MetaFacts > Technology User Profile – Coming Soon  

Digital TV Household Profile Report

This report profiles people who use digital televisions and those who intend to purchase one soon. We have examined the demographics of these users, the other consumer electronics technology products and services that they use. We have also reviewed their use of computer and Internet technology. Will this be a 4th or 5th TV for their home? Are they have pay per view households? Do they watch movies on their PCs? Are these the big technology spenders? How tech-savvy are they?

Education Profile Report
The education sector represents an important and often very different market segment than the commercial space. It’s important to fully understand this space in order to accurately size up market opportunity for existing and new products. But how do educational users of technology differ from other commercial users and home users? Do they use different buying channels? Favor different PC brands (e.g. Apple)? Do they tend to buy "add-on" products (PC headsets, docking stations, monitors, scanners, additional hard drives, DVD-ROM drives, etc.) before they buy their PCs, at the same time as their PCs, or after they buy their PCs? Do they tend to use older equipment and software, or are they up-to-date with technology?

Digital Entertainment Profile Report

The quest for fun drives digital technology adoption. The Digital Entertainment Profile Report focuses on households that use leading digital entertainment devices as well as those that don’t. We fully profile the demographics of the active users within specific device types to identify buying overlaps, use and intentions to buy. We also examine key differences between light and heavy technology product users.

Home Networking Profile Report

Users can use many options to network their home computers. How have they made their connection between computers, and what is their connection to the outside world and the Internet? Are they sharing a high-bandwidth connection or using dial-up networking? Do they share printers or files? Who are the early adopters of this technology? What is their profile? And how do they compare with users of other technology?

Digital Imaging Profile Report

This report profiles people who create and use digital images, from creation with digital cameras and scanners through printing with photo printers or self-serve kiosks. We have examined the demographics of these users, the other technology products that they use and which channels they choose, and the applications that they do on their PCs. This report profiles those who use their PC for desktop publishing, creating graphics, storing/scanning photos, creating web pages, scanning photos, and more.

Early Adopters, Leaders & Laggards Profile Report
The common wisdom is that early adopters of a product or technology often have a huge influence on its ultimate success. We have identified people who were the first to use the technology that is widely accepted today. Further, we have also identified and profiled those that are using some of today's latest technology. How are these users different from average and "newbie" users? Do they tend to buy the same brands? Are they loyal or fickle? Do they use different channels in purchasing PC and technology products? This report addresses these important questions to provide solid facts to support a better understanding of future technology adoption.

Government, Federal, State, & Local Profile Report
The government sector represents a unique marketplace, with different needs and usage patterns than commercial employers. It’s important to fully understand this space in order to accurately size up market opportunity for existing and new products. This one-of-a-kind report examines the use of technology from the perspective of the users themselves, to reveal what technology is actually being used, and how it is being used.

Corporate Computer Users Profile Report
Technology usage in large and medium enterprises seems well researched, yet mostly only from the perspective of technical staff. This report presents a solid, unique view directly from the corporate employees themselves. It reveals the missing piece of the puzzle about how users actually use the technology products provided by their employers. This report further measures product replacement cycles and activities.

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Consumables - Media, Toner, & Supplies Profile Report
The price that a PC user pays for a disk drive or printer is often far exceeded by the supplies that are purchased over the lifespan of the product. We will take a close look at the profiles of people who buy and use large quantities of "consumables," including disk media, printer cartridges (ink-jet and laser), special paper for photo printers, and other supplies. We will also examine the buying channels that people use when purchasing these products, as well as compare "heavy purchasers" of consumables with light users to highlight differences in buying and product usage patterns.

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Printer Brand Profile Report
This Profile Report is based on solid primary research to deliver multifaceted answers to the question — who are the customers of the leading printer brands? How loyal are they? How do they compare to the customers of other major printer brands? This report draws on the many questions in TUP that describe the users of the main Printer brands, shedding light on who they are, which PC and other technology products they use, how they use technology, as well as future technology buying plans.