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Technology
User Profile®
–
LIFECYCLES
PROFILE REPORT |
Available as of
May 2005
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Want to know how the
stage of someone’s life affects their use of technology products? Want to
validate, with solid research information, any assumptions about the
relationship between age, income, and presence of children and the use of
technology products and services?
Want to know
whether DINKs or affluent, older empty nesters are heavier technology
spenders?
Want actual
information on how strongly computer, telecom, Internet and consumer
electronics technology is being adopted, and by whom?
Then you need the
Technology User Profile® — Lifecycles
Profile Report
from MetaFacts.
The Lifecycles
Profile Report examines the complex environment of American technology users
to give you the facts that you need for today’s digital home technology
market. The total size of the household technology market presents a
tremendous market opportunity for technology companies. However, this does
not mean that every household is as strong an adopter as the next household.
Now a single report
gathers summary results from a large representative sample of over 28,000
households on the habits and plans for use of technology products. We ask
households key questions so you can see precise and actual information on
their attitudes, usage, what they’re buying and planning to buy. No
speculations or predictions, just valid information.
The Lifecycles
Profile Report is built on the strength of Technology User Profile,
conducted continuously since 1983 and providing a rich, comprehensive
examination of the key aspects of technology use across the complete
spectrum of environments and consumers. For the Lifecycles Profile Report,
the experienced MetaFacts team draws on the latest survey results to select
the key research you need for a high level, yet detailed look at technology
purchases, usage and plans.
Using this report
will give you the confidence of solid and meaningful research, drawn from a
current and complete range of real world users. Be sure that it’s the most
effective way to get the kind of analysis you need, concise and focused.
Technology User Profile - LifeCYCLEs
PROFILE REPORT
If you have the right knowledge,
you can make the right decisions.
Download the brochure
Visit other TUP Profile Reports that are
available or
coming soon
View the Lifecycles Profile Report Table of Contents
View a sample Technology User
Profile Table (below)
For more information,
contact
MetaFacts.
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Rely on the benefits of the Technology User
Profile — Lifecycles Profile
Report:
- See at a glance the most important research from comprehensive surveys, each with answers to
hundreds of survey questions
- Each fact is based on the tested, proven Technology User Profile
sample of 28,000+ respondents
- Report findings are clearly arranged in table form, for the busy researcher
- Be assured that the data is based on a solid sampling and weighting
methodology, and the results are a true indicator of the total market
segment being measured
Have confidence knowing you can build your business on the research
history and expertise of MetaFacts.
Click to view cover and table of contents.
Beyond facts to effective action … we help our clients create the future
www.technologyuserprofile.com |
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Technology
User Profile®
– LIFECYCLES PROFILE REPORT |
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Features
This report contains
comprehensive data on technology products and services such as PCs, online,
gaming devices, home entertainment, and telecommunications, drawn from the
longest running, most comprehensive full-market study of technology usage,
Technology User Profile.
In the Lifecycles
Profile Report, you will find details on technology product and service
usage, buying habits, demographics and market size. You will be able to gain
insight to key questions such as:
- What are the
market opportunities in each market segment? Is technology spending only
among certain segments?
- What consumer
electronics (cell phones, DVD players, MP3 music players, etc.) does
each segment have? What are they planning to buy? Does it differ much by
the stage of life?
- How many within
each segment have high-bandwidth connections?
- Which segments
have “heavy” online users, versus “light” online users? What percent do
not go online at all?
- What is the size
of the market by each market segment?
- How fast is
computing and Internet technology being adopted, and by whom?
Answers to these
questions and more are available in the Technology User Profile — Lifecycles
Profile Report. View findings by both total U.S. market and by market
segments. Each finding is presented in table form. The complete,
75+ page
report is sent to you as a bound
booklet, or is available electronically in Adobe PDF format.
Download the brochure
Visit other TUP Profile Reports that are
available or
coming soon
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Source: 2003 Technology User Profile — HIGHLIGHTS REPORT
The Technology User Profile —
Lifecycles Profile Report is one of the Technology
User Profile solutions from MetaFacts.
Other Technology User Profile solutions include the:
A focused technology market research firm specializing in the
computer and telecommunications industries, MetaFacts offers a complete
range of qualitative and quantitative research programs, including demographic profiling, tracking studies, and
follow-up studies targeting vertical markets and geographic profiles.
Whatever your research needs, you can rely on MetaFacts’ 20+ years of
experience as designers and users of high tech market research.
For more information, contact MetaFacts:
1-760-635-4300
Visit us at
www.metafacts.com
or
www.technologyuserprofile.com.
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