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MetaFacts > TUP – Available Now - See Also Technology User Profile-Profile Reports

Technology User Profile® AVAILABLE PROFILE REPORTS

The following Profile Reports are available now for purchase directly from MetaFacts or via our Online Store. Simply click on the "shop now" icon to view the current Profile Reports, or request information & contact from MetaFacts.

TUP Profile Reports – Available

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Mobile PC Profile Report
Mobile PCs were very popular in the workplace environment when they were first introduced, especially among the “road warriors”. Now they are selling well to consumers, as notebook PCs now account for almost one third of all primary PCs in U.S. households. But how similar – or different – are mobile PC users than desktop PC users? This fact-based report profiles Mobile PC users (as well as desktop PC users) as to their PC activities, Internet use, shopping and buying behavior, purchasing channels, consumer electronics use, printers, peripheral products, buying plans and much more.
  Available now. Request more information.

Home PC Brand Profile Report
Each leading brand has dominated its own part of the market in its own way. This fact-based report details usage of PCs and other technology products and services within homes by each major brand. It includes the activities, Internet use, shopping and buying behavior, purchasing channels, consumer electronics, printers, peripheral products, and much more.
  Available now. Request more information.

Workplace PC Brand Profile Report
PCs are often used in the workplace environment for very different purposes than in households. Brands that dominate in certain consumer segments may struggle in the workplace, and vice versa. This fact-based report details usage of PCs and other technology products and services within workplaces by each major brand. It includes the activities for which workplace PCs are used, Internet use, printers, peripheral products, and much more.
  Available now. Request more information.

 

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Big Tech Web Buyers Profile Report
Not all online shoppers are actual buyers, but their numbers are substantial. Nearly half of those shopping around online, nearly half are active buyers, buying technology products such as computers, consumer electronics, and software.
 
Available now for immediate purchase.

Operating Systems Profile Report
In the world of operating systems, we know who the big guys are. However, several questions always remain: Do users actually have different profiles from one operating system to another? How long do they keep their older operating systems? Does the version of operating system actually change behavior? This report addresses what the current user landscape is in terms of attitude, consumer awareness and purchase patterns.

 
Available now for immediate purchase.


 

Senior Technology Users Profile Report
Seniors represent a large and vibrant emerging market for technology companies. Increasingly, seniors are turning to technology to keep in touch with their family and friends, re-connect with past friends and acquaintances, and participate in such online activities as online shopping, browsing chat rooms, and even booking travel. As the baby boomers approach retirement age, we can expect the seniors segment of the high technology market to heat up even more. This report is based on nationally representative TUP surveys in households with PC users aged 50+. We look at how households with seniors use technology, including PCs, printers, games, software, and consumer electronics.
 
Available now for immediate purchase.

SOHO - Small Office/Home Office Profile Report
Home-based, self-employed, small, and medium businesses are strong and active buyers of technology products and services. However, these often get lumped in with home offices. Although usually overlooked and often misunderstood, these market segments are as markedly different from consumers as they are from enterprise buyers. This Profile Report sheds light on this unique and important segment.

 
Available now for immediate purchase.

Small Medium Business Profile Report
Small and Medium Businesses are unlike any other. Behaving neither like enterprises nor consumers, this segment is little-understood, yet is important to reach. This report focuses on the full range of technology products being used by employees within this segment. It examines key aspects of brands and adoption rates, to reveal a complete picture.

 
Available now for immediate purchase.

Top 10 Technology States Profile Report
Are all technology users alike? Of course not. Similarly, not all states are alike in the way that their citizens use technology. We examine the top 10 major states (in terms of number of home PCs) and compare their use of technology products. Over 75 TUP survey questions are covered, and the results compared for the top 10 states. This gives important insight into how technology users differ by geographic region, which has important implications for marketers.
 
Available now for immediate purchase.

Lifecycles Profile Report
Marketing folklore has it that young singles dominate technology spending. However, how much of this is folklore and wishful thinking, and how much is actually being driven by other market segments? This report examines the facts to identify just where the tech spending is – and isn’t – to dispel myths about this important question.

 
Available now for immediate purchase.

High-Income Households Profile Report
There's an old adage that says where there's smoke, there's fire. A similar adage in technology marketing is that where there's income, there will be strong tech spending. However, this doesn't explain how diverse and complex high-income households are when examined closely. This report reveals the actual buying patterns, technology usage profiles, and more-detailed demographic patterns to provide solid facts about this important market segment.

