Apple's customers are like no others — a rich blend of the most sociologically elite with those seeking elegant, simple computing. Apple's panache has enabled them to maintain some of the highest margins in the industry, while also sustaining a brand loyalty level which is the envy of many.

In addition to singular demographics, Apple's users have a unique profile in the ways they use their personal computers. Unlike users of Intel/Windows computers, a significant portion of Apple's users are active, exploratory, avant-garde and early adopters. The activities they enjoy are unique in the the way that they more-often incorporate rich media such as video and music as well as more-active prosumer behavior than many more-passive Windows users.

However, just as Apple continues to innovate and pioneer new technologies and ways to creatively enjoy personal computing, there are many other companies that draft behind Apple, and continue to threaten the company's success.

This report dives into solid survey results to examine the entire range of Apple users, from those in homes to those in the workplace, from those with an Apple as their second or third computer, those that have simply kept an old Apple around and even those that have cut back using their old Windows computer to switch to Apple.

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View the Apple Macintosh Market Profile Report Table of Contents

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• See at a glance the most important research from comprehensive surveys, each with answers to hundreds of survey questions

• Each fact is based on the tested, proven Technology User Profile research results

• Report findings are clearly arranged in table form, for the busy researcher

• Be assured that the data is based on a solid sampling and weighting methodology, and the results are a true indicator of the total market segment being measured

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Apple is a widely-respected and valued brand. This is shown clearly over the years as customers continue to purchase and repurchase their products. 

Apple has managed to attract and serve a unique market segment, composed of both long-experienced users as well as simplicity-seeking novices.

In the Apple Macintosh Market Profile Report, you’ll find details on buying habits, usage and plans in a variety of categories, and zero in on the key information you need to answer questions like the following:

• Are Apple users an attractive demographic, or are they more down-market? How has this demographic profile evolved in recent years?

• Do Apple buyers shop at Apple’s stores, even buy at retail, or are they shopping online more and more?

• Is the home Apple the main computer, or is it the second or third computer, relegated to the back room? Do Apple owners only own Apples, or do they also own Windows PCs?

• Is there any relationship between the brand of computer at the workplace and the one used at home?
   
• Are replacement rates for Apples the same as other brands of computers? Do home owners keep their Apples longer than workplace users?

• Has the iPod made a dent for Apple's computer business? Does Apple have a higher or lower market share among users of portable MP3 players?

• What about Apple's future: are kids the main users of Apples, or are the users mostly those that had an Apple in the 80's and 90's?

The Technology User Profile — Apple Macintosh Market Profile Report is one of the Technology User Profile solutions from MetaFacts.

Other Technology User Profile solutions include the:

• Technology User Profile — FULL EDITION
   
• Technology User Profile — SELECTED TABLES
   

A full-service technology market research firm specializing in the computer and information-based consumer electronics industries, MetaFacts provides demand-side surveys, demographic profiling, tracking studies, and follow-up studies targeting vertical markets and geographic profiles. Whatever your research needs, you can rely on MetaFacts’ 25+ years of experience as designers and users of high-tech market research.

For more information, contact MetaFacts:
1-760-635-4300


Visit us at www.metafacts.com or www.technologyuserprofile.com.