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Technology
User Profile®
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Digital
TV Household
Profile Report
This report profiles people who
use digital televisions and those who intend to
purchase one soon. We have examined the
demographics of these users, the other consumer
electronics technology products and services
that they use.
We have also reviewed their use of computer and Internet technology.
Will this be a 4th or 5th TV for their home? Are they have pay per view
households? Do they watch movies on their PCs? Are these the big
technology spenders? How tech-savvy are they? |
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Education
Profile Report
The education sector represents an important and often very
different market segment than the commercial space. It’s important to
fully understand this space in order to accurately size up market
opportunity for existing and new products. But how do educational users
of technology differ from other commercial users and home users? Do they
use different buying channels? Favor different PC brands (e.g. Apple)?
Do they tend to buy "add-on" products (PC headsets, docking stations,
monitors, scanners, additional hard drives, DVD-ROM drives, etc.) before
they buy their PCs, at the same time as their PCs, or after they buy
their PCs? Do they tend to use older equipment and software, or are they
up-to-date with technology? |
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this is Released |
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Digital Entertainment Profile Report
The quest for fun
drives digital technology adoption. The Digital Entertainment Profile
Report focuses on households that use leading digital entertainment
devices as well as those that don’t. We fully profile the demographics
of the active users within specific device types to identify buying
overlaps, use and intentions to buy. We also examine key differences
between light and heavy technology product users. |
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is Released |
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Home Networking Profile Report
Users can use many options to
network their home computers. How have they made their connection
between computers, and what is their connection to the outside world and
the Internet? Are they sharing a high-bandwidth connection or using
dial-up networking? Do they share printers or files? Who are the early
adopters of this technology? What is their profile? And how do they
compare with users of other technology? |
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Digital Imaging Profile Report
This report profiles people who
create and use digital images, from creation with
digital cameras and scanners through printing
with photo printers or self-serve kiosks. We have examined the
demographics of these users, the other technology products that they use
and which channels they choose, and the applications that they do on
their PCs. This report profiles those who use their PC for desktop publishing,
creating graphics, storing/scanning photos, creating web pages, scanning
photos, and more. |
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Early Adopters, Leaders
& Laggards Profile Report
The common wisdom is that early
adopters of a product or technology often have a huge influence on its
ultimate success. We have identified people who were
the first to use the technology that is widely accepted today. Further,
we have also identified and profiled those that are using some of
today's latest technology. How are these users
different from average and "newbie" users? Do they tend to buy
the same brands? Are they loyal or fickle? Do they use different
channels in purchasing PC and technology products?
This report addresses these important questions to provide solid facts
to support a better understanding of future technology adoption. |
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Government, Federal, State, & Local Profile Report
The government sector represents a unique marketplace, with
different needs and usage patterns than commercial employers.
It’s important to fully understand this space in order to
accurately size up market opportunity for existing and new
products. This one-of-a-kind report examines the use of
technology from the perspective of the users themselves, to
reveal what technology is actually being used, and how it is
being used. |
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Corporate Computer Users Profile Report
Technology usage in large and medium enterprises seems well
researched, yet mostly only from the perspective of technical
staff. This report presents a solid, unique view directly from
the corporate employees themselves. It reveals the missing piece
of the puzzle about how users actually use the technology
products provided by their employers. This report further
measures product replacement cycles and activities. |
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is Released |
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report cover
available soon |
Consumables - Media, Toner, & Supplies Profile Report
The price that a PC user pays
for a disk drive or printer is often far exceeded by the supplies that
are purchased over the lifespan of the product. We will take a close
look at the profiles of people who buy and use large quantities of
"consumables," including disk media, printer cartridges
(ink-jet and laser), special paper for photo printers, and other
supplies. We will also examine the buying channels that people use when
purchasing these products, as well as compare "heavy
purchasers" of consumables with light users to highlight
differences in buying and product usage patterns. |
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report cover
available soon |
Printer Brand Profile Report
This Profile Report is based on solid primary research to
deliver multifaceted answers to the question — who are the
customers of the leading printer brands? How loyal are they? How
do they compare to the customers of other major printer brands?
This report draws on the many questions in TUP that describe the
users of the main Printer brands, shedding light on who they
are, which PC and other technology products they use, how they
use technology, as well as future technology buying plans. |
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For more information
Contact MetaFacts, Inc.:
1-760-635-4300

or
request more information.
Other related offerings
If you are looking more deeply into the reasons driving a specific
market segment, we conduct additional custom research by telephone,
over the Internet, or in focus groups so you can hear first-hand from
the market. Your proprietary questions can be asked of TUP respondents
so you can get the benefit of the wealth of information we have already
gathered from them, significantly enhancing your research results and
delivering astoundingly cost-effective results. See our
TUP Enhanced
Editions.
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