 
Available now for immediate purchase.

The Demise of the American Home PCs Profile Report
Twice as many American home computers are thrown out or junked than are recycled. This represents mountains of e-Waste and toxic chemicals. Research further indicates that one-person households have a higher rate of recycling than larger households or families. This profile reports examines the life-cycle of home computers, detailing not only how many are maintained in use, are filling garages or closets, or are sold used. Furthermore, this report details just which market segments are the biggest recyclers or landfill contibutors.

 
Available now for immediate purchase.

Telematics Profile Report
While the adoption of cell phones, computers and electronic entertainment has exploded, a nation of drivers wants to extend this capability into their automobiles. A core of early adopters has taken hold of several aspects of this technology, incorporating in-car DVD players, GPS location systems, hands-free cell phones, and other telematics into their vehicles. This report profiles the first millions who have made that leap and identifies what is needed to get to the next step.

 
Available now for immediate purchase.

Top 10 Technology Metros Profile Report
Are all technology users alike? Of course not. Similarly, not all metropolitan areas are alike in the way that their citizens use technology. We examine the top 10 major metropolitan areas (in terms of number of PCs) and compare their use of technology products. Over 75 TUP survey questions are covered, and the results compared for the top 10 metros. This gives important insight into how technology users differ by geographic region, which has important implications for marketers. Some of the comparisons we will show include PC brand market share, printer brand market share, leading ISPs, software applications, Internet activities and consumer electronics products used and planned.

 
Available now for immediate purchase.

Top Three States - California, Texas, & Florida Profile Report
One of four U.S. households with home PCs are in only three states – California, Texas and Florida. These powerhouse states not only represent a lot of technology usage, they also drive adoption rates across the nation. This report shows the household attitudes, activities, demographics and adoption rates for computer and consumer electronics users. The tables within this report also enable comparisons of each state for up-close analysis as well as year-to-year trend comparison.
 
Available now for immediate purchase.

California Market Profile Report
California is the largest market for home computers, and is so much more than Silicon Valley. This report identifies just how many households in this bellweather state use home computers, and details the demographics and psychographics of these active users. Furthermore, it breaks out these findings by multiple regions as well as major metros to help measure market size in detail.

 
Available now for immediate purchase.

Texas Market Profile Report
Today’s Texans no longer conjure images of a lonely horse-mounted cowboy. Texans today carry laptops and represent one of the strongest technology-using states. In this report, we examine in detail the demographics and attitudes of these users and identify how many households in this state use computers and buy consumer electronics. We also break out these findings into multiple regions and major metros for further market sizing. Revealed is a solid and rich profile of one of the U.S.’s most active household technology user states.
 
Available now for immediate purchase.

Florida Market Profile Report
Is Florida the land of vacationers and retirees? Well, not according to the demographic profile of their technology users. Floridians are heavy spenders on tech products, from consumer electronics and computers, to cell phones and Internet connectivity. In fact, Florida ranks third nationwide in total tech spending. In this report, you will be able to identify the technology attitudes of these active users, view their demographic profiles, and see the multiple regions and major metros of the state to measure this important market size in detail.
 
Available now for immediate purchase.

Apple Macintosh Market Profile Report
Users of Apple computers pride themselves on being unique, something Apple’s advertising has long-supported. Yet, not all Apple users are the same. This Profile Report slices through the hype and mystique to get to the core of this important marketplace, delivering solid demographic, attitudinal and loyalty statistics. It is meant for any company that is serious about this vibrant market segment.

 
Available now for immediate purchase.

Broadband Households Profile Report
Only some of the predictions about broadband households are true. The size is not as great as some pundits predicted, yet the dynamics of these users show that these users are in a class by themselves. Interestingly, not all of these users are early adopters. Also, because even the people that want DSL or Cable can't always get it, marketing to these fast-access users means a full understanding of them is vital.

 
Available now for immediate purchase.

Gamer Profile Report
The rules of the game are about to be rewritten - again. Gamers have many choices of platforms. This report compares users of all the platforms in one place. They may play games on a standalone system (e.g. Nintendo), a handheld system (e.g. Gameboy), on the Internet or on a standalone PC. What is the profile of those who use those respective gaming systems, and what's the overlap, if any?   
 
Available now for immediate purchase.
 
 

 

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