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Technology
User Profile®
– WHAT TUP COVERS |
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How is the market segmented?
What are the segments by industry, by customer group, and for partners? |
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Technology User Profile has the
information you need to develop & define market segments that are
actionable, accurately sized, and representative
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Market
segments for technology products and services
- Market
segments by detailed demographics
- Household income, Educational level, Socioeconomics
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Household
size
- Women, Men, Age/Gender combinations
- Market
segments by technology usage
- Digital Imaging, Acquisition, Printing
- Digital Music
- Digital Entertainment
- PC
brands and form factors
- Operating systems: Windows versions, Linux/Unix, Apple
- Application software by category, title, and open-source
- Home networking, Multiple-PC households
- Broadband & Dial-up
- Market
segments by psychographics & technology attitudes
- Pro-technology & Anti-technology
- Early Adopters & Laggards
In other words... when you need to accurately
segment the market, you can increase quality and reduce cost by first
segmenting with Technology User Profile information.
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Background & Methodology
Factual, decision-making information like this is only found in one place,
the Technology User Profile from MetaFacts. The Technology User Profile
market research information service is based on extensive primary research
selected and balanced to represent the American population - including
technology users and non-technology users. Based on surveys from thousands of respondents each year reporting on
hundreds of questions, it is the
longest-running, comprehensive total market technology study available.
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Keywords
Market segments, segmentation,
attitudinal segmentation, behavioral segmentation, technology
products and services, detailed demographics, Household income, Educational
level, Socioeconomics, Household size,
Women, Men, Age/Gender combinations, technology
usage, Digital Imaging, Acquisition, Printing,
Digital Music, Digital Entertainment,
PC brands and form factors, Operating systems:
Windows versions, Linux/Unix, Apple, Application
software by category, title, and open-source, Home
networking, Multiple-PC households, Broadband &
Dial-up, Market segments by psychographics &
technology attitudes, Pro-technology & Anti-technology,
Early Adopters & Laggards |
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