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Technology User Profile-Overview > Technology User Profile - Database Marketing

Technology User Profile® – DATABASE MARKETING

Do you want to reach active technology buyers? Do you
want to avoid inactive or non-buyers?

Do you have the data to determine which technology
categories are driving traffic? Is the data you have robust
enough to drill down into categories that include detailed
technology products and activities coupled with demographics?

Are you looking for the high-lift clusters that produce?

Are you trying to tune your site locations, to identify which markets are under-performing as well as those with the highest potential?

Then you need the Technology User Profile - Database Marketing from MetaFacts.

Using our Technology User Profile database that links demographics with technology ownership and activity, you can identify the segments that buy the most as well as those that buy the least. We offer the unique source that is Technology User Profile - demographics married to technology activity determined by direct verification — not modeling.

Furthermore, Technology User Profile has many years of survey waves that have maintained a high degree of consistency from year to year. If desired, these waves can be aggregated into doublebases for even more robust modeling, especially for deeper study of low-incidence products in far-flung Designated Market Areas or MSAs.

Additionally, database marketers that license systems such as the PrizmTM geodemographic segmentation system from VNU/Claritas/Spectra Marketing, AcornTM system from ESRI, or DMA/Designated Market Area scheme from Nielsen Media Research, can enjoy the marriage of segment coding systems with the many detailed technology categories tracked by Technology User Profile.

While we do not release the names of our respondents, we do offer to use Technology User Profile information in aggregate form to enhance your lists. We can also help you improve the lists you acquire with more targeted list selection.

Technology User Profile - DATABASE MARKETING
If you have the right knowledge, you can make the right decisions.

For more information, contact MetaFacts.

Technology User Profile - Table of Contents
 Review the TUP Table of Contents.
 

   Rely on the benefits of the Technology User Profile — Database Marketing:
  • See at a glance the most important research from comprehensive surveys, each with answers hundreds of questions
     
  • Each fact is based on the tested, proven Technology User Profile approach 
  • Report findings are clearly arranged in table and graph form, with summary conclusions for the busy researcher
  • Be assured that the data is based on a solid sampling and weighting methodology, and the results are a true indicator of the total market segment being measured

Have confidence knowing you can build your business on the research history and expertise of MetaFacts.

Beyond facts to effective action … we help our clients create the future

www.metafacts.com
Technology User Profile® – DATABASE MARKETING

Features

Our extensive demographics include all the factors you know and love:
  • Size of household, children in household, annual income, employment status, MSA and more
     
  • Individual level demographics, including: age, gender, educational level and many other elements

Our unparalleled technology use information includes many factors, each of which can be used with our standard clusters, or can be tuned to optimized for your products and services:

  • PC use by hours per week and years of use, ownership of PC (home, work), Internet use by hours per week and activity, purchasing specifics and patterns
     
  • Both consumer packaged goods and services are tracked

Technology User Profile - Database Marketing contains analysis derived from the Technology User Profile, the leading study on technology use in the U.S. The Technology User Profile covers the complete spectrum of technology users, including knowledge workers, salespeople, factory workers, retirees, the self-employed and the unemployed. The Technology User Profile surveys a large representative sample about their habits and plans for use of PCs, the Internet, printers, software and other high technology devices, both at home and in business. To get even a more complete view, each respondent is asked summary questions about their use of technology in all environments.

 

For more information, contact MetaFacts.

DMA® is a registered trademark of Nielsen Media Research, Inc. Nielsen Media Research is a trademark of Nielsen Media Research, Inc

  

Source: Technology User Profile

The Technology User Profile — Database Marketing is one of the Technology User Profile solutions from MetaFacts.

Other Technology User Profile solutions include the:

A full-service technology market research firm specializing in the computer and telecommunications industries, MetaFacts provides demand-side surveys, demographic profiling, tracking studies, and follow-up studies targeting vertical markets and geographic profiles. Whatever your research needs, you can rely on MetaFacts’ 20+ years of experience as designers and users of high tech market research.


Visit us at www.metafacts.com

   
                           

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