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Technology
User Profile®
– WHAT TUP COVERS |
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How do customers buy technology
products and services?
What is the purchase process?
Where do customers shop, and where do they buy? |
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Buying process for
specific products & services
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Within market
segments from consumers through commercial (SOHO, SMB)
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Where do consumers
shop and where do they buy?
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Online compared
with Retail
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Specific channels spanning Amazon & eBay
through Wal-mart and Circuit City
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Buying processes &
sources for specific product categories
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PCs, Printers,
Peripherals, Consumables and other products
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Technology-owning
segments
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Broadband
households, Multiple-PC households, Home networks
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Digital imaging,
from acquisition through printing, faxing, and sharing
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Apple users
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Notebook &
Tablet users
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High-value segments
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Large technology spenders
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Families,
Households with children, Households with teens
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Search for news,
Health issues, and other
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Background & Methodology
Factual, decision-making information like this is only found in one place,
the Technology User Profile from MetaFacts. The Technology User Profile
market research information service is based on extensive primary research
selected and balanced to represent the American population - including
technology users and non-technology users. Based on surveys from thousands of respondents each year reporting on
hundreds of questions, it is the
longest-running comprehensive total market technology study available.
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Keywords
What TUP covers, buying processes,
Product Marketing, OEMS, Operating System
deployment, Windows Brand Development,
Digital Home Marketing of Windows Media Center Edition PC,
Home-based Businesses with a Broadband Connection,
Multiple PCs, Home Network, Small Office,
Home Offices for Windows, Printing, Faxing, and
Scanning, Emerging Ecosystems Apple and Google,
high value and growing segments of Small and Medium Businesses
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