Technology User Profile - What's Covered

 

		Questions That TUP Answers
		Market size What is the market size? What is the installed base, in total as well as for specific segments?
		Market opportunities What are opportunities in the market? Which segments of the market are under penetrated and which are saturated or well-served?
		Customer demand What do customers want? What are their demands and preferences for products and services?
		Adoption rates What technology products and services is the market adopting? What are the adoption rates and trends? Who is adopting what?
		Demographic landscape What is the demographic landscape, both for key segments and specific target markets?
		Competition How are the major technology competitors performing?
		Distribution What are the distribution channels for technology products and services?
		Buying process How do customers buy technology products and services? What is the purchase process? Where do customers shop, and where do they buy?
		Segments How is the market segmented? What are the segments by industry, by customer group, and for partners?
		Products What are the major products in the market? What is the installed base?
		Spending trends How much spending is there for technology products and service, and what is the trend?
		Other The many other areas covered in Technology User Profiles, from technology products and services to market segments.