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Technology
User Profile®
– HIGHLIGHTS REPORT |
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Want to understand today’s technology markets
— who’s using the hottest new products, and the old standbys?
Looking to spot the latest trends, but can’t wait for custom study
results?
Want actual information from real world users, not speculations or
predictions?
Then you need the Technology User Profile® — HIGHLIGHTS
REPORT from MetaFacts.
The Technology User Profile — HIGHLIGHTS REPORT examines today’s complex
environment of technology users to deliver the facts you need on today’s
technology use, and tomorrow’s trends.
Now a single report gathers summary results from a large representative
sample of over 28,000+ PC and non-PC users on their habits and plans for use
of PCs, the Internet, printers and software, both at home and in business.
Find out top activities using home PCs, Internet users’ e-commerce
activities, leading applications using printers, where software is purchased
and more. You see precise, actual information on how they buy and use
technology, not speculations or predictions of what they might be doing.
The HIGHLIGHTS REPORT is built on the strength of the Technology User
Profile, which since 1983 has been providing a rich, comprehensive
examination of the key aspects of computer technology use across the
complete spectrum of environments and buyers. For the HIGHLIGHTS REPORT, the
experienced MetaFacts team draws on this year’s profile as well as prior
year’s analysis to select the key research you need for a high level, yet
detailed look at technology purchases, usage and plans.
Using the HIGHLIGHTS REPORT gives you the confidence of targeted
research, available today, drawn from a current and complete range of real
world users. It’s the most effective way to get the kind of analysis you
need — concise, focused and immediately available.
Technology User Profile - HIGLIGHTS REPORT
If you have the right knowledge,
you can make the right decisions.
For more information,
contact
MetaFacts.
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Rely on the benefits of the Technology User
Profile — HIGHLIGHTS REPORT:
- Each fact is based on the tested, proven Technology User Profile
sample of 28,000+ respondents
- Report findings are clearly arranged in table and graph form, with
summary conclusions for the busy researcher
- Be assured that the data is based on a solid sampling and weighting
methodology, and the results are a true indicator of the total market
segment being measured
Have confidence knowing you can build your business on the research
history and expertise of MetaFacts.
Beyond facts to effective action … we help our clients create the future
www.metafacts.com |
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Technology
User Profile®
– HIGHLIGHTS REPORT |
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Features
Savvy professionals
responsible for market analysis, business development and strategic planning
are turning to the Technology User Profile — HIGHLIGHTS REPORT.
Each report contains highlights on personal computers, the Internet,
printer and software buying habits and usage, all taken from the Technology
User Profile, the longest running, most comprehensive full-market study of
technology usage, which since 1983 has been providing
a rich,
thorough examination of the key aspects of use across the complete spectrum
of environments and buyers.
In the HIGHLIGHTS REPORT, you’ll find details on buying habits, usage and
plans in a variety of categories, and zero in on the key information you
need to answer questions like the following:
- Where are personal computers installed? How many are in homes? How are
they used by the self-employed?
- How much is being spent on PCs and what channels are used?
- Who’s connected to the Internet and how?
- How many hours are spent per week on the Internet at home? At work?
- How do home/family PC users use the Internet? How does that compare to
the way people use the Internet at work?
- Who is the leading provider of Internet service to the home? To
businesses?
- What are the favorite printers used at home? Which ones do the
self-employed use? Which ones are used at work?
- For which activities are printers being used in the home? In the
workplace?
- Which new printers are replacing old ones and how often?
- What are the top software categories and packages of home users? At
work?
- What is the breakdown of operating systems used in the home? In the
workplace?
Answers to these questions and more are available in the Technology User
Profile — HIGHLIGHTS REPORT. View findings by both total U.S. market and by
the segments of home/family, workplace and the self-employed. Each finding
is presented in table and graph form, and includes a summary of key points
and trends. The complete, 75+ page report is sent to you as a bound booklet,
or is available online in Adobe PDF format. |
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Source: 2003 Technology User Profile — HIGHLIGHTS REPORT
The Technology User Profile — HIGHLIGHTS REPORT is one of the Technology
User Profile solutions from MetaFacts.
Other Technology User Profile solutions include the:
A full-service technology market research firm specializing in the
computer and telecommunications industries, MetaFacts
provides demand-side surveys, demographic profiling, tracking studies, and
follow-up studies targeting vertical markets and geographic profiles.
Whatever your research needs, you can rely on MetaFacts’ 20+ years of
experience as designers and users of high tech market research.
Visit us at
www.metafacts.com.
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For more information,
contact
MetaFacts. | |
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