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Technology User Profile - What's Covered > Technology User Profile - Market Opportunities

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 WHAT TUP COVERS - Question Topics
 
Technology User Profile® – WHAT TUP COVERS
Market Opportunities

 
  What are opportunities in the market?
 
Which segments of the market are under penetrated and which are saturated or well-served?		      
   
  • Market opportunities for new adoption and replacement of technology products & services
     
  • Current usage, installed base and replacement rate trends for technology products
    • PC penetration history, adoption rates, PC age/lifespan trends
    • Home networks, broadband
    • Consumer electronics
    • HDTV, Satellite TV
    • Operating systems: Windows versions, Apple, Linux/Unix
    • Applications software: category and title
    • Combinations of supportive and disruptive technologies
       
  • Market opportunities by market segment
    • Consumers within socioeconomic segments
    • Employees within industry and employer size segments
    • Self-Employed, SOHO, SMB

 

    
 
 

 

    
  Background & Methodology
Factual, decision-making information like this is only found in one place, the Technology User Profile from MetaFacts. The Technology User Profile market research information service is based on extensive primary research selected and balanced to represent the American population - including technology users and non-technology users. Based on surveys from thousands of respondents each year reporting on hundreds of questions, it is the longest-running, most-comprehensive total market technology study available.

     
 

Keywords

What TUP Covers, Market size, installed base, recent purchases for total market, market segment, technology product & service, Projected number of households and PCs, PCs by form factor, PCs by brand, Consumer electronics, VoIP, Voice chat, Productivity applications, Entertainment, transition activities, PC replacement & disposition, Acquisition by channel, activities online and offline, Search, Dating, Gambling, Music, Education, Business Plan, Business Planning, Venture Capital, Due Diligence

      


 

 

See Also: Available Resources  
TUP answers many other questions. Click here to see what else TUP covers.

Broadband Households Profile Report
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