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Mobile PC Brand
Profile Report
Mobile PC users continue to lead the adoption of new technology,
and have reached the half-way mark of recently acquired PCs. Instead of
going fully mainstream, though, MetaFacts research reveals very
different patterns between the most-mobile and deskbound users with
mobile PCs: with very different activities, attitudes, age groups, and
brand preferences. |
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Apple Profile Report
Apple's customers are like no others and now Apple has started
to noticeably attract new customers. Using a multi-pronged strategy
involving broadened retail, mobile computing and non-computer products
and services, Apple is making surprising and measurable progress
against Windows' dominance. The MetaFacts Apple Market Profile Report
2008 surveys of more than 10,000 adults reveals Apple's brand loyalty,
position as the 2nd or 3rd Home PC, penetration of iPods vs. other
portable MP3 players, retail and online shopping habits, as well as the
unique activities and consumer electronics that set Apple Home computer
users apart. |
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Busy
Mobiles Profile Report
Mobile PCs
are not only for road warriors,
and have now passed into the majority of American computer user's hands.
The busiest of these mobile users spend 40 or more hours with their
mobile PC, and often use other computers as well. This report reveals
the unique activities of these intensive users, their shopping and buying
behavior, technology attitudes,
and much more. It reveals that even the busiest
mobile PCs are not necessarily the most-mobile PCs nor used in the most
locations. Furthermore, this report details which locations have the
most-active users. |
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Analog TV Converter Profile Report
Analog TVs may seem a
thing of the past, yet interest is high for converters that allow older
TVs to still receive TV broadcasts. As the end of Analog TV broadcasts
draws near, purchases and demands aren't coming from the market segments
touted as vital. Surprisingly, demand is high among households already
with pay TV services, such as cable or satellite. This report reveals
the unique activities of these viewers, their consumer electronics,
shopping and buying behavior and key retail and online outlets,
technology attitudes, and much more. It reveals that those currently
with and planning to buy Analog TV Converters are not all technophobes
nor seniors. |
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Home Operating
Systems
Profile Report
As the launch of
Microsoft Windows Vista has proven, not all buyers readily
embrace the newest PC operating systems. Some buyers are
cautious, while others are not eager to replace their relatively
new PCs nor upgrade their operating system. Yet other buyers are
constrained by their means. Furthermore, Apple has turned up the
volume to attract fence-sitters to switch away from Windows.
This study provides the real profile of early Vista adopters as
well as new Apple customers. It also details and sizes the
Windows XP market, that majority of the installed base. Critical
for PC makers and software developers alike, this solid
fact-based report provides a comprehensive status of the market. |
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Home PC Brand Profile Report
Each leading brand
has dominated its own part of the market in its own way. This fact-based
report details usage of PCs and other technology products and services
within homes by each major brand. It includes the activities, Internet
use, shopping and buying behavior, purchasing channels, consumer
electronics, printers, peripheral products, and much more. |
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Workplace PC Brand Profile Report
PCs are often used in the workplace environment for very
different purposes than in households. Brands that dominate in certain
consumer segments may struggle in the workplace, and vice versa. This
fact-based report details usage of PCs and other technology products and
services within workplaces by each major brand. It includes the
activities for which workplace PCs are used, Internet use, printers,
peripheral products, and much more. |
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Digital Imaging
Households Profile Report
This report profiles people who
create and use digital images, from creation with
digital cameras and scanners through printing
with photo printers or self-serve kiosks. We have examined the
demographics of these users, the other technology products that they use
and which channels they choose, and the applications that they do on
their PCs. This report profiles those who use their PC for desktop publishing,
creating graphics, storing/scanning photos, creating web pages, scanning
photos, and more. |
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SOHO
- Small
Office/Home Office Profile
Report
Home-based, self-employed, small, and medium businesses are strong and
active buyers of technology products and services. However, these often
get lumped in with home offices. Although usually overlooked and often
misunderstood, these market segments are as markedly different from
consumers as they are from enterprise buyers. This Profile Report sheds
light on this unique and important segment. |
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Senior
Technology Users Profile Report
Seniors represent a large and
vibrant emerging market for technology companies. Increasingly, seniors
are turning to technology to keep in touch with their family and
friends, re-connect with past friends and acquaintances, and participate
in such online activities as online shopping, browsing chat rooms, and
even booking travel. As the baby boomers approach retirement age, we can
expect the seniors segment of the high technology market to heat up even
more. This
report is based on nationally representative TUP surveys in
households with PC users aged 50+. We look at how households with
seniors use technology, including PCs, printers, games, software, and
consumer electronics. |
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High-Income Households Profile Report
There's
an old adage that says where there's smoke, there's fire. A
similar adage in technology marketing is that where there's
income, there will be strong tech spending. However, this
doesn't explain how diverse and complex high-income households
are when examined closely. This report reveals the actual buying
patterns, technology usage profiles, and more-detailed
demographic patterns to provide solid facts about this important
market segment.
