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Technology
User Profile®
– MOBILE PC PROFILE REPORT |
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Want to know where you can find mobile PCs
today — and which are the most popular brands?
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Want to know how similar - or different -
notebook PC and desktop PC users are in the way they use their PCs
and their shopping habits?
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Want actual information from real world users,
not speculations or predictions? |
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Then you need the Technology User Profile® —
MOBILE PC PROFILE REPORT from MetaFacts.
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The Technology User Profile — MOBILE PC PROFILE REPORT examines
today’s complex environment of technology users to deliver the facts you
need on today’s technology use, and tomorrow’s trends.
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Rely on the benefits of the Technology User Profile — MOBILE PC BRAND
PROFILE REPORT: |
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Now a single report gathers summary results from a large representative
sample of thousands of Mobile PC users on their habits and plans for use of
PCs, the Internet, printers and software, on the road and in their homes.
Find out from which locations people use their mobile PCs, who buys mobile
PCs and where, how users like to connect to the Internet, the kinds of
shopping and other activities that are favorite with mobile PC users, and
more. You see precise, actual information on how they buy and use technology
today, not speculations or predictions of what they did or might be doing in
the future.
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- See at a glance the most important research from thousands of
completed comprehensive surveys of mobile PC users, each with answers to
hundreds of questions
- Each fact is based
on the time-tested,
proven Technology User Profile methodology
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Report findings are clearly arranged in table form
for the busy researcher or marketer
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Be assured that the data is based on a solid sampling and weighting
methodology, and the results are a true indicator of the total market
segment being measured
Have confidence knowing you can build your business on the research
history and expertise of MetaFacts. |
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The MOBILE PC PROFILE REPORT is built on the strength of the
Technology User Profile, conducted continuously since 1983, providing a
rich, comprehensive examination of the key aspects of computer technology
use across the complete spectrum of environments and buyers. For the MOBILE
PC PROFILE REPORT, the experienced MetaFacts team draws on results from
the most current Technology User Profile study to select the key research
you need for a high level, yet detailed look at technology purchases, usage
and plans. |
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Using the Technology User Profile — MOBILE PC PROFILE REPORT gives
you the confidence of targeted research, available today, drawn from a
current and complete range of real world users. It’s the most effective way
to get the kind of analysis you need — concise, focused and immediately
available. |
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Technology User Profile - MOBILE PC PROFILE REPORT
If you have the right knowledge,
you can make the right decisions. |
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Beyond facts to effective action … we help our clients create the future
www.technologyuserprofile.com |
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For more information,
contact
MetaFacts. |
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Technology
User Profile®
– MOBILE PC PROFILE REPORT |
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Features
Savvy professionals responsible for market analysis, business development
and strategic planning are turning to the Technology User Profile — MOBILE
PC PROFILE REPORT.
Each report contains highlights on personal computers, the Internet,
printer and software buying habits and usage, all taken from the Technology
User Profile, the longest running, most comprehensive full-market study of
technology usage, which has since 1983 been delivering a rich, thorough
examination of the key aspects of use across the complete spectrum of
environment and buyers.
Each report contains highlights on personal computers, the Internet,
printer and software buying habits and usage, all taken from the Technology
User Profile, the longest running, most comprehensive full-market study of
technology usage, which has since 1983 been delivering a rich, thorough
examination of the key aspects of use across the complete spectrum of
environment and buyers.
In the MOBILE PC PROFILE REPORT, each
table contains totals for workplace and desktop vs. mobile (notebook/tablet)
PCs. You'll find details on buying habits, usage, and plans in a variety of
categories, and zero in on the key information you need to answer questions
like the following:
- How mobile are notebook users? Where are notebooks being used (home,
work, coffee shop, planes, hotel, etc.), and how many are home-owned vs.
workplace PCs?
- Which notebook users are on the road, and where can you find them -
researching, socializing, traveling?
- What are notebook users' favorite activities? Are they different for
desktop PC users?
- What are notebook users' favorite technology products? How do they
differ from desktop users in their use of technology?
- What channels are used in the buying process? Where are notebook PC
users shopping for PCs, software, printers, printer supplies,
peripherals and other supplies? How does this differ from desktop users?
- Which retail outlets (Wal-Mart, Circuit City, Best Buy, CompUSA,
Target, Costco, etc.) are people shopping for notebooks? Are they
shopping online or in the store? What is the profile of buyers who
frequent each retailer?
- What other items (printers, software, monitors/displays, extended
service plans, etc.) do people typically buy with their notebook
purchase? How does this differ from desktop PC buyers?
- Who is planning to purchase a new notebook? Of these, who are
“brand-loyal” and who plan to switch brands?
- How does Internet use differ for notebook and desktop users? Do
notebook users prefer one method of connection (DSL, cable, wireless,
WiFi, dial-up) over another?
Answers to these questions and more are available in the Technology User
Profile — MOBILE PC PROFILE REPORT. Each finding
is presented in table form. The complete report
is available now.
For more information,
contact
MetaFacts. |
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The Technology User Profile — MOBILE PC BRAND PROFILE REPORT is one
of the Technology User Profile solutions from MetaFacts. Other Technology User Profile solutions include the:
MetaFacts, Inc. is a national market research firm focusing exclusively
on the technology industries. MetaFacts' Technology User Profile survey is
the longest-running, largest, and most comprehensive study of its kind,
conducted continuously since 1983. The detailed results are widely
recognized as a primary marketing resource for Fortune 1000 companies
providing consumer-oriented technology products and services, such as PCs,
printers, mobile devices, and related services and products.
Visit us at
www.metafacts.com
or
www.technologyuserprofile.com.
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Technology
User Profile®
– MOBILE PC PROFILE REPORT |
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