TUP - What TUP Covers > Focus Edition: Digital Imaging Lifecycle

Have you considered the number of people who avoid sharing their images online due to privacy or complexity concerns? This report portrays how this group is sharing their images instead. And at the other end of the privacy spectrum is the surprising number of 40-somethings who are plastering their photos on blogs, web sites and profile sites for all to see. Learn more about these imagers and their penchant for sharing within this report.

From printing kiosks in virtually every drug store to personal photo printers at home, preferences in how people share and process digital images have changed dramatically in recent years. This report details these changes.

• This multi-client consumer study explores the complete four-stage lifecycle of digital images, from acquisition (creation and capturing of photos/videos) to processing (editing) to sharing (including printing) to storing
• Through the quantitative identification and profiling of various user segments, this report provides significant details on market opportunities and user perspectives, with specific information organized by product usage, behavior, attitudes, socio-demographics, buying process, adoption rates and patterns, and plans for purchase of digital imaging products and services
• By examining three key facets of digital imaging --- the demographics of users; their attitudes, psyche and needs; and the devices and services they use to capture and print on --- this study offers a full representation of digital imaging consumers in the U.S.

• A written report of analysis and highlights of major findings (Powerpoint)
• Electronic copies of cross-tabulations in Excel
• Dataset included (SPSS or Excel)

• Image capture devices by device type (digital cameras, film cameras, single-use cameras, digital video cameras, camera phones, scanners, PC laptops, PC desktops, etc.)
• Services used (photo finishing, editing, sharing, hosting, etc.)
• User behavior, attitudes, and demographics
• Digital imaging applications
• High-value segments

• The study is representative of the US consumer of digital images – not based on a convenience or narrow sample
• By examining each stage of digital imaging from more than one dimension, the results of this study deliver a true, rich understanding of the product usage, attitudes, socio-demographics, buying habits, adoption rates and patterns, and plans to purchase

• This comprehensive study is built on the TUP approach:

TUP is the longest running,  comprehensive full-market study of consumer technology usage trends in the U.S., conducted continuously since 1983

Provides a rich, comprehensive examination of computer technology usage trends and buying habits

Digital Imaging Lifecycle

A Technology User Profile Focus Edition

A rich foundation of reliable, significant, comprehensive real-world consumer information

• Internet survey provided a representative sample of U.S. consumers, balanced and weighted to represent U.S. consumers and creators of digital imaging content