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Technology
User Profile®
– CUSTOM RE-CONTACT |
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| Looking for the
specific, detailed information your company needs about markets, customers
and buyers, large or small? Want to leverage your results by
combining them with an extensive information base that profiles your target
segment?
Want the kind of statistical accuracy that usually takes extraordinary
effort, time and cost?
Then you need the Technology User Profile® — CUSTOM RE-CONTACT STUDY from
MetaFacts.
The Technology User Profile — CUSTOM RE-CONTACT STUDY is the most
effective, and most efficient, way to make new product decisions or seek new
markets and uses for your current product lines.
The quantitative market research embodied in the CUSTOM RE-CONTACT STUDY
is
built on the Technology User Profile database of comprehensive surveys and
the strength of the longest running, most comprehensive full-market study of
technology usage. The Technology User Profile is now in its 3rd
decade of providing a rich,
comprehensive examination of the key aspects of computer technology use
across the complete spectrum of environments and buyers.
With the CUSTOM RE-CONTACT STUDY methodology, you focus on gaining a
broader, deeper knowledge of your particular market segment, not spending
time or money on gathering background research and qualifying respondents.
Answers to your customized questions about use or purchase habits in a
specific area (such as digital imaging or application software usage in a
particular environment) are asked to 400 respondents, each pre-screened and
pre-surveyed by the full Technology User Profile screener and survey.
Responses are then linked to that respondent’s answers to over 250 questions
on buying habits and technology use in a wide variety of home and business
environments. You’ll have the kind of detailed, comprehensive results,
tailored to your exact requirements, that can’t be found anywhere else!
Choose the Technology User Profile — CUSTOM RE-CONTACT STUDY for the
confidence of getting specific, authentic, accurate answers from a current
and complete range of real-world users.
Technology User Profile - CUSTOM RE-CONTACT
If you have the right knowledge, you can make the right
decisions.
Download the brochure
For more information,
contact
MetaFacts.
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You could, of course, do a "standard" market survey, where respondents are
first found, then qualified, and finally interviewed.
Or, you could follow the leading companies and choose the Technology User
Profile — CUSTOM RE-CONTACT STUDY for its unique advantages:
High Response Rate
CUSTOM RE-CONTACT STUDY responses average over 50%, much higher than
other survey approaches.
Deep, Rich Data Availability
The Custom Re-Contact Study results are not just limited to your specific
data gathered on the phone or via email. Because the sample is chosen from
the Technology User Profile, your CUSTOM RE-CONTACT STUDY includes the additional response knowledge from the
questions in the overall Technology User Profile, the data gathered in the
original screen of the Technology User Profile respondents, and the national
panel data – answers to over 250 questions!
Flexibility
Because the Technology User Profile contains over
250 individual questions
relating to technology, activity and demographic information, you have
unlimited flexibility in choosing exactly the market segment to measure. You
can count on the CUSTOM RE-CONTACT STUDY to find and understand those
specific, highly qualified users and buyers, whether many or just a few.
Trusted Results
Because the CUSTOM RE-CONTACT STUDY is built on the Technology User
Profile, a proven representative study of technology use in the U.S., the
follow up sample is ensured to be
pre-qualified, balanced and representative.
Beyond facts to effective action ... we help our clients create the
future
www.technologyuserprofile.com
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Technology
User Profile®
– CUSTOM RE-CONTACT |
A Technology User Profile — CUSTOM RE-CONTACT STUDY profiles a sample
size of 400 respondents, an ideal number for division and comparison of
results. You can tailor your questions on PCs, Internet, software,
peripherals and consumer electronics to find out specific buying and usage
habits and plans.
Each respondent is contacted by phone or via the Internet using email, or
you may choose to combine the two methods. In the phone study, up to 15
minutes is spent with each respondent with your prepared questions. In the
Internet study, we will conduct a web survey of 25-30 questions with each
respondent. With either option, you can ask up to 3 open-ended questions.
The survey results are then matched to already gathered and analyzed data
from the Technology User Profile, and re-weighted to represent the full
United States market for your study segment.
Each CUSTOM RE-CONTACT STUDY contains analysis derived from the
Technology User Profile, the leading study on technology use in the U.S. The
Technology User Profile covers the complete spectrum of technology users,
including knowledge workers, salespeople, factory workers, retirees, the
self-employed and the unemployed. The Technology User Profile surveys a
large representative sample of over 28,000+ respondents on their habits and
plans for use of PCs, the Internet, printers, software and other high
technology devices, both at home and in business. To get even a more
complete view, each respondent is asked summary questions about their use of
technology in all environments.
Each completed CUSTOM RE-CONTACT STUDY includes the following:
- A written report containing:
- All the information collected in your customized 400-respondent
Survey
- Information and tables from the Technology User Profile database,
the Technology User Profile screener database and a Technology User
Panel for all 400 respondents
- Highlights of major findings in narrative and chart form
- Electronic copies of cross-tabulations in Excel and PDF format
delivered on CD-ROM or email as you prefer
- Up to five hours of telephone or email support on using, interpreting
and understanding the Study
For each Technology User Profile — CUSTOM RE-CONTACT STUDY, rest assured
that your data is specifically gathered by your MetaFacts researcher based
on your criteria and requirements and compiled to your specifications.
Download the brochure For more information,
contact
MetaFacts. |
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The CUSTOM RE-CONTACT STUDY –
A rich foundation of information on your target market segment,
capped by your customized questions, for the most significant database of
collected, real-world information available anywhere
The Technology User Profile — CUSTOM RE-CONTACT STUDY is
one of the Technology User Profile solutions from MetaFacts. Other
Technology User Profile solutions include the:
A full-service technology market research firm specializing in the
computer and telecommunications industries, MetaFacts
provides demand-side surveys, demographic profiling, tracking studies, and
follow-up studies targeting vertical markets and geographic profiles.
Whatever your research needs, you can rely on MetaFacts’ 20+ years of
experience as designers and users of high tech market research.
Visit us at
www.metafacts.com
or
www.technologyuserprofile.com.
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