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Features
Our extensive
demographics include all the factors you know and love:
- Size of household, children in household, annual income, employment status,
MSA and more
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Individual level demographics, including: age, gender, educational level
and many other elements
Our
unparalleled technology use information includes many factors, each
of which can be used with our standard clusters, or can be tuned to
optimized for your products and services:
- PC use by hours
per week and years of use, ownership of PC (home, work), Internet use by
hours per week and activity, purchasing specifics and patterns
- Both
consumer packaged goods and services are tracked
Technology User Profile
- Database Marketing contains analysis derived from the Technology User
Profile, the leading study on technology use in the U.S. The Technology User
Profile covers the complete spectrum of technology users, including
knowledge workers, salespeople, factory workers, retirees, the self-employed
and the unemployed. The Technology User Profile surveys a large
representative sample about their habits and plans
for use of PCs, the Internet, printers, software and other high technology
devices, both at home and in business. To get even a more complete view,
each respondent is asked summary questions about their use of technology in
all environments.
For
more information,
contact MetaFacts.
DMA® is a registered
trademark of Nielsen Media Research, Inc. Nielsen Media Research is a
trademark of Nielsen Media Research, Inc |
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Source: Technology User Profile
The Technology User Profile — Database Marketing is one of the Technology
User Profile solutions from MetaFacts.
Other Technology User Profile solutions include the:
A full-service technology market research firm specializing in the
computer and telecommunications industries, MetaFacts
provides demand-side surveys, demographic profiling, tracking studies, and
follow-up studies targeting vertical markets and geographic profiles.
Whatever your research needs, you can rely on MetaFacts’ 20+ years of
experience as designers and users of high tech market research.
Visit us at
www.metafacts.com
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