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Technology
User Profile®
– HOME PC BRAND PROFILE REPORT |
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Want to understand today’s
top PC Brands — and to know
which buyers the majors are actually reaching? Want to know how similar - or how different -
Gateway and eMachines Home PC owners are?
Want actual information from real world users, not speculations or
predictions?
Then you need the Technology User Profile® —
Home PC Brand Profile Report
2006 from MetaFacts.
The Technology User Profile — Home PC Brand Profile
Report 2006 examines today’s complex
environment of technology users to deliver the facts you need on today’s
technology use, and tomorrow’s trends.
Now a single report gathers summary results from a large representative
sample of thousands of Home
PC users on their habits and plans for use
of PCs, the Internet, printers and software, in their
homes.
Find out top activities using home PCs, Internet users’
activities, where PCs are purchased,
geographic concentrations
and more. You see precise, actual information on how they buy and use
technology, not speculations or predictions of what they might be doing.
The HOME PC BRAND PROFILE REPORT is built on the
strength of the Technology User Profile, conducted
continuously since 1983, providing a rich, comprehensive
examination of the key aspects of computer technology use across the
complete spectrum of environments and buyers. For the
HOME PC
BRAND PROFILE REPORT, the experienced MetaFacts team draws on
results from the most current
TECHNOLOGY USER PROFILE study to select the key research you need for a high level, yet
detailed look at technology purchases, usage and plans.
Using the Technology User Profile — Home PC Brand Profile
Report 2006 gives you the confidence of targeted
research, available today, drawn from a current and complete range of real
world users. It’s the most effective way to get the kind of analysis you
need — concise, focused and immediately available.
Technology User Profile - HOME PC BRAND PROFILE REPORT
If you have the right knowledge,
you can make the right decisions.
For more information,
contact
MetaFacts.
Request the Table of Contents
for the Home PC Brand Profile Report
Request
a sample Profile Report Table for the Home PC Brand Profile Report
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Rely on the benefits of the Technology User Profile —
Home PC
Brand Profile Report 2006:
- See at a glance the most important research from
thousands of completed
comprehensive surveys of Home PC users, each with answers to
hundreds of questions
- Each fact is based on the time-tested,
proven Technology User Profile methodology
- Report findings are clearly arranged in table form
for the busy researcher or marketer
- Be assured that the data is based on a solid sampling and weighting
methodology, and the results are a true indicator of the total market
segment being measured
Have confidence knowing you can build your business on the research
history and expertise of MetaFacts.
Beyond facts to effective action … we help our clients create the future
www.technologyuserprofile.com |
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Technology
User Profile®
– HOME PC BRAND PROFILE REPORT |
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Features
Savvy professionals
responsible for market analysis, business development and strategic planning
are turning to the Technology User Profile — Brand
Profile Report 2006.
Each report contains highlights on personal computers, the Internet,
printer and software buying habits and usage, all taken from the Technology
User Profile, the longest running, most comprehensive full-market study of
technology usage, which has since 1983 been delivering
a rich,
thorough examination of the key aspects of use across the complete spectrum
of environments and buyers.
In the Brand Profile
Report 2006, you’ll find details on buying habits, usage and
plans in a variety of categories, and zero in on the key information you
need to answer questions like the following:
- Where are personal computers installed? How many are in homes?
- What is the profile of Dell users, compared to Apple, HP/Compaq and
Gateway/eMachines users, in terms of their age, gender, technology
usage, technology activities/behaviors, shopping/buying behavior and
attitudes?
- What channels are used in the buying process? Where do home PC users
go to research and shop for PCs, software, printers, printer supplies,
peripherals and other supplies?
- Which retail outlets (Wal-Mart, Circuit City, Best Buy, CompUSA,
Target, Costco, etc.) are people shopping (both for online and in-store
shopping)? What is the profile of buyers who frequent each retailer?
- What other items (printers, software, monitors/displays, extended
service plan, etc.) do people typically buy with their PC purchase? How
does this differ by PC brand?
- Which PC users are planning to purchase new PCs? Of these, who are
“brand-loyal” and who plan to switch brands?
- Who’s connected to the Internet and how? How does Internet use
differ by brand of PC?
- Where are home PC users using their PCs (e.g. home office, living
room, cybercafé, train, plane, library, hotel, etc.). and for which
activities do these PC users use their PCs?
- How do home/family PC users use the Internet?
Answers to these questions and more are available in the Technology User
Profile — Home PC Brand Profile Report 2006. Each finding
is presented in table form. The complete report
is available now.
For more information,
contact
MetaFacts. |
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The Technology User Profile — Home PC Brand Profile
Report 2006 is one of the Technology
User Profile solutions from MetaFacts.
Other Technology User Profile solutions include the:
MetaFacts, Inc. is a national market research firm focusing exclusively
on the technology industries. MetaFacts' Technology User Profile survey is
the longest-running, largest, and most comprehensive study of its kind,
conducted continuously since 1983. The detailed results are widely
recognized as a primary marketing resource for Fortune 1000 companies
providing consumer-oriented technology products and services, such as PCs,
printers, mobile devices, and related services and products.
Visit us at
www.metafacts.com
or
www.technologyuserprofile.com.
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