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Technology
User Profile®
– HIGH-INCOME HOUSEHOLDS PROFILE REPORT |
Available as of
May 2005
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Want to know if income
translates to tech spending? Want to validate, with solid research
information, any assumptions about the relationship between income and the
adoption of technology products and services?
Want actual information on how strongly
computer, telecom, Internet and consumer electronics technology is being
adopted, and by whom?
Then you need the Technology User Profile® —
High-Income Households Profile Report from MetaFacts.
The High-Income Households Profile
Report examines the complex environment of American technology users to give
you the facts that you need for today’s digital home technology market. The
total size of the household technology market presents a tremendous market
opportunity for technology companies. However, this does not mean that every
household is as strong an adopter as the next household.
Now a single report gathers summary
results from a large representative sample of over 28,000 households on the
habits and plans for use of technology products. We ask households key
questions so you can see precise and actual information on their attitudes,
usage, what they’re buying and planning to buy. No speculations or
predictions, just valid information.
The High-Income Households Profile
Report is built on the strength of Technology User Profile, conducted
continuously since 1983 and providing a rich, comprehensive examination of
the key aspects of technology use across the complete spectrum of
environments and consumers. For the High-Income Households Profile Report,
the experienced MetaFacts team draws on the latest survey results to select
the key research you need for a high level, yet detailed look at technology
purchases, usage and plans.
Using this report will
give you the confidence of solid and meaningful research, drawn from a
current and complete range of real world users. Be sure that it’s the most
effective way to get the kind of analysis you need, concise and focused.
Technology User Profile - HIGH-INCOME HOUSEHOLDS PROFILE REPORT
If you have the right knowledge,
you can make the right decisions.
Download the brochure
Visit other TUP Profile Reports that are
available or
coming soon
View the High-Income Households
Profile Report Table of Contents
View a sample Technology User
Profile Table (below)
For more information,
contact
MetaFacts.
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Rely
on the benefits of the Technology User Profile – High-Income Households
Profile Report from MetaFacts:
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See at a glance the most important research from comprehensive surveys,
each with answers to hundreds of survey questions
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Each fact is based on the tested, proven Technology User Profile sample
of 28,000+ respondents
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Report findings are clearly arranged in table form, for the busy
researcher
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Be assured that the data is based on a solid sampling and weighting
methodology, and the results are a true indicator of the total market
segment being measured
Have confidence knowing
you can build your business on the research history and expertise of
MetaFacts.
Click
to view cover and table of contents.
Beyond facts to effective action … we help our clients create the future
www.technologyuserprofile.com |
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Technology
User Profile®
–
HIGH-INCOME HOUSEHOLDS PROFILE REPORT |
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Features
This report contains
comprehensive data on technology products and services such as PCs, online,
gaming devices, home entertainment, and telecommunications, drawn from the
longest running, most comprehensive full-market study of technology usage,
Technology User Profile.
In the High-Income Households Profile
Report, you will find details on technology product and service usage,
buying habits, demographics and market size. You will be able to gain
insight to key questions such as:
- What are the market opportunities?
Is technology spending only among certain segments of high-income
households?
- What consumer electronics (cell
phones, DVD players, MP3 music players, etc.) do high-income households
have? What are they planning to buy?
- How many have high-bandwidth
connections?
- Which segments have “heavy” online
users, versus “light” online users? What percent do not go online at
all?
- What is the size of the market?
Answers to these questions and more
are available in the Technology User Profile — High-Income Households
Profile Report. View findings by both total U.S. market and by market
segments. Each finding is presented in table form. The complete, 100+ page
report is sent to you as a bound
booklet, or is available electronically in Adobe PDF format.
Download the brochure
Visit other TUP Profile Reports that are
available or
coming soon
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Source: 2003 Technology User Profile — HIGHLIGHTS REPORT
The Technology User Profile —
High-Income Households Profile Report is one of the Technology
User Profile solutions from MetaFacts.
Other Technology User Profile solutions include the:
A focused technology market research firm specializing in the
computer and telecommunications industries, MetaFacts offers a complete
range of qualitative and quantitative research programs, including demographic profiling, tracking studies, and
follow-up studies targeting vertical markets and geographic profiles.
Whatever your research needs, you can rely on MetaFacts’ 20+ years of
experience as designers and users of high tech market research.
For more information, contact MetaFacts:
1-760-635-4300
Visit us at
www.metafacts.com
or
www.technologyuserprofile.com.
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