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Technology
User Profile®
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OVERVIEW
OF AREAS RESEARCHED |
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WHAT
TUP COVERS
To learn more about about the questions that TUP answers, please
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"Solid."
"Stable projection methodology."
"When I need something right away, it's probably in Technology
User Profile."Technology User Profile®
includes comprehensive information across the entire market.
Because Technology User
Profile captures the entire view, it can provide those critical
relationships between Users, Products and Activities that really let you know
what is going on.
- Product penetration by selected market
segment
- Printer - PC tie ratios
- Installed base
- Buyer loyalty
- Adoption/Retirement rates
These and many
other attributes have been heard clearly for years from clients regarding
the value of Technology User Profile "TUP." It
has a breadth, depth
and consistency that keeps Technology User Profile
among the most sought-after information and engenders continuous, lasting trust
among its customers.
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Technology User Profile - OVERVIEW PRESENTATIONS |
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One of the best ways to
get familiar with Technology User Profile is to schedule a
no-obligation presentation. These can be scheduled at your
convenience and held online so you can participate from the comfort
of your own office.
Request an overview presentation |
Technology User Profile - OVERVIEW OF AREAS RESEARCHED
If you have the right knowledge, you can make the right
decisions.
For more information,
contact
MetaFacts.
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Have confidence knowing you can build your business on the research
history and expertise of MetaFacts.
Other Technology User Profile solutions include the:
A full-service technology market research firm specializing in the
computer and telecommunications industries, MetaFacts
provides demand-side surveys, demographic profiling, tracking studies, and
follow-up studies targeting vertical markets and geographic profiles.
Whatever your research needs, you can rely on MetaFacts’ 25+ years of
experience as designers and users of high tech market research.
Visit us at
www.metafacts.com
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Technology
User Profile®
–
OVERVIEW
OF AREAS RESEARCHED |
Technology User Profile
subscribers can access many parts of Technology User Profile
online and find what they need by browsing the
Technology
User Profile Table of Contents or by
Keyword Search.
| Users and
Markets |
Technology Products |
Technology Activities |
- Home
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Self-Employed
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Workplace
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Early Adopters
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Internet Veterans
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First-time PC Users
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Women PC Users
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Regions
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High-Income Users
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Homes with Kids
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Repeat PC Buyers
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Heavy online Users
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Big spenders
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Seniors
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SOHO
- Plus segments you
can create adhoc
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- Notebooks, tablets
- Printers
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Printer supplies
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Operating systems
- CD-R/CD-RW
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Applications
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Internet settop
boxes
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Monitors
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Multifunction printers
- New vs. old PCs
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Videocameras
- Consumer
electronics
- Portable
electronics
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Gaming
- Education
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Music
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Banking
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Web Surfing
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Email
- Personal finance
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Spreadsheets
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Internet Printing
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Internet Chat
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Voice over Internet (VoIP)
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Graphics
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Printing activities
- And many more
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Other Areas |
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Because we gather hundreds of data elements,
and have a very robust sample, you can target the markets, products, and
activities that are most useful for your needs. Also, these can be combined for
a complete-view understanding of the market.
Historical TUP Tidbit:
Did you know that "TUP" has
had three names during its two decades of existence? When the service was
launched by InfoCorp, it started out as "MUTAP," which stands for Microcomputer
User Trends Analysis Program. This mouthful (pronounced "myoo-tap") continued as
the service name alongside similarly tongue-twisting analytical service names.
Shortly after InfoCorp was bought by Computer Intelligence, the service was
re-anointed as "CTI" for Consumer Technology Index. After some time, when it
became clear that TUP didn't only cover consumers and wasn't an index, then the
service was once again re-named. This time, the current name of Technology User
Profile is more reflective of what it does - profiles the use of technology by
users wherever they are.
Today, some clients call it
TUP (like cup), while others call it T.U.P. By whatever name, it's still the
same, solid resource.
Download the brochure
For more information,
contact
MetaFacts.
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