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Technology
User Profile®
– TUP TRENDS EDITIONS |
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Are your
technology adoption forecasts under scrutiny?
Do you need to create a future
that is based deeply on reality?
Have you been hampered by thin
data sources that only look at the surface, and need deeper by-segment
adoption trends?
Are you being forced to make more assumptions than is
comfortable?
Then you need the
Technology User Profile - TUP Trends Editions from MetaFacts.
Technology User Profile -
TUP Trends Editions offer solid research data about a specific market segment or technology. Each edition taps into thousands of nationally-representative surveys in
multiple waves of Technology User Profile. Because we have already gathered the information, you won't need to
commission and wait for the results from a custom research study. TUP
Trends Editions are a unique data source going well beyond back of the
envelope estimates.
These
datasets are
designed to enable you to see the multi-faceted aspects
of technology product users. Because different
consumers use technology for many different
reasons and adopt at different rates, it’s incredibly important to understand not only
what is being used, but also who is using what.
Based on multiple waves of
Technology User Profile, TUP Trends Editions cover the attitudes, socio-demographics, adoption
rates and patterns, usage, plans to buy plus many more questions pertinent
to today’s historical landscape of technology and segments. These
solid research results will enable you to gain a deeper understanding of why,
how and where consumers buy, or don’t.
Technology User Profile - TUP TRENDS EDITIONS
If you have the right knowledge,
you can make the right decisions.
For more
information,
contact MetaFacts.
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Rely on the benefits of the Technology User
Profile — TUP Trends Editions from MetaFacts:
- See at a glance the most important research from
comprehensive surveys
- Each fact is based on the tested, proven Technology User Profile
sample of thousands of respondents
- Data is clearly
arranged with both detailed historical data points as
well as forecasts
- Be assured that the data is based on a solid sampling and weighting
methodology, and the results are a true indicator of the total market
segment being measured
Have confidence knowing you can build your business on the research
history and expertise of MetaFacts.
Beyond facts to effective action … we help our clients create the future
www.metafacts.com |
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Technology
User Profile®
– TUP TRENDS EDITIONS |
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Features
These comprehensive
datasets contain detailed trend data
about specific technology products and services.
In the
Technology User Profile - TUP Trends Editions, you’ll find details on buying
habits, usage and plans in a variety of categories, and zero in on the key
information you need to answer questions like the following:
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What is the size of the market?
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How fast is technology being adopted, and by whom?
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What are the key attitudes of household consumers in purchasing,
technology-complexity, and adoption behavior?
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What are the adoption curves within
each core segment, and what is the forecast by segment?
Each
TUP Trends Edition
contains detailed data derived from the Technology User Profile, the leading
study on technology use in the U.S. Technology User Profile covers the
complete spectrum of technology users, including knowledge workers,
salespeople, factory workers, retirees, the self-employed and the
unemployed. The Technology User Profile surveys a large representative
sample of thousands of respondents on their habits and plans for use of PCs,
the Internet, printers, software and other high technology devices, both at
home and in business. To get even a more complete view, each respondent is
asked summary questions about their use of technology in all environments.
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The Technology User Profile — TUP Trends Edition is one of the Technology
User Profile solutions from MetaFacts.
Other Technology User Profile solutions include the:
A full-service technology market research firm specializing in the
computer and telecommunications industries, MetaFacts
provides demand-side surveys, demographic profiling, tracking studies, and
follow-up studies targeting vertical markets and geographic profiles.
Whatever your research needs, you can rely on MetaFacts’ 20+ years of
experience as designers and users of high tech market research.
Visit us at
www.metafacts.com
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For more information,
contact
MetaFacts.
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