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Home, SOHO, SMB & Enterprise Connections
A Technology User Profile Focus Edition |
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The missing piece - the user's view |
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Overview |
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Viewing the
workplace technology market from the perspective of the IT manager
often gives a partial and distorted view
of the technology landscape. Even the most savvy and
sensitive tech department only gets a limited point of view
of how users use technology products. The problems
associated by taking an IT-centric view are
exacerbated even further among home-office,
self-employed and smaller organizations without a centralized tech
department, and that might instead be relying on VARs, itinerant
consultants, valiant office managers, and even techie-teens to make
their buying and architecture decisions. Furthermore, SOHO and SMB often
fall into an undefined purgatory somewhere between the purview of
enterprise-oriented commissioned corporate sales forces and
retail-minded consumer marketers. Yet, this unique market is sizable if
not previously well-measured. |
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Benefits |
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This study uniquely provides the
missing piece, looking from the user and employee perspective. It
bridges the gap between the very different consumer and enterprise
market, and is definitively based on a whole-market all-user view,
instead of taking a narrow scope. |
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To provide a full view, this study has
users profile a wide range of products and services they use in their
employment among mid-sized to the smallest companies and home offices.
It also goes well beyond tech-savvy IT managers to also include regular
everyday employees for a solid, real-world view. |
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It will address questions such as:
- How similar or different are small
and medium businesses that have on-site IT staff versus those that
outsource?
- Which industries or verticals have
a greater or lesser likelihood of being managed?
- Which technologies are being
adopted such as open source and software as a service (SAAS)?
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Areas Covered |
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- Demographics & econographics,
industry groups/verticals, company size
- Purchase sources, outlets &
channels, influencers
- Products & services: internet,
workstations/servers, software applications
- Activities & applications
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Benefits of
Technology User Profile Focus Editions |
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Technology User
Profile Focus Editions are based on the Technology
User Profile (TUP) approach of representative research, not
convenience samples. TUP is steeped in technology history, and has been
conducted continuously since 1983. TUP’s coverage is broad, spanning
many technology products and services as well as user segments. For more
information about Technology User Profile, please visit
the TUP
Overview |
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Home, SOHO, SMB & Enterprise Connections
A Technology User Profile Focus Edition |
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The missing piece - the user's view |
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