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Technology
User Profile®
– ANALOG TV CONVERTER PROFILE REPORT |
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Available
Now |
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Want to know the size of
market segments that use and plan to use analog TV converters, which
segments have or are pulling the plug on TV, and which are low-involvement? |
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Want to know the factors that differentiate free from Pay TV viewers,
and the double-dippers who have Pay TV as well as converters? |
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Want actual information from real world users, not speculations or
predictions? |
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Then you need the Technology User Profile®
— Analog TV Converter Profile Report from MetaFacts.
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Rely
on the benefits of the Technology User Profile – Analog
TV Converter Profile
Report: |
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Now a single report
gathers summary results from a large representative sample of thousands of
viewers and non-viewers on their habits and plans for analog TV converters,
as well as their use of other TV services, consumer electronics, as well as
their shopping behavior. You will see precise, actual information on how
they buy and use technology today.
The Analog TV Converter
Profile Report is built on the strength of Technology User Profile,
conducted continuously since 1983, providing a rich, comprehensive
examination of the key aspects of computer technology use across the
complete spectrum of environments and buyers. For the Analog TV Converter
Profile Report, the experienced MetaFacts team draws on results from the
most current Technology User Profile study to select the key research you
need for a high-level, yet detailed look at technology purchases, usage and
plans.
Using the Analog TV
Converter Report gives you the confidence of targeted research, available
today, drawn from a current and complete range of real-world users. It’s the
most effective way to get the kind of analysis you need – concise, focused
and immediately available.
Download the
brochure
Visit other TUP Profile Reports that are
available or
coming soon
View the Analog TV Converter Profile
Report Table of Contents |
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See at a glance the most important research from
comprehensive surveys, each with answers to hundreds of survey
questions
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Each fact is based on the tested, proven Technology
User Profile research results
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Report findings include analysis, graphs, and tables,
for the busy researcher
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Be assured that the data is based on a solid sampling
and weighting methodology, and the results are a true indicator of
the total market segment being measured
Have confidence knowing you can build your business on the research
history and expertise of MetaFacts. |
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Features
To the super-techno, analog TVs may seem a
thing of the past, yet interest is high for converters that allow older TVs
to still receive TV broadcasts. As the end of Analog TV broadcasts in the
U.S. draws near, purchases and demands aren't coming from the market
segments touted as vital. Surprisingly, demand is highest among households
already with cable and satellite pay TV services. This report reveals the
unique activities of free viewers, Pay TV subscribers, and non-viewers,
detailing their demographics, consumer electronics, shopping and buying
behavior, key retail and online outlets, technology attitudes, and much
more. It reveals that those currently with and planning to buy Analog TV
Converters are not all technophobes, nor seniors.
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This report reveals many detailed
fact-based findings:
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The factors that distinguish the most important
converter segments, including age, gender, employment status, age of
children, household size, and others
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Which market segments have already obtained, plan to,
and don’t plan to obtain an adapter, from the highest-involvement to
the disconnected
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The technology attitudes spanning confusion to fun
and entertainment
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The retail and online outlets where consumers shop,
by segment, to reveal how different Wal-Mart and eBay shoppers are
from those in Best Buy and Walgreens
Based on surveys with more than
10,000 respondents surveyed by telephone and online, the MetaFacts
Analog TV Converter Report dives into solid survey results to examine
the entire range of these households, from those that have accumulated
many consumer electronics and even HD TVs, to those that have very few
consumer electronics. This focused analysis examines the households with
the gumption to use a computer, yet still have the need to continue
using their analog TV or TVs. It reports on users, PCs, and households
to give a complete picture. It utilizes the full power of the Technology
User Profile 2008 Annual Edition, the longest-running comprehensive
survey of Americans, conducted since 1983.
Download the
brochure
Visit other TUP Profile Reports that are
available or
coming soon
View the Analog TV Converter Profile
Report Table of Contents |
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The Technology User Profile — Analog TV Converter Profile Report is one
of the Technology User Profile solutions from MetaFacts. Other Technology User Profile solutions include the:
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About MetaFacts A full-service
technology market research firm specializing in the computer and
information-based consumer electronics industries, MetaFacts provides
demand-side surveys, demographic profiling, tracking studies, and
follow-up studies targeting vertical markets and geographic profiles.
Whatever your research needs, you can rely on MetaFacts’ 25+ years of
experience as designers and users of high-tech market research.
For more information, contact MetaFacts: 1-760-635-4300 sales@metafacts.com
Visit us at www.metafacts.com
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If you have the right knowledge,
you can make the right decisions. |
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Beyond facts to effective action … we help our clients create the future
www.technologyuserprofile.com |
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For more information,
contact
MetaFacts. |
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Technology
User Profile®
– Analog TV Converter PROFILE REPORT |
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