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Broadband
Households
Profile Report
Only
some of the predictions about broadband
households are true. The size is not as great as some pundits predicted,
yet the dynamics of these users show that these users are in a class by
themselves. Interestingly, not all of these users are early adopters.
Also, because even the people that want DSL or Cable can't always get
it, marketing to these fast-access users means a full understanding of them is vital. |
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Lifecycles Profile Report
Marketing folklore has it that young singles dominate
technology spending. However, how much of this is folklore and
wishful thinking, and how much is actually being driven by other
market segments? This report examines the facts to identify just
where the tech spending is – and isn’t – to dispel myths about
this important question. |
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Top 10
Technology States Profile Report
Are
all technology users alike? Of course not. Similarly, not all states are
alike in the way that their citizens use technology. We examine the top
10 major states (in terms of number of home PCs) and compare their use
of technology products. Over 75 TUP survey questions are covered, and
the results compared for the top 10 states. This gives important insight
into how technology users differ by geographic region, which has
important implications for marketers. |
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The Demise of
the American Home PCs Profile Report
Twice as
many American home computers are thrown out or junked than are recycled.
This represents mountains of e-Waste and toxic chemicals. Research
further indicates that one-person households have a higher rate of
recycling than larger households or families. This profile reports
examines the life-cycle of home computers, detailing not only how many
are maintained in use, are filling garages or closets, or are sold used.
Furthermore, this report details just which market segments are the
biggest recyclers or landfill contibutors. |
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Operating Systems Profile Report
In the world of operating systems, we know who the big guys are.
However, several questions always remain: Do users actually have
different profiles from one operating system to another? How
long do they keep their older operating systems? Does the
version of operating system actually change behavior? This
report addresses what the current user landscape is in terms of
attitude, consumer awareness and purchase patterns. |
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Top 10 Technology Metros
Profile Report
Are all technology users alike?
Of course not. Similarly, not all metropolitan areas are alike in the
way that their citizens use technology. We examine the top 10 major
metropolitan areas (in terms of number of PCs) and compare their use of
technology products. Over 75 TUP survey questions are covered, and the
results compared for the top 10 metros. This gives important insight
into how technology users differ by geographic region, which has
important implications for marketers. Some of the comparisons we will
show include PC brand market share, printer brand market share, leading
ISPs, software applications, Internet activities and consumer
electronics products used and planned. |
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California Market Profile Report
California is the largest
market for home computers, and is so much more than Silicon Valley. This
report identifies just how many households in this bellweather state use
home computers, and details the demographics and psychographics of these
active users. Furthermore, it breaks out these findings by multiple
regions as well as major metros to help measure market size in detail. |
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Apple Macintosh Market Profile Report
Users of
Apple computers pride themselves on being unique, something
Apple’s advertising has long-supported. Yet, not all Apple users
are the same. This Profile Report slices through the hype and
mystique to get to the core of this important marketplace,
delivering solid demographic, attitudinal and loyalty
statistics. It is meant for any company that is serious about
this vibrant market segment. |
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Small Medium Business Profile Report
Small and
Medium Businesses are unlike any other. Behaving neither like
enterprises nor consumers, this segment is little-understood, yet is
important to reach. This report focuses on the full range of technology
products being used by employees within this segment. It examines key
aspects of brands and adoption rates, to reveal a complete picture. |
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Kid Technology Users Profile Report
The future is in the
hands of the youngest, and they are starting to use computers and the
Internet at increasingly younger ages. Even those without discretionary
income have an influence, and households with these users have a very
different technology using profile than those without. This report is
based on nationally representative TUP surveys in households with PC
users aged 3 to 19. We look at how households with kids use technology,
including PCs, printers, games, software, and consumer electronics.
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Tween Technology Users Profile Report
Tweens are coming
into their own influence, adopting technology products at ever-younger
ages. This market segment is important in its own right, and also
critical to watch in order to understand the future. The Tween
Technology Users Profile Report examines these active users to shed
light on their household environment. This report is based on nationally
representative TUP surveys in households with PC users aged 9 to 12. We
look at how households with tweens use technology, including PCs,
printers, games, software, and consumer electronics.
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Teen Technology Users Profile Report
Ask any shopping
mall about their interest in the teen market and you'll know why they
consider this an important buying segment. Consumer technology marketers
also know that this growing group represents a large opportunity. This
report is based on nationally representative TUP surveys in households
with PC users aged 13 to 19. We look at how teen households use
technology, including PCs, printers, software, games and consumer
electronics.
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Education
- K12 & College University - Profile Report
The
Education market is often only looked at through by students use. There
are a significant number of PCs in use by educators as well as
administration. The MetaFacts Education - K12 & University/College -
Profile Report features detailed data about the dynamics of PCs being
used within Education. |
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