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What are the distribution channels for technology products and services?
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Customer Demand,
Usage, and Penetration among multiple market segments
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Direct, Retail,
within major channel type categories
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Online & Offline
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Shopping versus
Buying
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Retailers from
Wal-Mart through Target & Circuit City
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Online resellers
from Amazon through eBay
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Distribution
channels by market segment
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Consumers
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Household demographics, including Household
Income, Ages, Educational Level
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Homes with
Teens, Pre-teens, Seniors
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Distribution
channels by Product Type & Product Penetration
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PC, Printers, Consumables, Software, & other
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Consumer Electronics
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Distribution
channels by behavioral segment
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Large technology
product/service spenders
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Home networking,
Multiple-PC Households
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Distribution
channels by attitudinal segment
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Privacy-concerned, Safety-concerned
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Early adopters
and Laggards
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Distribution
channels by ownership & usage segment
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Apple,
Linux/Unix, Windows versions
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PC Brands
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Consumer
Electronics
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Digital imaging
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Technology User
Profile - Sample Tables |
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Full access to
the Technology User Profile analysis is
restricted to our customers, but the links below provide access to
several “sample tables” from
Technology User Profile,
which show how the
Technology User Profile
tables are formatted.
Sample Tables |
Background & Methodology
Factual, decision-making information like this is only found in one place,
the Technology User Profile from MetaFacts. The Technology User Profile
market research information service is based on extensive primary research
selected and balanced to represent the American population - including
technology users and non-technology users. Based on surveys from thousands of respondents each year reporting on over 250 questions, it is the most
comprehensive total market technology study available.
Keywords
What
TUP Covers, Distribution, Products
via Reseller and Direct for Consumer Clients, Commercial and SOHO, Education,
Government, Emerging Ecosystems,
most popular retail chains,
Windows Brand Development and Digital Home Marketing,
Best Buy, Wal-Mart, Amazon, Dell, Printing,
Faxing, Scanning, and Digital Imaging, Anti-piracy, privacy, and online safety
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