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Technology
User Profile®
– CALIFORNIA MARKET PROFILE REPORT |
Available as of
April 2005.
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Want to understand today’s technology markets
— who’s using the hottest new products, and the old standbys?
Looking to spot the latest trends, but can’t wait for custom study
results?
Want actual information from real world users, not speculations or
predictions?
Then you need the Technology User Profile® —
California Profile Report from MetaFacts.
This Technology User Profile
– California Market report examines today’s complex environment of
technology users to deliver the facts you need on today’s technology use,
and tomorrow’s trends.
This report focuses
on the California Market, the top technology-spending state. This
information can be used in a variety of ways by vendors to understand the
profiles of the heaviest technology users and purchasers.
Now a single report gathers
summary results from a large representative sample of over 28,000+
households on their habits and plans for use of PCs and various consumer
electronics. You see precise, actual information on how they buy and use
technology, not speculations or predictions of what they might be doing.
The California Market report
is built on the strength of the Technology User Profile, conducted
continuously since 1983 and providing a rich, comprehensive examination of
the key aspects of technology use across the complete spectrum of
environments and consumers. For the California Market report, the
experienced MetaFacts team draws on this year’s profile as well as prior
year’s results to select the key research you need for a high level, yet
detailed look at technology purchases, usage and plans.
Using the TUP - Profile
Reports gives you the confidence of meaningful research, available today,
drawn from a current and complete range of real world users. It’s the most
effective way to get the kind of analysis you need — concise, focused and
immediately available.
Technology User Profile - CALIFORNIA MARKET PROFILE REPORT
If you have the right knowledge,
you can make the right decisions.
Download the brochure
Visit other TUP Profile Reports that are
available or
coming soon
View the California Market Profile
Report Table of Contents
View the sample Technology User
Profile Table (below)
For more information,
contact
MetaFacts.
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Rely on the benefits of the Technology User
Profile — California Market
Profile Report:
- See at a glance the most important research from comprehensive
surveys, each with answers to hundreds of survey questions
- Each fact is based on the tested, proven Technology User Profile
sample of 28,000+ respondents
- Report findings are clearly arranged in table form, for the busy researcher
- Be assured that the data is based on a solid sampling and weighting
methodology, and the results are a true indicator of the total market
segment being measured
Have confidence knowing you can build your business on the research
history and expertise of MetaFacts.
Click to view cover and table of contents.
Beyond facts to effective action … we help our clients create the future
www.technologyuserprofile.com |
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Technology
User Profile®
–
CALIFORNIA MARKET PROFILE REPORT |
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Features
This comprehensive report
contains detailed data on PCs and internet, printers, software applications,
phones, TV, cable, telematics, and game devices within the California
market.
In
the California Market Profile Report, you will find details on the buying
habits, usage and plans in a variety of categories, and zero in on the key
information you need to answer questions like the following:
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How much of American’s technology buying volume is concentrated within
this state?
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How does this state look demographically? What are the
ages, houshold compositions, income levels, education levels and
employment status’ of these major technology buyers?
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What are the key attitudes of these users towards
technology buying, usage and planning?
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What are the adoption rates of consumer electronics and PCs within this
state?
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How many households are planning to buy PCs and different consumer
electronics within this state?
Answers to these questions and more are available in the Technology User
Profile — California Market Profile Report. View findings by both total U.S.
market and by market segments. Each finding is presented in table form, and
includes year to year trends. The complete, 100+ page report is sent to you as a bound
booklet, or is available electronically in Adobe PDF format.
Download the brochure
Visit other TUP Profile Reports that are
available or
coming soon
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Source: 2003 Technology User Profile — HIGHLIGHTS REPORT
The Technology User Profile —
California Market Profile Report is one of the Technology
User Profile solutions from MetaFacts.
Other Technology User Profile solutions include the:
A focused technology market research firm specializing in the
computer and telecommunications industries, MetaFacts offers a complete
range of qualitative and quantitative research programs, including demographic profiling, tracking studies, and
follow-up studies targeting vertical markets and geographic profiles.
Whatever your research needs, you can rely on MetaFacts’ 20+ years of
experience as designers and users of high tech market research.
For more information, contact MetaFacts:
1-760-635-4300
Visit us at
www.metafacts.com
or
www.technologyuserprofile.com.
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