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Technology
User Profile®
– BUSY MOBILES PROFILE REPORT |
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Want to know which market
segments and occupations use mobile PCs the most, and which segments are
largest? |
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Want to know how similar – or different – notebook PC and desktop PC
users are in who they are, the way they use their PCs, and in their
shopping habits? |
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Want actual information from real world users, not speculations or
predictions? |
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Then you need the Technology User Profile® —
Busy Mobiles Profile Report from MetaFacts.
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The Technology User Profile — Busy
Mobiles Profile Report examines
today’s complex environment of technology users to deliver the facts you
need on today’s technology use, and tomorrow’s trends.
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Rely
on the benefits of the Technology User Profile – Busy Mobiles Profile
Report: |
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Now a single report
gathers summary results from a large representative sample of thousands of
Mobile PC users on their habits and plans for use of PC, the Internet,
printers, consumer electronics and peripherals, in the workplace, on the
road, and at home. You will see precise, actual information on how they buy
and use technology today, not speculations or predictions.
The Busy Mobiles Profile
Report is built on the strength of Technology User Profile, conducted
continuously since 1983, providing a rich, comprehensive examination of the
key aspects of computer technology use across the complete spectrum of
environments and buyers. For the Busy Mobiles Profile Report, the
experienced MetaFacts team draws on results from the most current Technology
User Profile study to select the key research you need for a high-level, yet
detailed look at technology purchases, usage and plans.
Using the Technology
User Profile Busy Mobiles Report gives you the confidence of targeted
research, available today, drawn from a current and complete range of
real-world users. It’s the most effective way to get the kind of analysis
you need – concise, focused and immediately available.
Download the
brochure
Visit other TUP Profile Reports that are
available or
coming soon
View the Busy Mobiles Profile
Report Table of Contents |
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See at a glance the most important research from
comprehensive surveys, each with answers to hundreds of survey
questions
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Each fact is based on the tested, proven Technology
User Profile research results
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Report findings include analysis, graphs, and tables,
for the busy researcher
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Be assured that the data is based on a solid sampling
and weighting methodology, and the results are a true indicator of
the total market segment being measured
Have confidence knowing you can build your business on the research
history and expertise of MetaFacts. |
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Features
The busiest mobile PC users are unlike
everyday computer users – as they include both the most
technologically-savvy as well as the most-hardened road warriors. These
pioneers that essentially live with their computers are guides to the future
of computing technology.
In addition to unique demographics and
occupations, these busy mobile users are singular in the way they use their
computers. They are more active than their desktop-bound counterparts – in
their computing practices as well as their travel patterns.
Now that mobile users are the majority of
American computer users, it’s even more important to deeply understand these
active hands-on users. |
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This report reveals detailed
fact-based findings on:
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Just how many mobile PC users spend 40 or more hours
per week with their computers
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How many other additional computers these busy mobile
users actively use
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How these busiest users differ from less-mobile and
desktop-bound demographically, socioeconomically, and in their
technology attitudes
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The seven core occupational groups that are both very
busiest with their mobiles and also are the most numerous, as well
as the 14 occupational groups that are least busy with their mobiles
and fewest in number
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The two “silver-bullet” activities of the busiest
mobile users that’s not for the least-busy, as well as the one key
activity that might just get mobile users to give up their notebooks
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Who paid for the most-mobile PCs: homes, the
self-employed, small/medium businesses, large businesses,
government, or education
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Which PC-maker dominates the mobile market, and the
brand share of every other major company for the user’s primary as
well as other mobile PCs
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The locations where mobile computers are used, from
cybercafés and libraries, to trains, planes, hotels, workplaces, and
which room in the house – home office, kitchen, or other rooms
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Which retail and online outlets the busiest mobile
users like to frequent
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The consumer electronics and peripherals used by
these busy mobiles as well as their shopping list for near-term
purchases
Based on surveys with more than
10,000 respondents by telephone and online, the MetaFacts Busy Mobiles
Report 2008 dives into solid survey results to examine the entire range
of these active users, from those that practically work, live, eat,
sleep, and play continuously with their notebooks and tablets, to those
that have a mobile as their 2nd or 3rd PC used extensively in their
travels. This focused analysis examines the busiest and least-busy
mobile users, as well as the mobile versus the desktop-bound. It reports
on users, PCs, and households to give a complete picture. It utilizes
the full power of the Technology User Profile 2008 Annual Edition, the
longest-running comprehensive survey of Americans, conducted since 1983.
Download the
brochure
Visit other TUP Profile Reports that are
available or
coming soon
View the Busy Mobiles Profile
Report Table of Contents |
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The Technology User Profile — Busy
Mobiles Profile Report is one
of the Technology User Profile solutions from MetaFacts. Other Technology User Profile solutions include the:
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About MetaFacts A full-service
technology market research firm specializing in the computer and
information-based consumer electronics industries, MetaFacts provides
demand-side surveys, demographic profiling, tracking studies, and
follow-up studies targeting vertical markets and geographic profiles.
Whatever your research needs, you can rely on MetaFacts’ 25+ years of
experience as designers and users of high-tech market research.
For more information, contact MetaFacts: 1-760-635-4300 sales@metafacts.com
Visit us at www.metafacts.com
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If you have the right knowledge,
you can make the right decisions. |
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Beyond facts to effective action … we help our clients create the future
www.technologyuserprofile.com |
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For more information,
contact
MetaFacts. |
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Technology
User Profile®
– BUSY MOBILES PROFILE REPORT |
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