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Technology
User Profile®
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SELECTED TABLES |
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| Targeting a
specific new market? New customers? New products? Want the real data, not
speculations or predictions, on what technology users are buying, what other
products they use and how they are using the products?
Want to draw on the kind of research that usually takes considerable
time, effort and cost to gather?
For answers to these questions and more, you need the Technology
User Profile® —SELECTED TABLES from MetaFacts.
Using Technology User Profile — SELECTED TABLES gives you the confidence
of today’s targeted research drawn from a current and complete range of
real-world users. Now receive facts on detailed buying trends and
product use in your specific market segment, not predictions or speculations
on what might be happening in the workplace and home markets.
Choose the exact SELECTED TABLES profile you need. The SELECTED
TABLES Top-40 provides a concise, cost-effective look at data, while the
SELECTED TABLES Top-100 delivers a more comprehensive, detailed look.
Both views are built on the strength of Technology User Profile, the longest
running, most comprehensive full-market study of technology usage,
which since 1983 has been providing a rich, thorough examination of
the key aspects of technology use across the complete spectrum of
environments and buyers.
Start the preparation of your customized Technology User Profile —
SELECTED TABLES by working with MetaFacts researchers to profile the
audience you want to examine, the technologies you want to compare, and the
kinds of activities they might perform. The experienced MetaFacts team then
assembles the data — tailored to you — from the Technology User Profile base
of completed comprehensive surveys, each with answers to
hundreds of questions.
You receive a focused, richly layered look at your market niche’s
technology purchases, usage and plans, with the depth and breadth of
analysis typically found only in expensive, time consuming custom surveys.
It’s the fastest, most effective way to get the kind of analysis you need.
Technology User Profile - SELECTED TABLES
If you have the right knowledge, you can make the right
decisions.
For more information,
contact
MetaFacts.
Technology User Profile - Table of Contents
Review the
TUP
Table of Contents.
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Rely
on the benefits of the Technology User Profile — SELECTED TABLES:
Data from a proven, tested sample of representative respondents, covering the
entire technology marketplace, at home or at work
- Market views that meet your exact requirements, without the cost of a
custom study
- Reliable, solid sampling and weighting methodologies for results you
trust
- All built on the expertise of MetaFacts
Beyond facts to effective action ... we help our clients create the
future
www.technologyuserprofile.com
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Technology
User Profile®
–
SELECTED TABLES |
| Features Savvy professionals
responsible for market research, product development and strategic planning
are turning to the Technology User Profile — SELECTED TABLES.
Your MetaFacts researcher works with you to define the market subset
you’d like to cover (for example, high-income families, the self-employed or
workplace users) and prepare your custom tables surveying any of the
following:
- Personal computer use, purchases and activities
- Internet connection types, top activities, frequency of use
- Software titles used, when and how often
- Peripheral use with PCs and when purchased
- Printer types, brand, when purchased, how used
Consumer electronics uses and plans
- Home telephones, cell phones and PDA uses and plans
Other
Benefits:
Choose from the SELECTED TABLES solution that works best for your needs:
- For a concise, cost-effective view pick the SELECTED TABLES Top-40.
In this report, the 40 tables that provide a top
level summary are
compiled for your review.
If you’re looking for a more complete and detailed report, choose the
SELECTED TABLES Top-100. Here MetaFacts adds more comprehensive
analysis of trends and activities for your chosen segment.
Whichever Technology User Profile — SELECTED TABLES report you choose,
rest assured that your data is hand selected by your MetaFacts researcher
based on your criteria and requirements and complied to your specifications.
All Technology User Profile — SELECTED TABLES contain analysis derived
from the Technology User Profile, the leading study on technology use by
knowledge workers, salespeople, factory workers, retirees, the self-employed
and the unemployed. The Technology User Profile surveys a large
representative sample of thousands of respondents
about their habits and plans
for use of PCs, the Internet, printers, software and other high technology
devices, both at home and in business. To get even a more complete view,
each respondent is asked summary questions about their use of technology in
all environments. Findings are analyzed and presented in table and graph
form, and include a summary of key points and trends.
For more information,
contact
MetaFacts.
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Problem:
Our company’s products are designed to produce high quality digital
images. We think that a new printer product would be ideal for high-income
families who have digital cameras. Being first to market with a successful
solution is our goal, so how can I find out more about this market?
Solution:
Technology User Profile — SELECTED TABLES can
provide insights on what kind of PC brands high income families own, who is
the "power user" in the household, where they buy there printer supplies,
how they use the Internet, what software products are most popular, and
much, much more
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The Technology User Profile — SELECTED TABLES
is one of the Technology User Profile solutions from MetaFacts.
Other
Technology User Profile solutions include the:
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A full-service technology market research firm specializing in the
computer and telecommunications industries, MetaFacts
provides demand-side surveys, demographic profiling, tracking studies, and
follow-up studies targeting vertical markets and geographic profiles.
Whatever your research needs, you can rely on MetaFacts’ 20+ years of
experience as designers and users of high tech market research.
Visit us at
www.metafacts.com |
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