What is the market size?
What is the installed base, in total as well as for specific segments?
Launching a new tech product
or service and creating a new value proposition means defining three things: the
target market, which groups within the larger market will see the greatest value
in the product or service, and the product position or competitive analysis of
the offering for that target group of potential customers.
Defining this is the first
step towards validating investment for a new product or service and creating a
marketing plan. This process requires supporting foundation information such as
total market sizes and segmentation. Technology User Profile excels in providing
a solid base of information for serious, seasoned tech marketers.
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Market size
– installed base and recent purchases for total market
- Market
size by market segment
- Market
size by technology product & service
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Projected number of households and PCs
- PCs
by form factor
- PCs
by brand
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Consumer electronics
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Services such as VoIP/Voice chat
- Market
size by application software use
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Productivity applications
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Entertainment & Games
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Privacy and Anti-Virus/anti-Spyware
- Market
size by transition activities
- PC
replacement & disposition
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Acquisition by channel
- Market
size by activities – both online and offline
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Search
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Dating
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Gambling
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Music
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Education
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Technology User
Profile - Sample Tables |
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Full access to
the Technology User Profile analysis is
restricted to our customers, but the links below provide access to
several “sample tables” from
Technology User Profile,
which show how the
Technology User Profile
tables are formatted.
Sample Tables |
Background & Methodology
Factual, decision-making information like this is only found in one place,
the Technology User Profile from MetaFacts. The Technology User Profile
market research information service is based on extensive primary research
selected and balanced to represent the American population - including
technology users and non-technology users. Based on surveys from thousands of respondents each year reporting on
hundreds of questions, it is the
longest-running, most-comprehensive total market technology study available.
Keywords
What
TUP Covers, Market size,
installed base, recent purchases for total market,
market segment, technology product & service,
Projected number of households and PCs, PCs by
form factor, PCs by brand,
Consumer electronics, VoIP/Voice chat,
application software use, Productivity
applications, Entertainment,
Games, Privacy Software,
Anti-Virus/anti-Spyware, transition activities,
PC replacement & disposition, Acquisition by
channel, activities online and offline,
Search, Dating,
Gambling, Music, Education,
Business Plan, Business Planning, Venture Capital, Due Diligence
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