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		WHAT TUP COVERS To learn more about about the questions that TUP answers, please click here.
"Solid." "Stable projection methodology." "When I need something right away, it's probably in Technology User Profile." Technology User Profile® includes comprehensive information across the entire market. Because Technology User Profile captures the entire view, it can provide those critical relationships between Users, Products and Activities that really let you know what is going on. Product penetration by selected market segment Printer - PC tie ratios Installed base Buyer loyalty Adoption/Retirement rates These and many other attributes have been heard clearly for years from clients regarding the value of Technology User Profile "TUP." It has a breadth, depth and consistency that keeps Technology User Profile among the most sought-after information and engenders continuous, lasting trust among its customers. Technology User Profile - OVERVIEW PRESENTATIONS One of the best ways to get familiar with Technology User Profile is to schedule a no-obligation presentation. These can be scheduled at your convenience and held online so you can participate from the comfort of your own office. Request an overview presentation Technology User Profile - OVERVIEW OF AREAS RESEARCHED If you have the right knowledge, you can make the right decisions. Technology User Profile - Table of Contents Another way to review the full offerings of Technology User Profile, check out the complete Table of Contents. For more information, contact MetaFacts.		Have confidence knowing you can build your business on the research history and expertise of MetaFacts. Other Technology User Profile solutions include the: Technology User Profile — FULL EDITION   Technology User Profile — HIGHLIGHTS REPORT   Technology User Profile — SELECTED TABLES     A full-service technology market research firm specializing in the computer and telecommunications industries, MetaFacts provides demand-side surveys, demographic profiling, tracking studies, and follow-up studies targeting vertical markets and geographic profiles. Whatever your research needs, you can rely on MetaFacts’ 20+ years of experience as designers and users of high tech market research. Visit us at www.metafacts.com

Technology User Profile subscribers can access many parts of Technology User Profile online and find what they need by browsing the Technology User Profile Table of Contents or by Keyword Search.

Because we gather hundreds of data elements, and have a very robust sample, you can target the markets, products, and activities that are most useful for your needs. Also, these can be combined for a complete-view understanding of the market.
 

Users and Markets	Technology Products	Technology Activities
Industry Segment, Education Type (K12, Higher, Private), Government (Fed, State, Local) Establishment and Enterprise Size Occupation Home (Education, Income, Ownership, Size) Geography (Region, State, MSA, County, Urbanicity) Distribution Channels (Online or Offline, Channel type)	Hardware (PCs, Desktops, Notebooks, PDAs, Applications) Printers (Technology, Speed, Usage Level, Media Usage, Application) Scanners Networks, Home networks, Internet Connection (Speed, Type, Usage) Software (Operating Systems, Applications, Usage Levels) Internet Appliances	Online/Internet Use (Applications, Hours, Users) PC Use (Applications, Hours, Users) Software Applications Printer Applications, Sharing, Connection, Printer/Toner/Media Usage Levels Internconnections

Historical TUP Tidbit:
Did you know that "TUP" has had three names during its two decades of existence? When the service was launched by InfoCorp, it started out as "MUTAP," which stands for Microcomputer User Trends Analysis Program. This mouthful (pronounced "myoo-tap") continued as the service name alongside similarly tongue-twisting analytical service names. Shortly after InfoCorp was bought by Computer Intelligence, the service was re-anointed as "CTI" for Consumer Technology Index. After some time, when it became clear that TUP didn't only cover consumers and wasn't an index, then the service was once again re-named. This time, the current name of Technology User Profile is more reflective of what it does - profiles the use of technology by users wherever they are.

Today, some clients call it TUP (like cup), while others call it T.U.P. By whatever name, it's still the same, solid resource.

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