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Technology
User Profile®
– SOHO - SMALL OFFICE/HOME OFFICE PROFILE REPORT |
Available as of
May 2005.
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Want to
understand the demographic profiles of consumers who work in small offices
and home offices?
Want to know how and
where these consumers purchase technology products and PCs?
Want the latest adoption
rate information for those who purchase within this segment?
Then you need the
Technology User Profile® – SOHO - SMALL OFFICE/HOME OFFICE
Profile Report by MetaFacts.
The Technology User Profile
SOHO - Small Office/Home Office Profile Report examines the complex
environment of this segment. Because SOHO gets overlooked by many
technology vendors, or lost somewhere between consumer and commercial, this
segment faces special challenges as well as obstacles for vendors. They are
not quite the traditional home consumer and they are not large enough for
the commercial market, so issues of access surround this market. Yet, there
are a tremendous amount of these users in the U.S.
Now a single report
gathers summary results from a large representative sample of over 28,000+
home, self-employed, corporate owned, yet home-located technology. We gather
key questions so that you receive the most pertinent and focused information
available anywhere.
The SOHO - Small Office/Home
Office report is built on the strength of the Technology User Profile,
conducted continuously since 1983 and providing a rich, comprehensive
examination of the key aspects of technology use across the complete
spectrum of environments and consumers. For the SOHO - Small Office/Home
Office report, the experienced MetaFacts team draws on this year’s profile
as well as prior year’s results to select the key research you need for a
high level, yet detailed look at technology purchases, usage and plans.
Using this report will give you the
confidence of solid and meaningful research, all gathered from a current and
complete range of technology users. It’s the most effective way to get the
analysis you need – clear and relevant to today’s trends.
Technology User Profile - SOHO - Small Office/Home Office Profile Report
If you have the right knowledge,
you can make the right decisions.
Download the brochure
Visit other TUP Profile Reports that are
available or
coming soon
View the SOHO - Small Office/Home
Office Profile Report Table of Contents
View a sample Technology User
Profile Table (below)
For more information,
contact
MetaFacts.
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Rely on the benefits
of the Technology User Profile – SOHO - Small Office/Home Office Profile
Report from MetaFacts:
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See at a glance the most important research from comprehensive surveys,
each with answers to hundred of survey questions
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Each fact is based on the tested, proven Technology User Profile sample
of 28,000+ respondents
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Report findings are clearly arranged in table form, for the busy
researcher
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Be assured that the data is based on a solid sampling and weighting
methodology, and the results are a true indicator of the total market
segment being measured
Have confidence knowing you can build
your business on the research history and expertise of MetaFacts.
Click to view cover and table of contents.
Beyond facts to effective action … we help our clients create the future
www.technologyuserprofile.com |
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Technology
User Profile®
–
SOHO - SMALL OFFICE/HOME OFFICE PROFILE REPORT |
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Features
This report contains
detailed data on operating systems, PC form factors, software
applications, printers and
peripherals and look at their use of private virtual networks. All of this
is taken from the longest running, most comprehensive full-market study of
technology usage.
In
the SOHO - Small Office/Home Office Profile Report, you will find details on
technology usage, buying habits, demographics and market size. You will be
able to gain insight to key questions such as:
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What are the key activities of those who work from home and in small
offices? What is the frequency of those who work from home and what are
the buying channels of these users?
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What is the market size of the SOHO market, using each of the several
industry-standard definitions?
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What are the adoption rates for technologies for home and small office
consumers?
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What are the demographics of this segment?
Answers to these questions
and more are available in the Technology User Profile —SOHO - Small
Office/Home Office Profile Report. View findings by both total U.S. market
and by market segments. Each finding is presented in comprehensive table
form. The complete, 100+ page data-intensive report is available electronically.
Download the brochure
Visit other TUP Profile Reports that are
available or
coming soon
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Source: 2003Technology User Profile — HIGHLIGHTS REPORT
The Technology User Profile —
SOHO - Small Office/Home Office Profile Report is one of the Technology
User Profile solutions from MetaFacts.
Other Technology User Profile solutions include the:
A focused technology market research firm specializing in the
computer and telecommunications industries, MetaFacts offers a complete
range of qualitative and quantitative research programs, including demographic profiling, tracking studies, and
follow-up studies targeting vertical markets and geographic profiles.
Whatever your research needs, you can rely on MetaFacts’ 20+ years of
experience as designers and users of high tech market research.
For more information, contact MetaFacts:
1-760-635-4300
Visit us at
www.metafacts.com
or
www.technologyuserprofile.com.
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