300
or
request more information.
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