Technology User Profile - What's Covered

 

	Specific TUP Focus Editions			Questions That TUP Answers
	Digital Imaging Lifecycle The full life of images from the user's view			Market size What is the market size? What is the installed base, in total as well as for specific segments?
	Channels and Purchasing Behavior Where consumers actually purchase			Market opportunities What are opportunities in the market? Which segments of the market are under penetrated and which are saturated or well-served?
	PC Operating Environment, Usage and Activities Solid details about who has what and what they're doing with it			Customer demand What do customers want? What are their demands and preferences for products and services?
	Digital Media Content and Players from a Whole Market View			Adoption rates What technology products and services is the market adopting? What are the adoption rates and trends? Who is adopting what?
	Gaming Games wherever the fun is			Demographic landscape What is the demographic landscape, both for key segments and specific target markets?
	Mobile Devices & Segments What moves the people that move			Competition How are the major technology competitors performing?
	Home, SMB, and Enterprise Connections Deep, unique full-user view of all sizes of workplaces and home			Distribution What are the distribution channels for technology products and services?
	Consumer Electronics Convergence & Usage Whole View The view from the couch			Buying process How do customers buy technology products and services? What is the purchase process? Where do customers shop, and where do they buy?
				Segments How is the market segmented? What are the segments by industry, by customer group, and for partners?
				Products What are the major products in the market? What is the installed base?
				Spending trends How much spending is there for technology products and service, and what is the trend?
				Other The many other areas covered in Technology User Profiles, from technology products and services to market segments.