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Digital Media Whole Market View
A Technology
User Profile Focus Edition |
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Digital Media: Content and Players from a Whole Market View |
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Overview |
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The explosion in recent years of new
devices, software, and
services has given consumers multiple options for
experiencing and enjoying digital media. Now consumers can acquire,
enjoy, share and store digital content -- music, photos, videos,
information, etc. -- on a variety of devices, including PCs, portable
music players, digital cameras, camcorders, mobile
phones, and many others. But where
are the best opportunities for companies seeking to capitalize on the
popularity of digital media? This study is designed to identify and
measure these market opportunities by helping to understand the user
perspective. Unlike reports based on analyst estimates or secondary
research, the TUP Topics – Digital Media study is based on original
survey research, fully representative and weighted to represent the
American consumer of digital media products and services. |
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Benefits |
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Understanding the market from the user
perspective is important. But who do you talk to? For example, a study
based on a convenience sample of music enthusiasts would paint an
inaccurate picture of the market. It might conclude that everyone from
teens to senior citizens are buying music and
downloading it to their MP3 players. This study is designed to be fully
representative of digital media consumers in the U.S., tying together
three key pieces: digital content, the devices they are played on, and
the user segments. It will give a true understanding of the product
usage, attitudes, socio-demographics, buying habits, adoption rates and
patterns, and plans to buy digital media products and services.
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Areas Covered |
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- Devices owned by device type and
brand (Digital cameras, digital video cameras, PC laptops, PC
desktops, portable MP3 players, etc.)
- Devices planned for purchase by
device type and brand
- Services used (Video services,
music services, information services, photo services,
personalization services)
- User
Demographics
- Connectivity (Wireless, PC-to-TV,
other devices
- Market
size and market share by device type
- Adoption rates, penetration and
estimated spending by device type
- Buying behavior and purchasing
channels
- Digital
media applications by device type (listening to music, watching
movies, obtaining information, news, etc.)
- Consumer
attitudes regarding online vs. offline shopping and purchasing,
security, etc.)
- Lifestyle trends
- High-value segments (Early
adopters vs. laggards, large technology spenders, households with
children, etc.)
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Benefits of the
Technology User Profile Focus Editions |
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Technology User
Profile Focus Editions are based on the Technology
User Profile (TUP) approach of representative research, not
convenience samples. TUP is steeped in technology history, and has been
conducted continuously since 1983. TUP’s coverage is broad, spanning
many technology products and services as well as user segments. For more
information about Technology User Profile, please visit
the TUP
Overview |
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Digital Media Whole Market
View
A Technology
User Profile
Focus Edition |
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Digital Media: Content and Players from a Whole Market View |
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