|
|
Specific TUP Focus Editions |
|
|
Questions That TUP Answers |
|
| |
|
|
|
|
|
| |
Digital Imaging
Lifecycle
The full life of images
from the user's view |
|
 |
Market size
What is the market size? What is the installed base, in total as well as for specific segments? |
|
| |
|
|
|
|
|
| |
Channels and Purchasing Behavior
Where consumers
actually purchase |
|
 |
Market opportunities
What are opportunities in the market? Which segments of the market are under penetrated and which are saturated or
well-served? |
|
| |
|
|
|
|
|
| |
PC
Operating Environment, Usage and
Activities
Solid details about who
has what and what they're doing with it |
|
 |
Customer demand
What do customers want? What are their demands and preferences for products and services? |
|
| |
|
|
|
|
|
| |
|
|
 |
Adoption rates
What technology products and services is the
market adopting? What are the adoption rates and trends? Who is adopting what? |
|
| |
|
|
|
|
|
| |
Gaming
Games wherever the fun
is |
|
 |
Demographic landscape
What is the demographic landscape, both for key
segments and specific target markets? |
|
| |
|
|
|
|
|
| |
Mobile Devices & Segments
What moves the people that move |
|
 |
Competition How are the major technology competitors performing? |
|
| |
|
|
|
|
|
| |
Home, SMB, and Enterprise
Connections
Deep, unique full-user view of all sizes of workplaces and home |
|
 |
Distribution What are the distribution channels for technology products and services? |
|
| |
|
|
|
|
|
| |
Consumer Electronics
Convergence & Usage Whole View
The view from the couch |
|
 |
Buying process
How do customers buy technology
products and services? What is the purchase process? Where do customers shop, and where do they buy? |
|
| |
|
|
|
|
|
| |
|
|
 |
Segments
How is the market segmented?
What are the segments by industry, by customer group, and for partners? |
|
| |
|
|
|
|
|
| |
|
|
 |
Products What are the major products in the market?
What is the installed base? |
|
| |
|
|
|
|
|
| |
|
|
 |
Spending trends
How much spending is there for
technology products and service, and what is the trend? |
|
| |
|
|
|
|
|
| |
|
|
 |
Other The many other areas covered in Technology User Profiles, from
technology products and services to market segments. |
|
| |
|
|
|
|
|
| |
|
|
|
|
|