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Technology User Profile - What's Covered  > Technology User Profile - Demographic Landscape

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 WHAT TUP COVERS - Question Topics
 
Technology User Profile® – WHAT TUP COVERS
Demographic Landscape

  What is the demographic landscape, both for key segments and specific target markets?      
 

 

  • Detailed demographic landscape of computer usersacross multiple segments
     

  • Demographic landscape by Consumer Demographic segments

    • Women, Men, Head of Household
    • Household Income, Educational Level, other Socioeconomic factors
    • Household size, Children
    • Employment status
    • Employer size: Enterprise to SMB & Self-Employed, SOHO
    •  
  • Demographic landscape by Technology Products & Services used
    • Internet cybercafé users
    • Users by operating system: Windows versions, Linux/Unix, Apple
    • PC brands and types: Notebooks, Desktops, Tablets, Netbooks
    • Consumer electronics
    • Online content prosumers: Bloggers, Website creators
    • Home networks
    • Online activities such as Dating, Gambling, VoIP & Voice Chat
    • Software applications
       
  • Demographic landscape by attitudinal profile
    • Security-conscious
    • Early adopters versus laggards
       
  • Demographic landscape by behavior
    • Computer usage levels
    • Digital imaging
    • Multiple-PC users
    • Hardware refresh cycles
       
  • Demographic landscape by distribution channel
    • Shoppers & buyers at retail versus online
    • Shoppers & buyers at specific outlets: Wal-Mart, Amazon, Best Buy, and others

    
  Background & Methodology
Factual, decision-making information like this is only found in one place, the Technology User Profile from MetaFacts. The Technology User Profile market research information service is based on extensive primary research selected and balanced to represent the American population - including technology users and non-technology users. Drawn from thousands of surveys per year reporting on hundreds of core questions, it is the most comprehensive total market technology study available.

     
 

Keywords

What TUP Covers, Demographic Landscape, computer users across multiple segments, Women, Men, Head of Household, Household Income, Educational Level, other Socioeconomic factors, Household size, Children, Employment status, Employer size: Enterprise to SMB & Self-Employed, SOHO, Employer industry, Lifecycle, Technology Products & Services used, Internet Cybercafé users, Users by operating system: Windows versions, Linux/Unix, Apple, PC brands and types: Notebooks, Desktops, Tablet, Consumer electronics, Online content prosumers: Bloggers, Website creators, Home networks, Online activities such as Dating, Gambling, VoIP & Voice Chat, Software applications and titles, attitudinal profile, Security-conscious, Early adopters versus laggards, behavior, Computer usage levels, Digital imaging, Multiple-PC users, Hardware refresh cycles, distribution channel, Shoppers & buyers at retail versus online, Shoppers & buyers at specific outlets: Wal-Mart, Amazon, Best Buy, and others

      


 

 

See Also: Available Resources  
TUP answers many other questions. Click here to see what else TUP covers.

Lifecycles Profile Report
 (Available now for immediate purchase.)

 Senior Technology Profile Report
(Available now for immediate purchase.)
 

  

   
                           

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